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Group_Influences on Consumer Behaviour
Dec 24, 2015
Reference groups and the criteria used to classify them
Consumption subcultures, brand and online communities and their importance for marketing
The importance of word-of-mouth communications to marketers
Opinion leaders(both online and offline) and their importance to marketers
Innovation diffusion and use an innovation analysis to develop marketing strategy
Consumption subcultures, brand and online communities and their importance for marketing
The importance of word-of-mouth communications to marketers
Opinion leaders(both online and offline) and their importance to marketers
Innovation diffusion and use an innovation analysis to develop marketing strategy
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