Group presentation for music video

Isabel BeauBy: Aaron Pye, Hayley, Laxmi and Megan

Demographics•Gender: Female •Age:12-25•Genre of music: Pop.•Religion: Atheist•Education:Student school/collage/universities•Occupation: Creative/media industry•Marital status: single•Income: Student loan•Nationality: British•Founded :2012 by Mercury Records •Influences: Pixie Lott, Taylor Swift and Ellie Goulding

Psychographics•She loves the pop genre due to most her songs being very pop conventional. Youth is important to her and she has a very creative mind with high fashion sense. She has a bubbly personality and is a friendly easy-going person. Has a professional manner in which she brings out her confidence and maturity. She loves engaging and interacting with her fans through posting things via her social media sites. •Likes: making music, singing, dancing, shopping and travelling. •Dislikes: Boring immature people.

Mercury Records

Artists associated with Mercury Records

Concept

Narrative for our Music Video

The concept for our music video…

Details of Performance

Location

Costume

Typical genre conventions in Pop are=• Looking good• Stylish• A Performer• Using social networking sites• Writing emotional songs & dance influenced tracks• Having an appeal to the male audience

Christina Aguilera’s , ‘Beautiful’ music video,Beyonce’s ‘If I were a Boy’ and Rihanna’s, ‘Unfaithful’

• Our Pop artist, Isabel Beau has a target audience of 12-25 year olds and the whole concept of who she is, the music video, the digital and the poster all relates to the genre conventions of the Pop industry.