Group A: Jonathan Barajas Maria C. Castellon Sandrely Haro Eric Liang

Group A:Jonathan Barajas

Maria C. CastellonSandrely Haro

Eric Liang

Raised Revenue Teams Commitment Better growth strategy Solution service Dell is pleased with their 2011

over all performance

Performance:

External Environment

Industry and forecast

Regulations

Social Culture

Five Forces

Major Challenge for

Past Three Years

2009ROHS and WEEE 2010Defects 2011CompetitorMisstepMisprice

Future Challenges

External Legal Exchange /

interest Internal Security Defects Outsourcing

Strategy Business Level Strategy Differentiation Strategy Process “Satisfy customers by expanding their product lines in

the PC industry service sector and by differentiating themselves from competitors”   

Customer Satisfaction New Products Service /Storage Mobility

Management Team

Centralized Cross Functional

& New Products Team

Global : (New Hampshire, Tennessee, Illinois, China, United Kingdom, India, Brazil, and Poland) “Creator

thinking”

Structure Flat Centralized Cross Functional StructureService *HR *Software * General Counsel* Enterprise Solutions * Finance * Corporate Strategy Multinational Operations

Management’s Actions Changing directionFrom PC and IT to Cloud Computing  & Mobility  AcquisitionsPerot* Scalent * Boomi  *Kace  Other Areas of FocusEducation Technology*  Entrepreneurship * Efficient ITGlobal Services * Security * Storage * Sustainability   Health Care Technology

Lessons Learned

Determine Cause A Coalition Group Changes Made To:Strategy * structure *systems * technology  * staff Cultural Change “short term and long term”