Group 8 facebook

FACEBOOK – PLATFORM FOR MARKETERS

Group 8

Harish Narayan [email protected]

Manikandan R [email protected]

Karthikeyan [email protected]

Siddharth A [email protected]

Madhumitha L Reddy [email protected]

Venkatesh KG [email protected]

Kasi [email protected]

Anandh M [email protected]

Neelima Vegesna [email protected]

Venkataraman M [email protected]

The Team

Introduction• Social networking site for college students -> Moving

towards a marketing tool for corporates• Only 0.5% of the organic reach is done through Facebook• Integrated login for mobile apps• Revolutionized the gaming culture• Brand building tool• PR activities• Customer relationship management through feedback

Facebook – Business users

• Improves brand image and visibility– Eg: Apollo hospitals

• Weekly quiz

• Health tips

• First aid measures

• Customer engagement

• Updates on the programmes

Facebook – Business users

• Improve Social image and brand building– Eg: Nanhi Kali – Tech Mahindra

• Transforming the lives of underprivileged girl children• Empowering women• Emotional connect• Showcasing CSR activity • Penniless advertising

Facebook – Business users

• Improve customer engagement– Eg: SPI Cinemas

• Weekly quizzes• Movie updates• Show time information• Free vouchers to improve engagement• Advertisements for other cultural screening

Facebook : Measure and adjust

• FB Insights to Track performance of the fb Page & Drive strategic marketing decisions

– Benchmarking– Easy start and end date slider– When your fans are online feature– Best post types feature– Comparisons vs. general Facebook audience– Advanced filtering– Addition of Post Clicks stat

Insights• Overview• Page

– likes • Total Page Likes Over Time• Net Likes: What Changed (Unlikes, Organic Likes, Paid Likes, Net

Likes)• Where Your Page Likes Came From (On Your Page, Page• Suggestions, Mobile, Your Posts, Others)

– reach • Post Reach• Likes, Comments and Shares• Hide, Report as Spam and Unlikes• Total Reach

– visits • evaluate how users interact with content other than posts

• Posts• People

Insights Continued

• Posts – All Posts– When Your Fans Are Online– Best Post Types

• People– Your Fans– People Reached– People Engaged

Advertisments

Money spent on Ads are of 2 types•Daily Budget•Lifetime Budget

Type of Bidding•Cost per Click (Amount spent divided by the number of clicks received.)•Cost per Impression (cost paid to have 1,000 impressions on your ad)

Boost Posts•Click on the post in the page •Choose targeting preferences•Pick a budget •Click on Boost Page

Insights Continued

• Posts – All Posts– When Your Fans Are Online– Best Post Types

• People– Your Fans– People Reached– People Engaged

BEST PRACTICES• Post consistently• Target your posts• Keep post images and text fresh• Boost important posts• Publicize discounts and promotions with ads• Connect with words and pictures• Review post performance (metrics)• Use # tags to create buzz/ make it trending• Create campaigns (

http://www.digitalspy.com/fun/news/a461997/heineken-unusual-job-interview-goes-viral-video.html#~p7Ju34pHrbIf9i)

BEST PRACTICES (contd..)

WHAT NOT TO DO ON FACEBOOK

• Don’t stereotype• Do not remove negativity• Respect the customer• Be consistent in your views• Don’t spam• Don’t criticize competitors

Questions