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MARGINAL ANALYSIS GrouAndrianus Radipta (1506696395) - Farah ania!i (15066965"1) - #$o %in Ari (150Gi'an *r+ata (1506""63"0) - an!i S*tia (1506""650&)
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,ut'in*Overview
Simple case
Study case
4W+ 1H
Conclusion
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Marina' Ana'.sis ,/*r/i*
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Analysi
s
Strateg
y
Decisions
Resu
lt
Situatio
n
,/*r/i*
Marina'
Ana'.sis
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,/*r/i* Marina' hin$in
economic decisions:“either-or ” decisions“how much” decisions.
weighing the costs andbenefits of any activity
apply the principle ofmarginal analysis used inmaking “how-much”decisions.
%,4 ,
N#RSAN
I ant to *ho'* 8ut I n*
$no th*
*n*:t
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Si+p'* as* Situation
Suppos* *'' is currently s*''in &5070< 'aptops p*r +onth;
7 h* last 10000 laptops *produ*d increased our
revenues !y "#$% million andour osts . "#$& million$
%o*/*r7 *aus* * ar* +a$ina sustantia' pro:t o= >&5 +i''ion=ro+ produin &507000 'aptops7 Ithin$ * ar* produin th* opti+a'
nu+*r o= 'aptops;2
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Si+p'* as* Analyze the given information
• Dell is currently selling 25! this is the
• "he last #! laptops this is the marginbetween 2$! and 25! laptops:
• revenues by %&.5 million
• our costs by %&.' million
'(e manager is )ailing to
t(in* at t(e margin$ Dell(as LOST "400000"0$4 million, on t(e last10000 laptops$
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SI ?AS# Sebuah Operator X akan membangun sejumlah BTS dis
wilayah tertentu. Jika diketahui tabel jumlah BTS, Ree!ost masing"masing sebagai berikut. Tentukan jumlah Boptimal yang bisa dibangun#
-ml .'S Revenue ", Cost ",
50
175007000 170007000
60
&70007000 17
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4hat is Marina'Ana'.sis
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/ '(e uantity o) a goo/ '(e uantity o) outpu/ '(e uantity o) an inp
?o+pon*nts in Marina' Ana'.s
- ncrease in .ene2ts- .y total3
or- .y unit o) control3
- ncre- .y to
or- .y u
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4h. Marina' Ana'.sis
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4h*n and 4h*r* +arina' ana'.sis aapp'i*d
Ma$in *ono+i d*isionsor 2 d*isions and how md*isions
h* nu+*r o= traC d*at
Sid* *D*ts o= a dru; Stud.in =or an *Ea+
4h*nAnd
4h*r*
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%o it 4or$s
Step $% Determine w(at is t(e margina!ene2t
Step &% Determine w(at is t(e marginacost
Step '% Compare t(e marginal !ene2t at(e marginal cost$ Determine marginalpro2t$
Step (% C(oose t(e marginal !ene2t 56marginal cost$
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-ml .'S Revenue ", Cost ",
50 175007000 170007000
60 &70007000 17
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-ml .'S Revenue ", Cost ",
50 175007000 170007000
60 &70007000 17
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-ml .'S Revenue ", Cost ",
50 175007000 170007000
60 &70007000 17
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?as* Stud.
Sebuah Operator X akan membangun sejumlah BTSdisuatu wilayah tertentu. Jika diketahui tabel jumlahReenue, dan !ost masing"masing sebagai berikut.Tentukan jumlah BTS optimal yang bisa dibangun#
-ml .'S Revenue ", Cost ",
50 175007000 170007000
60 &70007000 17
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-ml .'S Revenue ", Cost ",
50 175007000 170007000
60 &70007000 17
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-ml .'S9,
Revenue ",.9,
Cost ",C9,
Revenue10$000",
Cost"10$000,
:et .ene2t:9,
7. 9,10$000",
7C 9,10$000",
7:. 9,10$000",
50
175007000 170007000 150 100 50
0 0 0
60
&70007000 17
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+raphi
aria'* ?ontro' () H u+'ah 8S
N*t 8*n*:t H ota' 8*n*:t J ota'
MaEi+u+ N*t 8*n*:tN() H N (110) H > 1";"00;000
M8 () K M? ()
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)arginal *nalysis +raphi
;oregone pro2t
A th ? St d
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Anoth*r ?as* Stud. A +ana*r n**d to d*id* ho +an. a''ons o= so=t drin$ to produ*;
h* +ana*r n**ds to +aEi+i* th* n*t *n*:ts N() H 8() J ? ()
M8 H M,pti+aMaEi+8*n*:t
7AR?:A= o +aEi+i*+ana*r sh
ontro' /arih*r* th* +*ua' +ar'*/*' o= +ar/aria'* or'*/*' at hiNothin +o
. =urth*r MaEi+iin tota' *n*:t *ui/a'*nt to +aEi+iin r*/*nu*s ithout r*ardso= ost
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• M8 H M?• ,pti+a'
()
• MaEi+a' N
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?on'usion
Marina' Ana'.sis is an ana'.sis o= th* *n*:ts and th* +arina' unit o= a ood or input; (Marina' H th*
unit)
4ith Marina' Ana'.sis * an *t th* +ost /a'u* =or
r*sour*s us*d (,pti+a' uantit.)
o +aEi+i* n*t *n*:ts7 * shou'd inr*as* ontro
/aria'* () to th* point h*r* M8 H M? and th* MN*ro
'(an* you