Group 2 - Blue Ocean Assignment

7/23/2019 Group 2 - Blue Ocean Assignment

http://slidepdf.com/reader/full/group-2-blue-ocean-assignment 1/10



Ari Mulyono

Dewi N Hayati

Jahja

Pricilia Taarea

Stefanus Indra



Business

Idea

-

Background

Poor Population in Indonesia is about 28 million people and around400,000 people live in Jakarta (4% from total population), with incomelevel on Rp 8,000 – 10,000 (less than US$1)

Mostly this poor peple become scavenger, beggra and the worst isbecoming thief and outlaw.

Volume of plastic and paper waste in Jakarta is high. Plastic waste rank is in second place in domestic waste, produce at

5,4 milion ton per year. Paper waste about 1,6 million ton per year

Fabric waste from garment industry hasn’t been utilize optimally

Plastic won’t rot, decompose, can’t absorb water, and they will eventually

become a problem for the environment.

Demand for recycled plastic and paper materials is very high. This isbecause the recycled material is cheaper than the original raw material.

The main idea of this business is to make a better environment by solvingwaste problem through recycling while improving the quality of life of poor

people



Business Model

-

CanvasEconomic Performance



Business Model

-

SWOTEconomic Performance



Business Model

-

Activities

Economic

& Environment

Performance

Plasticand

Paper Waste

cleaningand/or

Pressing

wasteProductfor sale

sale toplastic or

paperplants

Plastic Waste

Cleaning,Cutting

andGrinding

PlasticPellets

sale toplasticplants

Plastic andFabric Waste

Cleaning,Cutting and

handicraftingHandicraft

sale to plasticmini market

or endconsument

Own Activities

With Community Partnership Activities

Current Distribution Situation

Society Scavenger Lapak Bandar Supplier Industry

With

otong.com’s

Distribution Situation

Society Scavenger Otong.comIndustry(big &small)



Partnership Model

Manufacturing company Home industry

Scavengers (group & personal)

Local Communities

Economic Performance

Social Performance

Increase in Quality of Life

Entrepreneur createsentrepreneur



Financial ModelEconomic Performance

• Selling Cleaned/Pressed Wasteproducts (plastic, paper, fabric)

• Selling Recycled waste products(plastic pellets, plastic/fabric)

Income

• CSR

• OperationRetainedEarnings

• Land and Building

• Machine•

Warehouse/OfficeEquipment

Capital

Expenditure

• Plant Expenses

• Warehouse Expenses• Partnership Expenses

• Office Expenses

OperationalExpenditure

Assumptions First Year Second Year Third Year

Revenue A

Pressed Paper 225.000.000 247.500.000 371.250.000 Plastic Pellet 2.250.000.000 2.475.000.000 3.712.500.000

Shredded Plastic 1.500.000.000 1.650.000.000 2.475.000.000

Direct Cost of Sales (Cos) B

Paper (90.000.000) (99.000.000) (148.500.000)

Plastic (1.500.000.000) (1.650.000.000) (2.475.000.000)

Paper & plastic after process - - (1.093.125.000)

Gross Margin 2.385.000.000 2.623.500.000 2.842.125.000

Gross Margin (%) 60% 60% 43%

Operational Expenses :

Warehouse staff C 8.000.000 13.200.000 14.520.000

Utilities (ele ctricity, water, e D 1.500.000 1.800.000 2.340.000

Training & development E 119.250.000 26.235.000 28.421.250

Insurance ex pense F 132.950.000 173.050.000 213.150.000

Payroll taxes G 1.200.000 1.980.000 2.178.000

Maintanence and Repair H 93.065.000 121.135.000 149.205.000

Other I 500.000 500.000 500.000

Total OPEX 356.465.000 337.900.000 410.314.250

EBITDA 2.028.535.000 2.285.600.000 2.431.810.750

Depreciation expense (93.625.000) (193.875.000) (294.125.000)

Other income J 1.740.000.000 1.914.000.000 2.871.000.000

Other expenses K (522.000.000) (574.200.000) (861.300.000)

CSR Programs L - (227.009.520) (230.725.115)

EBIT 3.152.910.000 3.204.515.480 3.916.660.635

Tax (882.814.800) (897.264.334) (1.096.664.978)

NI 2.270.095.200 2.307.251.146 2.819.995.658

INCOME STATEMENT



OTONG.COM

http://jahjaemba.wix.com/otong

http://jahjaemba.wix.com/otong



Group 2 - Blue Ocean Assignment

Documents