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THE NATURE OF THE FIRM
R. H. COASE
PGPM Section B Group 1
Abhishek Goyal(10P 061 )
Debajyoti Mitra(10P072 )
Harsh Gandhi(10P076 )
Jayant Bahel(10P 081)
Richa Gupta (10P105)
Shantanu Dwivedi (10P110)
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About the Author: RONALD H. COASEAbout the Author: RONALD H. COASE
Showed that traditional basic microeconomic theory
was incomplete because it only included production
and transport costs, whereas it neglected the costsof entering into and executing contracts
and managing organizations.
Such costs are commonly known as transaction costs and they accountfor a considerable share of the total use of resources in the economy.
Awarded the Nobel Prize in Economics in 1991 for his Breakthrough inUnderstanding the Institutional Structure of the Economy
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IDENTIFICATION OF THE PROBLEMIDENTIFICATION OF THE PROBLEM
HOW IS PRODUCTION COORDINATED IN AN ECONOMY?
IN THE MARKET:
Price Control acts as an integrator coordinating production through a series of exchange
transactions
INSIDE A FIRM:
Market transactions are eliminated.
Entrepreneur1 acts as an integrating force directing production.
Alternative methodsofcoordinating production:
PRICE MECHANISM
ORGANIZATION
WHY THE FIRM AND NOT THE MARKET?
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DEVELOPMENT OF PROBLEMDEVELOPMENT OF PROBLEM
WHAT DRIVES MANAGERS TO PRODUCE SOMETHING INSIDE A FIRM
RATHER THAN ACQUIRE IT IN THE MARKET PLACE?
WHY ORGANIZE ECONOMIC ACTIVITY WITHIN A FIRM?
WHY DO FIRMS
EXIST?
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COASES EXPLANATIONCOASES EXPLANATION
Primary ReasonsPrimary Reasons
COST SAVINGS
Costofusingthe Price Mechanism
Organizing production within the firm makes sense because
operating costs are less than the transaction costs in the
market.
The most obvious cost of organizing production through the
price mechanism is that of discovering what the relevant
prices are.
Howdoesafirmshierchical structurecoordinate
production betterthanthe market?
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COASES EXPLANATION contd.COASES EXPLANATION contd.
Primary ReasonsPrimary Reasons
COST SAVINGS
Contract Negotiationcostsand Vertical Integration
Both integration and long-term contracts are ways of binding people.
The scope of a contract may be increased by including more operations but this
comes mainly from an increase in the period of time for which the contract runs.
Integration improves quality of the product and also improves efficiency.
Why shouldoneintegratingforce (theentrepreneur) be
substitutedforanotherintegratingforce (the price
mechanism)?
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COASES EXPLANATION contd.COASES EXPLANATION contd.
Primary ReasonsPrimary Reasons
COST SAVINGS
Governmentregulationsfosterfirm emergenceMarket transactions in a specialized exchange economy are regulated
by various taxes, quota schemes, other price control methods unlike the
same transaction organized within a firm.
Arethereother benefits ?
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COROLLARIESCOROLLARIES
Coases explanation also sheds light on the following
pertinent issues:
What Determines the Size of the Firm?
If organizations reduce cost of production, why are
there any market transactions at all?
Why is not all production carried on by one big firm?
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COROLLARIESCOROLLARIES
WHAT DETERMINES THE SIZE OF THE FIRM?
Tradeoff between Efficiency and Size
Additional transactions lead to increase in size of the firm
The entrepreneur fails to make the best use of the factors of production.
A point must be reached where the cost of additional transaction or loss through
the waste of resources is equal to:
the marketing costs of the exchange transaction in the open market, or
to the loss if the transaction was organized by another entrepreneur.
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COROLLARIESCOROLLARIES
WHAT DETERMINES THE SIZE OF THE FIRM?
Other things being equal, therefore, a firm will tend to be larger:
the less the costs of organizing and the slower these costs rise with anincrease in the transactions organized
the less likely the entrepreneur is to make mistakes and the smallerthe increase in mistakes with an increase in the transactions organized
the greater the lowering (or the less the rise) in the supply price offactors of production to firms of larger size1
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WHAT ELSE DOES COASE TALK ABOUT ?WHAT ELSE DOES COASE TALK ABOUT ?
COST CURVE OF THE FIRM
A cost curve is a graph of the Costs Of Productionas a function of Total Quantity Produced
Used to find the optimal point of production, i.e.,where firms make the most profits.
Argument exist - given a firm produces one product,incase of competitive scenario size of the firm islimited by cost curve slopes upwards.
Coase argues against this.
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WHAT ELSE DOES COASE TALK ABOUT ?WHAT ELSE DOES COASE TALK ABOUT ?
LEGAL ASPECTS OF EMPLYER-EMPLOYEE RELATION
Coase examines correspondence of his developed
theory with reality. The servant (employee) must serve the master
(employer). If not, the contract is as good as of contractof goods.
The master has the authority to control the servantswork either personally or through another servant.
The servant does not have any rights to work as anindividual.
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ANALYSISANALYSIS
A firm can be viewed as A collectivity of transactions (focus on costs)
A collection of resources (focus on firms skills, capabilities, knowledge)
The costs dealt in the paper are the costs of obtainingthe same output.
Similar output at lower cost
Superior output at same level of cost.
A firms comparative advantage also lies in producingsuperior goods/services which cannot be emulated bythe market or other firms within a reasonable cost ortime.
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ANALYSIS contd.ANALYSIS contd.
A firm, by its very existence, reduces transaction costs.Justifies existence in terms of cost reduction, but does not
expound how and why this happens inside a firm.
Treats a firm as a single entity rather than a complex set
of human interactions.
Agency theory: Cost reduction is achieved through theestablishment of agency relationships between
shareholders (principal) and manager (agent).1
(Jensen and Meckling, 1976)
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REFERENCESREFERENCES
The Nature of the Firm, R. H. Coase, 1937
The Nature of the Firm: Origin, R. H. Coase, 1988
The Nature of the Firm: Meaning, R. H. Coase, 1988
The Nature of the Firm: Influence, R. H. Coase, 1988
Web Resources:
http://www.dallasfed.org/research/ei/ei0303.pdf
http://wikisum.com/w/Coase:_The_nature_of_the_firm#Transaction_Costs
http://www.jstor.org/stable/25123810
http://www.jstor.org/stable/27646842
http://www.jstor.org/stable/1600542
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THANK YOU