Groundswell

groundswellbasscoast.comWeb experience analysis by Mary Schooneveldt

How would you describe your purpose?

How would you describe your audience?

Website: detailing group’s interest http://wwf.panda.org/about_our_earth/aboutcc/cause/?gclid=CP2v0NDS3bkCFQlKpgodrk8AKw

Blog: The Dish http://dish.andrewsullivan.com/ Primary purpose?

Access documents (CMS): http://www.epa.gov/climatechange/science/

Kids: http://www.epa.gov/climatestudents/

Purpose: examples

Who Email list Call to action e.g. Sign up to email or Twitter Google search? e.g. climate change

Inverloch

Audience

www.groundswellbasscoast.com takes you directly to blog: good Home page – parent groundswell? Links to (but not from)

other websites. Expected it to be more like your About page. Should always be ‘what does this site offer?’

About: long scroll to contact info. Usual to have separate Contact page. Re – organise?

Getting involved: good Would change some menu headings (Home & About) TOC – serves no purpose. Maybe Kids? Educators area? Papers – okay for a filing cabinet but doesn’t relate to key

words idea

Organisation: Mary's commentsYour purpose…Your audience

Search box works reasonably well but obvious searches produce no or unexpected results e.g. Inverloch, Broadbent, Wonthaggi.

Items of interest side bar – is well, interesting. Events? Links to unexpected areas.

Tag issues?

Navigation to other areas

Climate change articles/media releases Experts/commentators to quote Papers, brochures Invite contributors, editors, authors Get ideas from your audience Trending twitter topics – might need to

change location

Content sources

http://googlerankings.com/top_keyword_research.php

Key words

The word taxonomy originally meant the science of classifying things, but it has since become a popular term for any hierarchical classification or categorization system.

A controlled vocabulary. For a small, simple taxonomy, you can

create lists of terms in Excel spreadsheets.

Keywords - taxonomy - hierarchy

Keywords - taxonomy - example

Source: http://www.digital-web.com/articles/better_living_through_taxonomies/ See also http://www.emediavitals.com/content/taxonomy-what-media-professionals-need-know

https://managewp.com/checklist-planning-wordpress-blog-posts

How will it benefit my audience? Pick a Keyword Draft a Headline (No More than 65 Characters) Research and plan the post Pick a category Fill in SEO (search engine optimizer)

information

Planning a post

Wordpress.com is a great choice Top down or bottom up? Administrator,

contributors, editors, authors Video cost $60 per year

Platform

http://www.expertusability.com/website-usability-checklist-and-usability-guide/ Guided user experience Text clarity Design consistency

Web usability

Summary/Burning issues/ light bulb moments?