Grossman Jon 14

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JON GROSSMANIndustrial Design


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Insync Design Carbon Design Group Spill.net

Software I Use

Enthoven Associates

Design ConsultantsMunchkin Inc.

Jon Grossman

Worked on many projects for a wide

variety of industries, from medical

and healthcare to cosmetics and EV

chargers.

Worked on consumer and medical

devices, conducted design research,

and created presentations for clients.

Adobe Photoshop

Adobe Illustrator

Adobe Indesign

Adobe After Ef fects

Sketchbook Pro

Solidworks

Rhino

KeyshotBunkspeed Shot

Maxwell Render

MS Office

Alias

My Hands

Designed websites, brandin

animations and experiences

the fashion and luxury indus

was responsible for website

UX design, logo design, pho

manipulation, and related t

Worked on consumer electronics,

medical devices, and transporation

design. I was involved in

brainstorming sessions, sketch

development, and CAD development.

Employed right out of high school

and again after my first year of

college, I designed and developed

baby and pet care products in a

highly collaborative environment.

Cell: 818 605 5151

Mar 2011 - Jun 2011

Sep 2011 - Dec 2011

Whippany, NJ

Industrial Design Intern

Mar 2012 - Jun 2012 Mar 2013 - May 2013Aug 2012 - Oct 2012

Seattle, WA


Paris, France

Graphic Design Intern

Antwerp, Belgium


Jun 2009 - Sep 2009

Jul 2010 - Sep 2010

1 year and 11 months total.

Los Angeles, CA

2009 - 2014

B.S. Industrial Design

Oct 2012 - Mar 2013

Study Abroad

Cincinnati, OH Wuppertal, Germany

Product Development Intern

Design student at the number

one ranked univeristy for

industrial design in the US.

awards:

Study abroad experience at

one of the top industrial design

school s i n the wor ld, with a focu s

on design for manufacturing.

University of Cincinnati University of Wuppertal

Deans List All Quarters

Honors Travel Grant

Cincinnatus Scholar

Alumni Schola rship

DAAP Scholarship

Experience

Education

Taiwan Design WorkshopSummer Quarter 2010

In Taiwan

UC College of NursingWinter Quarter 2012

in Cincinnati

MeadWestvacoFall Quarter 2011

In Cincinnati

Japanese PlaygroundSummer Quarter 2012

In Cincinnati

SamsungSummer Semester 2013

In Cincinnati

Knipex PliersWinter Semester 2013

In Germany

Deutsche Telekom

In Germany

Winter Semester 2013

Sponsored Studios

Email: [email protected]


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A pair of high quality travel

binoculars with the goal of making

binoculars more accessible and

understandable to all .

BINOCULAR DESIGNAND BRANDING


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Powerful Brands Create Powerful Products.The Spark Optics brand is centered around the idea of highfashion meeting high technology. The products it will createwill fit most crisp and modern wardrobes, and will be marketedaround adventure and discovery.

FIND SOMEWHERE NEW.

BRANDING


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Spark ScapesKeeping true to Find Somewhere New, a series ofphotographs that represent adventure and discovery can beoverlaid with the logo mark and line. This imagery helps explainthe brand values and ideas with few words. Phrases can beoverlaid on top to make an advertisement.

BRANDING


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SEE FOR

YOURSELF.


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FIND

SOMEWHERENEW.

RESEARCH


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Eye Piece

Roof

Prism

104

Focus

Ring

Objective

Lens

Porro Prism Roof Prism

What does the Prism do?

What do Lens Coatings do?

When an image is magnified with the objective lens in the binocular it is also flipped

upside down. A prism i s needed inside to flip the image back over- there are two

styles of prisms, with the main driver being a cost to quality ratio.

About Lens CoatingCoated

Fully Coated

Multi-Coated

Fully Multi-Coated

C

FC

MC

F MC

Only the outside lenses have a coating

All the lenses have coatings

Some of the lenses have multiple coats

All the lenses have multiple coats

About Lens GlassBarium Crown

Borosciliate Crown

Fluorite Crown

Phosphate Crown

BaK4

BaK7

FPL53

PSK3

The highest quality glass with minimal reflections.

The number 2 quality glass- much more affordble.

Another higher quality but l ess expensive glass

Low cost, low quality

How do Binoculars Work?Binoculars use polished glass prisms to reflect light andmagnify an image. There are two arrangements used inbinoculars today- the Porro Prism and Roof Prism.

Magnification: 8xObjective Lens: 25 mm104.14 mm long114.3 mm wide

FMC Fully Multi-CoatedRP Roof PrismBAK4 Barium Crown GlassCF Central Focus

WP Water Proof/Vacuum Sealed

8 x 25

Spark Binoculars Specifications

This is the package file created to ensure that the

binoculars are designed within the correct size and shape

of travel binoculars. It provides a framework for theindustrial design to be built around.

Helps reduce reflections

to improve clarity. The

more light that comes

through, the better the

quality.

Anti-ReflectiveIn a roof prism, light is

split in two beams. When

those beams come back

together, one is moving

faster- this coating

realigns those beams.

Phase CorrectionIn a roof prism, light

reflected at such extreme

angles that a lot of it

is lost. The mirror coat

prevents this loss of light.

Mirror

Used in hunting

binoculars, it reduced

the amount of red light,

making blues and greens

more vivid.

Ruby/RedThe highest quality lens

color- these colors are

not phased out when

coated on a lens.

Blue/Green

RESEARCH

RESEARCH


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What are the Design Goals?These are the features around which the Spark Binoculars willbe designed.

Use Case: Travel/Sightseeing

These binoculars are meant for travel and

sightseeing. Whether its an adventure in the local

park or a trip around the world, the goal is for these

binoculars to be designed well enough that people

want to have them when they are active.

Modern Design Language

Binoculars seem to have an issue with coming off as modern and

relevant. The binoculars for this project should represent the newest and

coolest in design today.

Central Focus

These binoculars are meant for traveling and sightseeing. W

on an adventure in the local park or a trip around the world,

is for these binoculars to be designed well enough that peo

have them when they are active.

Travel Sized

One goal of the hardware design should be to create a pair of

binoculars that are pocketable and easy to take places.

RESEARCH

DESIGN


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Initial Design IdeationMaterial Contrast

Connected Lens

Central Frame

This direction involved two frames

attached down the middle with

high contrast materials.

This direction involved creating an

integrated form where the lenses

are attached to form a solid shape.

This direction involved having a

chassis that holds the entire formtogether.

DESIGN


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Sketch SynthesisThe direction chosen to proceed with was a combinof multiple sketch directions- to have a unibody framhighlights a contrast in materials.

Duo Tone

Unibody Frame

Sketch for CAD

The idea behind these sketches

was developing contrasting colors

in the binocular body.

This idea was to have a strong

central support that attaches all

parts of the binoculars.

These two sketches were the

designs chosen to move into the

CAD development phase.

DESIGN


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CAD DetailingThe design was realized and refined using Rhino, which allowedfor precise control over surfacing and design. Every curve,surface, and cut was considered to create the most informeddesign decisions. These are a few examples of decisions madeduring the process.

Rear Surface Hinge Detailing Dial Surfacing

The question here was whether the rear

surface should be at the 1mm height usedaround the rest of the design, or should itrise in the middle of the bridge.

Considerable thought was put into how to

elegantly cut out the cylinder in front so thetwo halves of the binoculars could close.

The transition between the top surface, the

bottom surface, the focus dial had a lot ofopportunities for exploration and design.


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SHOW IN JEANS WITHHAND PULLING IT

OUT OF POCKET

Introducing Spark TravelThe Spark Binoculars are a high quality, beautfiul pair ofbinoculars designed to shake up a stagnant industry.


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Material ContrastThis design was heavily refined in rhino to have smoothsurfaces. The surface transition from the aluminium frame tothe white body is a very controlled surface- the idea was tolook like it was being pulled out of wet paint. The transitionfrom the focus dial to the body is also crisp and catches a nicehighlight.

AluminumFrameABS Hinge ABS Body

RubberEyecaps


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Easy Focus SystemThe focus system on the Spark Binoculars is the central focusstyle. First adjust the main dial for the right eye, and then thegray dial for the left eye. Having the dial be dark grey insteadof an intense texture also helps maintain the subtlety of thedesign.

Left Focus Ring StationaryEyepiece

Central Foucs


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Folding BinocularsBeing so small, the Spark travel binoculars fold down themiddle to not only accomodate all face sizes, but shrink orflatten for travelling.


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Unibody Style FrameThe core concept driving the aesthetics was the idea oframe being the core structure of the binoculars. The rthe form is held to that frame by four screws on the baextend through the hinge and into the top form.

Central HingeA hinge down the center keeps the binoculars together. Thisdesign element allows for a very streamlined manufacturingprocess where all three chassis parts are stacked on the hingeand screwed together.

AluminumFrame

Central Focus

ABS Hinge

Pre-assembledLens Tube

ABS ProtectiveFrame


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Design for ManufacturingThe Spark Binoculars were designed to be manufactured enmasse. The central hinge and body is held together with screwsthat go through the entire body. A preassembled lens tube canthen be pushed into the white body to complete the process.

Pre-assembled Lens Tube

Roof Prism

Eyepiece

Focus Ring

Main BodCentral Hinge

Hinge Body

Central Focus

Aluminum Frame

Objective Lens

Orthographic Views

114mm

104mm


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Projects and work from my time as

an intern with Munchkin inc. Some

of these products are available for

purchase in retail stores.

BABY PRODUCTS

i i ?


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How can sandwiches be made more appealing?Many young children stubbornly refuse to eat the cruston a sandwich. How can sandwiches be made more

appealing to them?

The challenge was to create a simple tool to cut off the

crust and create a fun shape children would enjoy, with

the restrictions being balancing the scale of the cut

pieces with the amount of bread wasted

Many different ideas ranged from disguise kits (with

cut out moustaches and sunglasses) and play kits (a

puzzle of some sort) to animal faces and interlocking

animal shapes.

?

What if the crust was removed? Exploring the possibilities

D i R fi t d P d ti


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The concepts were refined to these final designs- we

decided on interlocking animals over embossed

animal faces, tangrams, and many other ideas due tothe minimum bread waste, ease of production, and

how easy it was to identify the forms. They will go on

sale nationally in May 2011.

To use the Munchkin Silly Sandwich Cutter, simply

place on top of the completed sandwich, press, and

remove the excess crust.

Final Designs How it Works

Design Refinement and ProductionAt this phase, three concepts were selected by theretailer and chosen to proceed to production.

O th Sh l


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On the ShelvesThis is the final packaged product, which was originallyavailable exclusively in the baby section of Walmartnationally. It is now available from select online retailers.

S d i h F


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Sandwich FunThe final cuts are fun to eat, crust free, and easily pairedwith healthy meals. Online, many reviewers talk aboutlunches they make for their children using this product.


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Design of a reusable unintimidating

fire extinguisher for the home.

Research was a focus of this project

to help redefine the role of the fire

extinguisher in our houses.

FIRE EXTINGUISHER

Why dont people use fire

RESEARCH


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Many people hide their fire extinguishers undera counter or in the garage, which makes theminaccessible when they needed most. Whatimprovements can be made to fire extinguishers toencourage their proper use?

Statistics from U.S. Fire A

Why don t people use fire

extinguishers?

42%

42% of homes do not have

a fire extinguisher

OF HOMES ARE

UNPREPARED

5 MINUTES

A fire doubles in size every

minute

UNTIL FLAMES FULLY ENGULF A HOME

In 2002, there were

156,500 reported

cooking fires

There were 331

fatalities as a result

of those fires.

41% Of all fires

begin in the

kitchen

156,000

41%

331

156,500

The leading cause

of cooking fires is

unattended food

How does a fire extinguisher

RESEARCH


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How does a fire extinguisher

work?

2

3

1Handle Press

Depressing the handle causes air in

a compressed canister to escape.

2CO2DisplacementThis air displaces carbon dioxidepowder in the body of the fireextinguisher, pushing it up a straw.

3

Extinguishing

The straw leads to the nozzle,which is aimed at the base of thefire.

Before redesigning a fire extinguisher, it was keyto understand how the current models of fireextinguishers function. They operate on a very simpleidea in physics: displacement of a liquid with air.

1

What needs to change? Design Goals

RESEARCH


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I interviewed a number of people, and here are someideas from the interviews that helped fine tune whatneeded to be redesigned.

Finding problems with current f ire extinguishersallowed me to established set goals to designaround.

The activation motion should feel lessintimidating

The fire extinguishers aesthetics should

be modernized.

The fire extinguisher should be easy torecycle.

I dont get where to begin?

Ouch! It pinched me!

Im afraid I might accidentally set it off.

The mechanism is confusing.

How is the mechanism activated?

I keep mine under the sink. It looks

ugly.

See, the thing is, I dont understand

where Im supposed to actually put it!Theres no room in my kitchen and if

its in the garage its too far in case of

an emergency.

It doesnt fit in the kitchen.

Where does it fit into someones house or life?

I dont know how long it lasts or when

to replace it.

Its high maintenance and not recyclable.

When is it safe to use? When should the user buy a

new one? How can they dispose of the old one?

What needs to change? Design Goals

Design Ideation

DESIGN


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Design IdeationThese are the initial ideation sketches done to find a directionto explore. The final direction was an integrated flip handle,where the activation mechanism is the opening of the handle.

Inset HandleThis direction has an integrated

handle in the side of the body to

keep the form clean.

Pull DownThis direction was to have a

handle that you can pull down to

fire the extinguishing fluid.

Slide and TwistThese directions had slide or

twist activation methods to start

the extinguishing process.

Thumb TriggerThese directions involved using

your thumb to launch the actual

extinguishing fluid.

Meet the Fireguard


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Meet the FireguardThe final design is much calmer than existing fireextinguishers, allowing it to fit much better into the

kitchen environment.

DESIGN


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Zen InspiredThe Fireguard is beautifully and intuitively

simple, crafted to be a pure cylinder.

DESIGN


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Step 1

The Fireguard is locked in thisposition so that it can sit inert on acounter or in a drawer.

Step 2

The Fireguard is activated by liftingthe handle. The handle snaps intoplace, and the nozzle is pushed out.

Step 3

Keep an eye on the air level as youfight a fire- the gauge is now on topof the fire extinguisher instead of the

side.

DESIGN


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The cap on the bottom is removable

to allow easy access to the twocanisters for recycling.

Removable Bottom

The carbon dioxide canister is on the

bottom to help with balance.

Carbon Dioxide

A Cam gear pushes out the nozzleand the activation tube as the handleis rotated.

Cam Gear

The compressed air is activated by

the cam, which pushes a tube throughthis canister and into the CarbonDioxide.

Compressed Air

The Fireguard was designed to be reusable, as you no longer need to throwout a fire extinguisher every time it is used, or if the air runs out- simplyreplace the canisters.

Pure SimplicityThe Fireguard is ridiculously easy to understand. The Handle pulls out

button launches the carbon dioxide.

Grip Base Tucked in Hand

Activation Button

Designed for Disassembly

Pressure Gaug

OTHER


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Since I have done fa r too many

projects to fully include in this

portfolio, these are summaries

of other projects done as a

student and intern. I would be

more than happy to send you

more information on any of theseprojects!

OTHER

PROJECTS

Thes sketches were do

I was interning with En

Associates Design Co

meta li


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PROTECTIVE LINER

FOR SNOWBOADINGThis research-based project was

done in collaboration with a physical

therapist- the concept is that a brace

is integrated into a snowboard boot

liner to prevent ankle injuries.

This playground was done as a

group project for a city in Japan

which was destroyed by the 2011

tsunami. One design was selected

from our class to be made.

ISHINOMAKI

PLAYGROUNDThis project was done in Ger

as a sponsored class for Deu

Telekom, and is an excersize

help people get in shape, tra

lifestyle, and improve their h

LIFESTYLE ACTIV

MONITORING SYS

TELEKOMACT

Redesiging the device UPS

deliverymen use on a daily basis .

Interviews and in-depth research

began the project, which finished

with a brand new take on the DIAD.

DELIVERY I NFORMATIONACQUISITION DEVICE

meta liner reconstructUPS DIAD

1

2

3

+ = ?


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These are sketches f rom my

sketchbook and from various

projects.

A projcet to disassemble and

understand how cheap prod

made. An exact soli dworks c

was made at the end to learn

design for manufacturing.

SKETCHBOOK DISASSEMBLY

MOLSKINE SCANS ALARM CLOCK

These are sketches done for a client

while I was interning with Enthoven

Associates Design Consultants.

SKETCHES

Below are photoshoots I worked

on at Carbon while I was interning

there. They are viewable at

www.carbondesign.com

PRODUCT PHOTOS


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THANK YOU FOR YOUR TIME!

cell: 818 605 5151

I look forward to hearing from you soon!

Jon Grossman

email: [email protected]

Grossman Jon 14

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