Groop Skool Workbook: Inception 42911

TMSimplify Digital.

This workbook belongs to:

Weekend Web WorkshopsInception

© Groop Skool 2010-2011

TM Simplify Digital.

About Groop Skool

2

Groop Skool is a labor of love. It’s the culmination of my 15 years in web design. As a

young web designer at Razorfish it became quickly apparent that what I loved to do was to nurture up and coming talent, and share my experience with them. Even earlier

as a computer lab assistant at Art Center College of Design I would spend hours

helping not only with technical problems but teaching and sharing with students

struggling with their assignments. As Chief Visionary at The Groop, the digital agency I

co-founded in 2001 I take great joy in helping facilitate business opportunities and

solve the business challenges that our clients face.

In 2008 I created a seminar and workshop series called Evil Businessman. Tongue in

cheek title aside my goal was to teach creative entrepreneurs the basics of creating

businesses online. At the core of the curriculum was the idea that one of the biggest obstacles in executing digital businesses was the different of languages spoken by the

disciplines involved. The curriculum helps simplify digital by making it visual and

interactive. In mid 2009 I was struggling to figure out how to make what The Groop did

more streamlined and less painful. Late one afternoon, as I walked down a flowery path

in the corn fields park in downtown Los Angeles it suddenly struck me that the answer

was the same. That language was also the main obstacle.

This is why I am excited to share with you the tools that we created to help you align

these different interests and help you keep your projects on track. My promise to you is

that your digital projects don’t have to be as difficult as they are today and that if you use even one of the tools we are sharing with you it will make a marked impact. We are

excited to help you simplify digital.



About The Groop

3

The Groop is an award winning digital agency that helps

brands grow, online, on mobile, and on TV. Since 2001 we

have helped advertising agencies, media companies and

lifestyle brands create marketing, e-commerce and video

platforms. We have collaborated with the likes of Wieden +

Kennedy, Crispin Porter, NBC, ESPN, The French Laundry

and Disney. We believe that successfully marrying creativity,

business, technology and marketing is the key to building a

sustainable business.

© Groop Skool 2010 - 2011

TMSimplify Digital.

4

1. Inception 2. Execution 3. Release

Phase The Idea Phase Design & Build Release & Iterate

Obstacles You’ll Have ‣ Shiny object syndrome

‣ Brainstorming alone

‣Not knowing your users

‣ Different language and interests

‣ Lack of buy-in and consensus

‣No clarity as to functionality

‣ Lack of launch QA plan

‣Not knowing what to do next

‣No user feedback system

Toolkits 1. Brand Attributes Toolkit

2. User Definition Toolkit

3. Goal Setting Toolkit

4. Alignment Toolkit

5. Planning Toolkit

6. User Story Toolkit

7. QA Toolkit

8. Launch Plan Toolkit

9. User Testing Toolkit

Team Feels: Purpose

Focus

Clear Priorities

Motivation

Commitment

Clarity

Confidence

Adoption

Learning


TMSimplify Digital.

Day 1

5

Coffee, Juice and Bagels 08:30 - 09:30

Your Goals / Alignment 09:30 - 10:00

What is Brand Driven User Experience? 10:00 - 10:30

Brand Attributes Group Exercise 10:30 - 11:00

Break 11:00 - 11:15

Brand Attributes Exercise with a Partner 11:15 - 12:00

5 Minute Brand Statement Presentations 12:00 - 12:30

Lunch Break 12:30 - 01:30

What is User Experience? 01:30 - 01:45

Why User Driven Design? 01:45 - 02:00

User Definition Group Exercise 02:00 - 02:30

User Definition Exercise with a Partner 02:30 - 03:00

Break 03:00 - 03:15

Creating User Stories 03:15 - 03:45

Creating User Stories (Video Examples) 03:45 - 04:00

Daily Wrap up Exercise 04:00 - 04:30

Brand Driven Design

Three factors determine the direction your website and sales platform should take. The first factor is your brand: Who are you? What do people say about you? Everything from what type of content to color to interaction style depends on who you are.

The second factor is your goal: What goals are you trying to achieve with your initiative? Do you want to increase online sales? Do you want to make your customer service better? Do you want to increase enrollment?

Finally there is the third and most important factor, which is your user. Who are they? What do they need? Meeting their needs is the key imperative. If we meet their needs, we have succeeded.

6

YourBrand

YourGoals

Users’Needs



7

Brand Attributes Toolkit

30 Minutes

1

YourBrand

YourGoals

Users’Needs

Branding vs. Identity

What is Branding?

A set of qualities, ideas, and attributes promised and delivered in every experience and every interaction a person may have with a companyBranding is not objective; instead it is a set of feelings and philosophies.It’s the gut feeling a customer gets when they think of you. The qualities that make up any company’s brand will inform the way that company presents itself and conducts business. From the highest levels of management to the smallest components of everyday interactions, a brand should be legible, clear, and well-articulated.

How is Identity different?

A Company’s Identity system is the visual expression of the brand through an identity (symbol and logotype), typography, color palette and layout.

But how do I define a brand?

A Company’s Identity system is the visual expression of the brand through an identity (symbol and logotype), typography, color palette and layout.

9

Nike’s Logo

CustomersFeeling

vs

© GroopLab LLC, 2009 - 2010

Define Your Brand Attributes (Example)

10

In each of the categories below write as many adjectives that describe your business.

General: We are:

(our culture)

Our users

are:

(our

community)

Our Personality

is:

(brand voice)

We make you

feel:

(value,

emotional,

qualitative)

We tangibly

help you:

(benefit, time,

money,

quantity)

•Impactful•Interdisciplinary•Helpful •Technological•Visionary•Fun loving•Team oriented•Collaborative •Non-political•Flat •Entrepreneurship

•Flat•Engineering•Medical•Healing•Fun•Tech•Giving•Altruistic •Practical•Visionary•Innovative•Cutting-edge•Supportive•Academic•Challenging•Demanding•Improving•Healing•Purposeful•Super Smart•Nerdy•Long term•Think tank•Selfless•Creative•Philanthropic•Brilliant•Engineering•Logical•Entrepreneurial •RIO•Diverse

•Busy leaders•Smart•Giving•Do good•Social•Work/life balance•Bio medical•Creative•Patients•Egotistical•In Need•Medical professionals•Wealthy•Skeptical •Practical•Data•Discerning•Challenging the status-quo•Professional•Engineering•Seeking•Caring•Leaders

•Empowered•Intelligent•Proud•Busy•Charismatic •Dynamic•Entrepreneurial •Focused•Driven•Direct•No BS•Logical•Efficient•Fancy •Funny•Loving•Introverted •TED•Curious•Picky•Bold•Outside-the-box•Examining •Caring

•Increase (quality of life)•improves life•Increases mobility•Free coffee•Decrease health care cost•Idea > clinical study (end to end)•Decreases risk to the commercial sector •Creates jobs•Decreases time to market

•Personal satisfaction•To be a part of a revolution or movement / Purposeful•Hope•Relationships•Esteem•Connections to smart people•Enjoyment•Be part of something big•smart people•Manifestation

“Our website communicates our innovations to busy leaders in a bold and intelligent manner by expressing our ability to increase quality of life and our purpose driven approach.”

Define Your Brand Attributes

11

In each of the categories below write as many adjectives that describe your business.

45 Min

General: We are:(our culture)

Our users

are:

(our

community)

Our

Personality

is: (brand voice)

We make

you feel: (emotional,

qualitative)

We tangibly

help you: (time, money,

quantity)

______________ provide(s) ______________ to ______________ in a(n)

_______________ and ______________ way to help them ___________

and _____________.

Product / Service Users

Culture Personality

Value

Benefits

Name (Your Organization)

Love / Hate Listing

12

Things we LOVE Things we HATE

The purpose of this exercise is to identify the things that we appreciate, admire, engage and want to emulate as well as those things we want to stay far far far far far away from in both the digital / online environment as well as real world. Please fill out each respective column with corresponding brand logos (at least 10 per column please).

Bonus



13

User Definition Toolkit

30 Minutes

2

YourBrand

YourGoals

Users’Needs

The Basics

Why do I need to do this?

You know that customers are the most important thing in your business and therefore they are the most important driver of what you do online.

Creating a tangible picture of who your customer is requires you to “really see them” and to understand their needs. The first step is creating a customer profile. Whether you have done many of these or this is your first time our goal is to help you make these customers real, both in their profile form here but also in sales.

How do I come up with my customers?

If you are an existing business, you know them because you deal with them all the time. More importantly you likely have some data of who they are. If you are a new business and have already defined them you have them written down somewhere or in your head. If you are the founder of a start-up there is a high likelihood that you yourself are the main customer profile or know someone close to you is.

15

Who are your customers?

The Basics

What do I need to define about my customer?

To start a name, any name. One that reflects their background. Giving them a name begins to make them real. You don’t have “customer 1” as a customer, you have Linda Johnson as a customer. Second demographic information such as age, gender, income & marital status. Third, their story. Describe the situation they are in that has created potential interest in your product or service. Finally, what do they need from your product or service? This can be a feature or it can be an attribute of how the feature work such as “easy to use”.

16

User 1 - Name (Example)

17

Story:

‣ Physicians working at the top of their game, very competitive

‣ Have a shared research interest

‣ Have several patents with a condition that is being researched by AMF

‣ Personal referral or recruited directly

Demographic:

‣ Neurosurgeon, mid-late career

‣ Late 40s/early 50s

‣ Academic medicine, probably at a teaching hospital - USC

‣ Funded by an NIH grant

‣ Clinical trial every other year as principal investigator

‣ Married to another academic who works full time

‣ 2 kids,

Goals (objectives):

‣ Wants to work with people who can provide them with level of service and medicine

‣ Wants to help patients

‣ Wants a specific trail for their production

‣ Find this synergy & fit for them

‣ Cutting edge organization

‣ Find a good partner match

Needs:

‣ To see that we can facilitate their trail

‣ Unique things we have that no one else does

‣ Presentation of services - showing what we provide over others

‣ Information about devices - detailed

‣ To see connections to their population/practice

‣ To see direction of current projects (novel ideas)

‣ Validation as an entity of experience

‣ Visualize process

‣ See how we work w/partners (modifying IDEs, etc.)

‣ To see market viability & innovation (Research Partner)

User 1 - Name (Title)

18

Story:

‣Demographic:

‣

Goals (objectives): Needs:

‣


19

Story:

‣Demographic:

‣


‣


20

Story:

‣Demographic:

‣


‣

User Definition: Example

21

Light User Active User The Celebrity

“Betty Eno” - “The DIY-er - Future Martha Stewart”Female, Brooklyn New YorkAge: 31EngagedEx - Advertising Creative Director

“Abhay Modi” - “The Frugal Gadget Dude” Male, Austin, TexasAge: 26Software Engineer Single

“Anna Walker” - “The Celebrity DealPro” Female, Detroit Michigan Age: 46 Former Auto workerMarried, 3 kids

Story Betty just got laid off from an Ad agency where she was a

creative director. She is a “planner” and has sufficient savings until she

gets another job. Betty loves all things “Home” and “Cooking”. Her blog

http://epicureanquest.blogspot.com/ gets good traffic and

attention. Now that she has some time she is beginning

to plan a business around her blog.

Abhay is an engineer at an Austin tech company. He prides himself at having all the latest tech at the greatest prices. He wears “savvy frugal” on his shoulder. He loves being helpful and sharing. Makes him feel valuable and smart.

Anna worked in the Automotive industry for 20 years.

Assembly line worker for 12 years, Administrative Assistant to UAW Labor Relations Dir. for 8 years. She took voluntary retirement and used her buyout to

start her own online business. She writes the blog DetroitDealMama.com. She will introduce her

upcoming book “Deal with It Honey: Living Large at a

Small Price & Other Adventures in Stylish Frugality” on Oprah.

Needs ‣To have fun while finding deals

‣Easy to use commenting tools‣The best deals‣To know how Savings.com could fit her new venture

‣To make new online friends‣To get followers for her blog‣To discover that she could provide value to others by

sharing her awesomeness.

‣People to like his deals‣Affirmation from other users‣The best deals‣Feedback ‣To increase his following‣To know how to better promote himself

‣API for him to make his own Savings.com apps

‣Easy to use site, she is busy‣Easy to integrate features‣To know that Savings.com will increase her traffic

‣To know that Savings.com won’t damage her image

‣ Monetization possibilities ‣Exposure‣Feedback & ideas from her fans

Value Prop

Save money, interact and have fun, “you too can be a

DealPro”. “It’s easy!”Get recognized while sharing your vast wisdom with the unwashed masses. You are a “Nerd” god. Chicks dig you.

Savings.com is an awesome partner to help grow your brand and user base. They will help me make more money.

Core Message

Save money, have fun & discover that you could be a

DealPro. It’s super easy.Others will know you are a god on Savings.com and chicks will dig you.

We are an awesome partner to help you grow your brand and users which will help you make more money.

DealProUser Profiles

Please Note: These profiles are done with DealPro recruitment in mind. They are figurative and should only be used as a guide.

Users / Messaging (Example)

22

Robert & Susan Grant

Bill Navin Melinda

The Donor Research Partner Potential Employee

Current Employee

‣ Fun‣ Impacting‣ Hopeful‣ Authentic

‣ Consistency‣ Establishment‣ Direct, matter of fact‣ Successful & confident

‣ Familial‣ Accepting‣ Encouraging‣ Empowering‣ Fun

• Proud• Celebratory• Uplifting• Not-fluffy• Vernacular• Simplified• Results-oriented

‣ Legacy‣ Direct Impact on a personal level‣Tangible Purpose‣ Proven impact

‣ Successful in translational research‣ Core skill sets‣ Idea to commercialization‣ Track record

‣ Today, employees, facilities, history‣ Small size, no bureaucracy‣ Lifestyle‣ Individual‣ Great people, tools, vision & challenges

• Pride•Feeling of accomplishment• Show others, friends, family, recruitment• Unity of vision • What is happening

‣ Videos‣ Historical case studies‣ Gala history

‣ [Visual/Engage/Inspire]

‣ Timeline of history/accomps‣ Information‣ Wiki

‣ [Factual/Informational]

‣ Video stories‣ Highlight tools‣ Photography‣ Wiki

‣ [Visual/Engage/Inspire]

• Diagramatics • Stories & statements• Photography• Employee history/narratives

[Visual/Engage/Inspire]

Name

Role

Value Prop

Tone

Metaphors

Directors Comments

Writing needs to be authentic, confident and empowering. Images and visual language need to be celebratory and heroic.

Messaging

23

Messaging informs the tone, features and design aesthetic that the audience will interactive. It is built around our user base and what their needs are to create the most effective interaction through the site user path.

Name

Role

Value Prop

Tone

Metaphors

Picture Picture Picture



24

Goal Setting Toolkit

30 Minutes

3

YourBrand

YourGoals

Users’Needs

User Stories

26

Type Title Title Title

User Name 1 Name 2 Name 3

User Story 1 Enter story... Enter story... Enter story...


Based on our users needs let’s map out the story of you will help them accomplishing their goals.


TMSimplify Digital.

Notes

27


TMSimplify Digital.

Notes

28

TMSimplify Digital.

This workbook belongs to:

Weekend Web WorkshopsInception Day 2


TMSimplify Digital.

2

1. Inception 2. Execution 3. Release

PhaseThe Idea Phase Design & Build Release & Iterate

Obstacles You’ll Have ‣ Shiny object syndrome

‣ Brainstorming alone

‣Not knowing your users

‣ Different language and interests

‣ Lack of buy-in and consensus

‣No clarity as to functionality

‣ Lack of launch QA plan

‣Not knowing what to do next

‣No user feedback system

Toolkits 1. Brand Attributes Toolkit

2. User Definition Toolkit

3. Goal Setting Toolkit

4. Alignment Toolkit

5. Planning Toolkit

6. User Story Toolkit

7. QA Toolkit

8. Launch Plan Toolkit

9. User Testing Toolkit

Team Feels: Purpose

Focus

Clear Priorities

Motivation

Commitment

Clarity

Confidence

Adoption

Learning


TMSimplify Digital.

Day 1

3

Coffee, Juice and Bagels 08:30 - 09:30

Goal Setting 09:30 - 10:00

Organizational Goal Setting Group Exercise 10:00 - 10:30

Organizational Goal Setting Exercise with a Partner 10:30 - 11:00

Break 11:00 - 11:15

User & Organizational Alignment Group Exercise 11:15 - 12:00

User & Organizational Alignment with a Partner 12:00 - 12:30

Lunch Break 12:30 - 01:30

User Stories 01:30 - 01:45

User Story Group Exercise 01:45 - 02:00

User Story with a Partner 02:00 - 02:30

Flow, Site Map & Wireframes 02:30 - 03:00

Break 03:00 - 03:15

Site Map Exercise 03:15 - 03:45

Present Site Map 03:45 - 04:00

Wrap up Exercise & Resources (Files) 04:00 - 04:30

Brand Driven Design

Three factors determine the direction your website and sales platform should take. The first factor is your brand: Who are you? What do people say about you? Everything from what type of content to color to interaction style depends on who you are.

The second factor is your goal: What goals are you trying to achieve with your initiative? Do you want to increase online sales? Do you want to make your customer service better? Do you want to increase enrollment?

Finally there is the third and most important factor, which is your user. Who are they? What do they need? Meeting their needs is the key imperative. If we meet their needs, we have succeeded.

4

YourBrand

YourGoals

Users’Needs



5

Goal Setting Toolkit

30 Minutes

3

YourBrand

YourGoals

Users’Needs


Provide Information

7

Term Concept Desirabilit

y

Total

3 Organization wide contacts & links 10

3 Job Information 10 10

3 News (Links about foundation) 5

3 History 10 10

3 Clinical Trial Information 9

3 Fundraising Information (Gala, uses, functionality for online

donations, etc.)

10 10

Map of the Alfred Mann ecosystem 10

Current Research 10 10

Future Direction 8 8

Story of Alfred Mann & Foundation/Contractors 10 10

1 Mission/Vision/Why 10 10

1 What are we doing? 10 10

1 What have we done: stories/case studies/etc. 10 10

Contact Information, General info, maps 10 10

Photography/Imagery to support visualization 10 10

Employee Testimonials / Profiles (video) 7 7

Patient Information (Current & Future) 9 9

What is the culture like? 9 9

3 Content Management for other sites 9 9

2 Executive Team bios/stories 10 10

2 Board of Directors profiles 10 10

Annual Reports 9 9

List of inventions & contributions & publications 10 10


Increase Engagement

8

Term Concept Desirability Total

1 Online donations 10 10

Nice page that doesn’t get stale 10 10

Contact 10 10

Apply for a job 10 10

Video profiles of employees 6 6

Video Cast studies 8 8

Gala profiles 10 10

1 Imagery to humanize/inspire/energize 10 10

2 Clear user path/navigation/easy access 10 10

Search optimization/Meta tags 5 5

1 Clear Landing 10 10

Look & Feel / Brandmark - Consistent 10 10

Constructed messaging 10 10

AMF Logo, naming, site landing URL, etc. 10 10

Tours & Events 5 5

Conference Meetings we participate/are mentioned in 5 5

Organizational Partners 9 9

Industry news & Coverage - curated 6 6


Promote Message & Brand: Culture, Impact & People

9

Term ConceptDesirability Total

External Industry Validation 10 10

Show where people’s $$ and efforts go (including employees) 10 10

Help physicians find us 5 5

Help people/patients fin us 5 5

Discovery/Validation for donors 10 10

Positioning & Clarification (who we are, why we are special, how we are green, who we serve) 10 10

Sense of culture 10 10

Sense of pride / Identify & Definition 10 10

Promote buy-in 10 10

Help people provide referrals 8 8

Control content & message - aspirational 10 10

Clarity of purpose 10 10

Demonstrate impact 9 9

Tell the stories of people - compelling & engaging 10 10

Inspire the people in the company 8 8

Provide an accurate description 8 8

Increase Impact (Revenue, Donations, Profit)

10

Term Concept Obtainability Desirability Total

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Increase Efficiency (Reduce Costs, Save Time)

11


0

0

0

0

0

0

0

0

0

0

0

0

0

0

Increase Awareness (Mindshare, Publicity)

12


0

0

0

0

0

0

0

0

0

0

0

0

0

0



13

Alignment Toolkit

30 Minutes

4


Organizational Objectives + User Goals = Features

14

Features via Goals & Needs

DonorsHelp people & engage with AMF Mission

Research Partner

Work with leaders

ResearcherHelp people under their care/solve problem

Potential EmployeeNeeds a

challenge, ability to access

best tools & make an impact

Current Employee

Gain alignment &

share w/ those around

them

Provide Mission &

Vision

‣ About & History

‣ Themes for Gala

‣ Print/Email

‣ Ask a question

‣ Progress on projects

‣ History

‣ Downloadable one-sheet

‣ Current areas of research

‣ Blog

‣ FAQ

‣ History


‣ Current areas of research

‣ Blog

‣ FAQ

‣ Job postings (submit resumes, form submissions)


‣ History

‣ Blog

‣ FAQ

‣ Current events announcements & accoms

‣ History

‣ Blog

Engagement via Imagery &

Stories

‣ Video narratives of pattents

‣ Past event highlights

‣ short text/large images

‣ Timeline history


‣ Video mission

‣ Tour of facilities

‣ Timeline history

‣ Research approach

‣ Surveys/questions

‣ Video (tour, patient story, mgmt/empl stories)

‣ Videos of patient stories

‣ Simple diagramatics

‣ Product Stories

Communicate Brand Value

& Inspire Pride

‣ Big type

‣ Serif typeface

‣ Social media campaign

‣ Donations online (1-Line, subs)

‣ Subscribe

‣ Information pushes for SEO

‣ About/FAQ

‣ Surface Tech

‣ Information pushes for SEO

‣ Surface Tech, accomps

‣ Wiki

‣ Interactive history

‣ Subscribe to newsfeeds

‣ Informaiton pushes (tweets, feeds, etc.) for SEO

‣ Accomps

‣ Information pushes (tweets, feeds, etc. )for SEO

‣ Accomps

Now we tie the objectives of your Organization to the needs of your Users to identify key Feature Sets. We then prioritize these feature sets across the categories to identify our priorities.

Notes for UX: User-Based Navigation

AMF/Alumni/Spinoffs

Organizational Objectives + User Goals = Features

15

TypeUser 1

Primary GoalPrimary Need

User 2Primary GoalPrimary Need

User 3Primary GoalPrimary Need

Organizational Objective 1




Now we tie the objectives of your Organization to the needs of your Users to identify key Feature Sets. We then prioritize these feature sets across the categories to identify our priorities.



16

User StoryToolkit

30 Minutes

5


User Stories

17

Type Angel Baby Boomer Tech Savvy Service Provider

User Donna Downey Dwayne Marks Jasmine Zorlu Laura Bloomenthal

User Story 1

Entry: 1. Searches ancestry,

other fam history on google and sees SEO or award

2. Sees FB targeted ad3. Sees HU in media, print,

TV lifestyle press4. Speaks to a friend who

is talking about it.5. Engagement:6. goes a video about a

featured story (carousel)7. Clicks on a get started

button (or login)8. Strong ImageryUses:Enters login and passBasic info about herself and familyStarts setting up family - each member with an invite and a question - light profile set up by DonnaDASHBOARDchecks family updateschecks for new things relevant to herstars new even starts new projectadd family memberadd guestbrowse providerssee samplesbrowse providerssee samplesbrowse forum (tips from ppl like her) leaves postsbrowse family content and updates event / personpush starts a family conversationwatches for new notifications

Entry:1. Invite from Donna2. Searching for family

istory3. Word of mouth4. Comment on a cause

WWII

Engagement:Gets Donna / HU email - text / audio directionClicks through link and lands on his lite profileSees a video tutorial, Donnaʼs message and get startedQuick visual instructions (custom to Demo same w/ video)

Uses:HU asks where he wants to startSelects project, event, profileSuggests given by HU based on time and family eventsLike PandoraSees suggested architecture of projFills aout first story (already asked Donna)Starts new stories adds pplAdd to other ppls wikisPrompts new stories from familyset up recording sessionsPrompts others for contentBrowse providers / booksIdentifies w/ groups he was associated with - join and communicates w/

Entry:1. Invite from Donna2. Family conversation /

wall post3. PR exposure

Engagement:Similar to DwayneSees family profileLogs in and starts contributing - asks to be addedLogs in and starts contributingSees family portraits / media

Uses:Browsing, reading, commenting on the family albumComments / curatesAsk questionsExports images / slideshows / other contentLinks to her FB profileGets mobile updatesLooks for family project ideasUses the app to upload content (FB and HU)visualizes the family quilt buildingWants to fill in the ʻdryʼ spots

Entry:1. Direct contact2. Professional

contracts3. Advertising at

conference / prof site / trade

4. Request from HU user

5. Checking out other providers case studies

Engagement:Separate service providers entryfills out profile and sets up accountGets vetted / approved

Uses:Listing her services Project mgmt / schedule / comm / filesMyCypher transcriptionAnswer the forum postsProf / group eventsFind collaboration / peerageSubscription feesChecks out workshop etcPremium service / profileReviews HU ProfileMakes her own page as case study (becomes ʻDonnaʼ or ʻDwayneʼ)Provides tips etc..Professional feedback


User Stories

18

Type Title Title Title

User Name 1 Name 2 Name 3





TMSimplify Digital.

Notes

19

Groop Skool Workbook: Inception 42911

Design

tmsimplify digital

digital businesses

brand driven user experience

isyour user

user denitionexercise

user driven design

user denition toolkit

groop skoolgroop skool