[email protected] | 800.9186260.analyzed, and then strategically aligned within your marketing system so you only attract and gain the attention of the market that is ready and willing

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You are spending marketing dollars, fighting to get new clients into your doors. For the oppor-tunity to win their business. You provide great

service, and even through the market might see it as a commodity, you see it as a life-changing process that helps your clients get back on their feet, make more money, restart their life or live more happily.

After they see your advertisement, they pick up the phone and give your office a call, where you do a great job of painting your company’s vision into their head, you invite them to schedule an appoint-ment and then you follow-up by giving them a link they can visit online where they can learn more, when they have the time.

You have successfully just throw away your market-ing dollars, your time invested in telling your story and the printing costs of those brochures.

Across town, a Celebrity Expert Entrepreneur has performed similar marketing, in an effort to get the same person to pick up the phone and call for more information.

The next day a package arrives at their door with a CD, a copy of their Best-Selling book, a recent news-letter filled with photos, testimonials and personal stories and finally a letter, signed by the CEO that tells their core story and invites them to listen to the CD on their way to work tomorrow to learn more about the family environment they have created, the people that they help and the lives that they af-fect through their work in the community.

The Truth Of The Celebrity Expert®:

The following day they receive a phone call that asks about the package and a risk-free offer to meet the team, if they have not scheduled one prior to receiv-ing the package.

The attention and the business has gone, once again to the Celebrity Expert®.

And even if the prospect didn’t set an appointment right then, the Celebrity Expert® Marketing System continues on automatically, to reach out to the prospect through multiple marketing methods for months on end. The interested prospect is con-tinually contacted by sequential email, post cards, newsletter, direct mail, holiday cards, and more until they decide they either want off your list or do what they should have done in the first place…become a client.

Everyone knows this is the way marketing should work, but because life tends to get in the way, it doesn’t always. That is why we transformed our Agency marketing into a system that runs behind the scenes without guess work about what to do next and that have now proven to drive high 7 fig-ures a year into our own business.

The next 6 pages contain the proven marketing process that time and time again delivers results, the only thing that truly matters in business. Read the steps, study them and when ever you are ready to change the result you are getting in your business and want us to automate your marketing for you, give us a call to put it into action for you. Isn’t it time you started marketing like a Celebrity Expert®?

Greg, Nick and JW at the 2012 Grammy Awards in Hollywood, CA

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Running Through Your Client’s marketing DNA

The first step towards any winning marketing system in your quest to become the Celebrity Expert® is to assess, plan and strategize around

your home run client.

Who is driving your business?

Where are they coming from?

How are they hearing about you?

What are they buying?

What makes them an ideal client?

Who isn’t buying?

What makes them an unattractive prospect?

These questions should not just be answered, but analyzed, and then strategically aligned within your marketing system so you only attract and gain the attention of the market that is ready and willing to do business with you.

In this crucial first step, our team will analyze your marketing funnels, look at your advertising and media outlets, your follow up process, your content and your actual marketing pieces to determine what is working, what isn’t and what is needed to attract your home run clients to your business and drive your profits.

Your assessment will create goals for your marek-ting, timelines and implementation strategies to take the next 5 elements and piece them into your existing business seamlessly. Determining your client’s true DNA lays the foundation for which the entire system relies on moving forward.

“Without understanding WHO it is you want to do business with, your business is running with a blind-fold straight into a vast ocean with no boats, yachts or life preservers.”

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Crafting Your Core Message

In today’s marketplace, Celeb-rity Experts® tell stories. Tra-ditional marketing tells facts,

features and analysis. To get the attention of your home run mar-ket you need to tell stories that have an emotional tie to your audience. From car dealers to tax

This includes audio interviews that capture your excitement and personality, driven from a 3rd party that positions you as the Celebrity Ex-pert® in your field. These interviews will then be used to create special reports, manifestos or briefings that tell your story through the written word. They can then be printed or used as downloadable PDF’s, to expand your reach and showcase your expertise. You have likely seen this process used by other skilled marketing experts like Dan Ken-nedy, Brian Tracy, or Rich Sche-fren, and may have purchased something because of it. Likely, you realized how valuable this piece is in building your

Expert status, but don’t know how to get it done or didn’t have the time.

Now, this process will also be in your marketing arsenal to tell your story and educate pros-

“Uncle Jack always told me that people buy from people. They don’t buy because of facts or numbers. They buy because they like you. Be-cause of your personality and way you connect emotionally with your market.” -Greg Rollett

1. A core story CD used by Tax Expert Expert Mary King from Sarasota, FL.2. A product created for business consultant Maurice Stein on how to find a job you love

in just 10 days.3. A special report used by Greg Rollett at the ProductPros to help his clients get started in

creating their own products.

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attorneys, there is a story behind every business. And the more you tell, the more you sell.

In this second core component of our marketing system, we will create and position your “Core Story” to the marketplace. We will connect the dots that take “what you do,” to who you are and what you stand for. This is the powerful concept Nick coined, “The Busi-ness Trifecta” of media, market-ing and PR, which has worked amazingly well for us.

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Getting Leads To Do Business With You

Every step in the Celebrity Expert® Marketing System builds upon each other and

in this step, we combine the marketing data and research from step 1, along with the core story creation in part 2 to drive leads through a lead generation system designed to highlight the benefits of your business and convert prospects into paying customers.

“You simply cannot perform ef-fective marketing without the ability to intimately contact your market. Start with a name and email. Then continue to ask questions to get addresses, birth-days and other information that helps you help them!”

Full Integration With Any Customer Relationship System Including:

We start by developing a lead capture page, commonly re-ferred to as an opt-in or squeeze page, designed to collect the name and email address of inquiring prospects. The sole purpose of this page is to collect this information in exchange for something of value that will help the visitor in their quest for infor-mation to solve their problem.

The lead is then put into a 30-day auto responder sequence, using both email marketing and direct mail postcards that are written by our copywriting team to turn this new prospect into a customer. With auto-mailings setup throughout the 30-days to inform the prospect of services, benefits, case studies and action steps, this campaign is setup to run without you, at every mo-ment of every day, whether you are working or not.

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Giving Your Leads Something To Be Excited About

Celebrity Experts® do not just send links to qualified prospects, they send a “thump” that lands on the doorstep of a potential client.

From building kits and putting together boxes with movies, DVD’s, CD’s, books, newsletters, client case studies, promotional items and more, you can liter-ally shock and awe your market till the point where it just isn’t fair any more.

Our team will design, create and build out your cus-tom “Shock And Awe” package, adding elements all designed to lead a prospect towards doing business with you and only you. You will be the only com-pany on their mind and will be the talk of cocktail parties and backyard BBQ’s because of the way you made an impact in their minds of how business should be done and won.

While the “Shock and Awe” is designed to jolt your prospect into thinking about you, your own per-sonal client newsletter is designed to nurture your prospects and clients into wanting to work with you. We will also develop your newsletter for you, from design to content creation, to layout, printing and

shipping. These are not stock newsletters either. Our team of writers will help you craft unique, value-driven and interesting stories to keep the attention of your market month after month and help drive referrals, new business, up-sells and cross-sells throughout the life-span of your clients. This is in-deed the Celebrity Expert’s® secret marketing sauce.

JW has created and written newsletters for over 25 years in every business and industry he has ven-tured into. And the result is the same thing every time…more business, more referrals and more opportunities to share a little bit of you and your company with the people that allow you to be in business in the first place.

At this stage we will also look into special direct mail campaigns and attention grabbing opportunities to bring the focus back to you and the results you pro-vide for your clients. We have found great success in our business, using holidays, anniversary’s, birthdays etc. as a special opportunity to connect with clients in an opportune time in their life and capture their attention and wish them well. We will create and de-sign and formulate a specific campaign just for you to use repeatedly. This will make you stand out…and in a good way by building real relationships with your customers and clients.

A true Celebrity Expert® is always looking to tell stories, share successes and bring life to their busi-ness and with our help, you will be shocked with the results that shocking your prospects can have on your bottom line!

1. A mix of postcards and flyers used in marketing at DNAgency over the years.2. A recent copy of the Celebrity Expert® Insider, our newsletter sent to over 1,000 clients

every month.

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Treating Your New Clients Like Celebrities

Your marketing truly begins when a client begins their professional relationship

with you and as such, you need to begin treating them in a way that amazes them at every turn, as if they were now playing the role of Celebrity.

From the minute they come into your business, we will create a Welcome Kit and Welcome Sys-tem that includes a letter from you, welcoming them to the pro-gram, detailing the experience and what to expect next. We include the CD of your core story, any books you have written or media pieces that helps them solidify in their mind that you are the right person for the job.

Those kits are printed and shipped by our team, offering a seamless integration for you and for your new clients.

On top of the welcome kits, we want your new and existing clients to feel appreciated. The Celebrity Expert® Holiday Sys-tem has been designed to do just that. From birthday cards, to holidays, thank you gift cards or a box of cookies to bring in the season, we will create a plan to keep your clients thinking about you with attention grab-bing campaigns throughout the year, all on autopilot, hands-free for you as part of the Celebrity Expert® Marketing System.

WISH YOU WERE HERE!(so we could tell you to get in

Dan Kennedy’s new Best-Seller NOW!)

“Personality and fun go hand and hand in marketing and that’s why we can have send out postcards that may seem silly, or take photos with funny hats and glasses on. These events give us a reason to reach out and talk to our clients while showing off some of our unique personality”

1. A Welcome Kit that is sent to all new clients of the Agency.2. Nick shows off his personality in a mermaid photo used in a promotional postcard from a trip to Hawaii.3. Richard Seppala used this welcome kit and Shock And Awe Box to give a great first impression to clients and qualified prospects.

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Invite Your New Clients To Be A Part Of Your Life And Your Business

Once you have developed a great first impression with your new clients you want to continue to keep that impression lasting for the lifetime of

the customer. The best way to do this is to continu-ally update your clients and customers about your life, your business and the things you are doing to help change the lives of your clients and customers.

We do this by what Best-Selling Author Gary Vayner-chuk describes as the “Thank You Economy.” We are going to reach out and tell our clients and custom-ers how much we care about them. From thank you cards, implementation letters and small token gifts on their anniversary of doing business with you, these touch points will build a lasting bond and reciprocity that cannot be matched by any of your competitors.

It’s now time to begin telling our clients all the things we do. One of the 3 profit multiplies of any business is to get your existing clients and custom-ers to buy more of your products and services. It starts with them knowing everything you offer and that means a catalog, even if you don’t call it that.

Why more businesses don’t have a catalog, I do not know! Maybe its because the name catalog seems out dated. Think about your existing customers, how many of them actually know about all of the things your business offers? If they knew about more of your services, do you think they might buy more of them? Of course! And if you used the cata-log to weave in your core story and you personality you would once again have something different and unique.

And now that you are providing a valuable service, shocking your clients and keeping their atten-tion every month, it is time to develop your refer-ral program. Here is the thing about most referral programs, if you do not have one, you do not get them…

If you do not ask, you shall not receive. Our team is going to create your Celebrity Expert® referral and rewards program. From how to present the op-portunity to your clients, to the rewards system for bringing you new business, we will handle every-thing that will allow your business to grow organi-cally by your good work and the word of mouth power of your clients and customers. Again, all done for you so you can keep doing what you do best!

Insert Proven MarketIng systeMs Into your BusI-ness

The Celebrity Expert® Marketing System was de-signed to bring out the Celebrity in your business, to bring in more prospects, to turn them into custom-ers, to nurture them as friends and to take care of them as they continue to do business with you in the future. This will allow you to continue to bring an unrivaled level of service and post-sale marketing after they have benefitted from their first encounter with you. It is a totally turnkey, proven system that no one else has or offers. It will change your busi-ness and your life in positive, impactful ways that you never expected or even thought possible. Is it time you started marketing and running your busi-ness like the Celebrity Expert®? Everyday that you delay it is costing you business that you deserve.

If you want a proven turnkey marketing system that we use and test in our business every day, give me a call to personally discuss how it will work for your business. Please don’t hesitate to act because we are limiting the number of people and you will be given an exclusive territory for your industry in a given area. If you want to truly lock out your competition, this is your chance.

CONTACT US:

A drink that comes in the mail? Our original drink, the Celebrity Sour® that is sent to clients that refer new clients to us. The Celebrity Expert® way of saying thanks!

Call Greg Rollett, the CEO of Celebrity Expert Marketing for a no-obligation consultation at 800.980.1626 or email him directly at [email protected].