Green.why not creds jan 2012

You may ask, why?

We ask, why not?

Conventional wisdom demands a cause.Unconventional wisdom examines the cause & the effect.

• At green.why not? we provoke. We provoke brands to experiment with their messages, their mediums. We provoke consumers to get actively

involved with the environment.  

• pro·voke / pr vōk / Verbəˈ• Stimulate or give rise to (a reaction or emotion, typically a strong or

unwelcome one) in someone: "the decision provoked a storm of protest".

• Stimulate or incite (someone) to do or feel something, esp. by arousing anger in them: "a teacher can provoke you into working harder".

Conventional wisdom demands an excuse.Unconventional wisdom expects results at all costs.

• At green.why not? we invoke. We invoke ideas, summoning them from the deep reservoir of our memories, our experiences. We invoke

participation, co-creating value for brands by making them sustainable.

• in·voke / n vo k / ɪ ˈ ʊ Verb• To call for with earnest desire

• To call on (a deity, Muse, etc.), as in prayer or supplication.• To appeal to, as for confirmation.• To cause, call forth, or bring about.

Conventional wisdom demands an explanation.Unconventional wisdom evaluates underlying intentions.

• At green.why not? we evoke. We evoke niches, creating spaces in the minds of consumers that can’t be conquered, can’t be breached by other

competing brands. We evoke emotions, bonds that last.

• e·voke / vo k /ɪˈ ʊ Verb• To call up or produce (memories, feelings, etc.): to evoke a memory.

• To elicit or draw forth: His comment evoked protests from the shocked listeners.

• To produce or suggest through artistry and imagination a vivid impression of  reality: a short passage that manages to evoke the smells,

colours, sounds, and shapes of that metropolis. 

the green.whynot’s

At green.why not, we are a team of dedicated young professionals. With experience behind us, we learn quick and think fast on our feet.

• CGO (chief green officer) Amit Gupta, with a diverse and multi-disciplinary background experienced with

agencies like Equus, Lowe Lintas, Publicis, Triton & 70 Events for over 12 years, green.why not has the strategic edge. An adventure

sports enthusiast and having explored the Himalayas, he is not afraid to go where no one has gone before. With his passion & love

for the nature he makes sure he finds solutions which lead to minimum impact to the environment.

D4S – Design for Sustainability, Post Baccalaureate student @ the Gaia education UK.

global green.whynot’s

@ green.whynot, we are more than a team of green professionals...we have the passion for the environment .

• We believe that everybody who is the best can be part of the green.whynot Near-Sourcing

• So we opened our doors to the unlimited source of talent & resources

• Where we have the choice to get the best for the green.whynot believers (our client)

• Advanced Technology comes to our Advantage connecting us to achieve seamless delivery of all our projects. We understand

TIME IS @ a PREMIUM.

green.whynot? services

BUSINESS 2 ALL (B2A) … as long as we can provoke evoke & invoke MINDS

• BRAND COMMUNICATION• BRAND ACTIVATION• BRAND CREATION

• SUSTAINABILITY CONSULTING

Using various Natural MEDIA or MEANS Of Communication• Social Digital Media

• Personal Digital Media • The Satellite TV

• FM Radio• Print & Outdoor

• Packaging (sustainable packaging)

• Indigenous Media (on Ground)

green.whynot? It’s Nice Here

HAPPINESS 2 ALL (H2A) … as long as we can provoke evoke & invoke MINDS

This is our initiative to give back to the community• Community Development & Restoration

• Partnering with NGO’s targeted to kids, women , elderly & the environment

Using MEANS Of Communication, Human & Available Resources• VIRO-Communication

• Social Exchange of Ideas• Up-cycle

• Develop sustainable cities & self-sustained villages – intelligent management of resources

indigenous (TM) media

Our indigenous media uses resources available naturally in the surroundings to create your brand identity.

Our communication style is unique & innovative building conversations in consumer minds.

MEDIA that delivers OUTSTANDING IMPACT with LEAST IMPACT to the ENVIRONMENT

• HEDGE CRAFTING• SAND SCULPTING

• CHALK ART• FLOWER ART – RANGOLI

• PAPER PLANTS – Seeded Paper• MOSSAGES & CREEPERS

• WALL ENGRAVINGS

green.whynot? Sustainability Consulting

• We are the change agents for the society. • We partner with organizations interested in or engaged in

projects that aim to create a strong social impact by providing local sustainable solutions.

• Process Product – Services Innovations – designing for the environment

IF you want more information on going sustainable email us on [email protected]

Those who ask green.whynot?

• TUNE IN FOLK• SUNLITE SOLAR

• NECC• ORA SPA• ABBOTT

• HUNGARIAN INFORMATION & CULTURE CENTRE• ORGANIC LO

• It’s Nice Here• SUPARAANA KA AANGAN

• indigenous media• SCULPTURE GARDEN in LUTYENS DELHI

green.whynot? greening the market ethics

brand creation creating new brand identity

tune in folk stationery

tune in folk letterhead

tune in folk business

cards

corporate presentation templates

brand creation creating new brand identity

Ora Regenesis |Spa

PUNE

LOGO

Brand CommunicationPrint Magazine: Cosmopolitan

Full Page Ad

Full Page Ad

Full Page Ad

Brand CommunicationOutdoor : Hoardings

Teasers

Revealers

Revealers

brand collaterals creating brand communication

Sunlite solarSolar lanterns

FOLDERFront

Insert

Insert

Insert

brand campaigncreating brand interaction

NECC CampaignObjective : to increase Consumption & love of

eggs

Hoardings

BTL

Web Banner

PRINT ADS

PRINT ADS

PRINT ADS

Organic LoOnline Organic Store, India’s first

www.organiclo.com

LOGO

LEAFLETFront

LEAFLETBack

EVENTS @ green.whynot?

SOUK BIZZAREplatform for artists to display their art/talent in

an ambient dining space

SOUK BIZZAREVENUE: OUT OF THE BLUE

ambient dining space

Video

SCULPTURE GARDEN IN LUTYENS DELHIplatform for artists/sculptors to display their

art/talent in an ambient garden space.

indigenous media

100 delhi SCULPTURE GARDEN IN LUTYENS DELHI

indigenous media

green whynot : terracotta

indigenous media

Brand Activation @ green.whynot?

ABBOTT – DIGENE FASTMELTmumbai dabbawala –sampling

2 rounds – OCT 2011 & FEB 2012

Distribution LocationsSachets & Leaflet

• DISTRIBUTION of 100000 each• AREAS COVERED AS BELOW

• CENTRAL – 40,000– DADAR, WADALA, GHATKOPAR, SION, CST, NARIMAN POINT,

BALLARD PIER, FORT • WESTERN – 40,000

– CHURCHAGATE, GRANT ROAD, BANDRA, ANDHERI, MAHALAXMI, LOWER PAREL,

• SOUTH MUMBAI – 20,000– CUFFE PARADE, COLABA

DABBAWALA TEAM – PUTTING THE SAMPLES

ACTIVITY EFFECTIVENESS

• 1,00,000 Samples Distributed• Word of MOUTH by each x3

ACTUAL AWARENESS REACHED 4,00,000 Consumers * 2 Total of 8,00,000 consumers reached @ as low as Re.1

per contact.

ACHIEVING 300% EFFECTIVENESS for the CAMPAIGN

green.whynot? It’s Nice Here

Community development projects Our bit going back to the society

Suparaana Ka Aangan (SKA)NGO- Gurgaon, Delhi

Tree Plantation Drive Oct 2011million trees gurgaon with the kids @ SKA

Aravalli Bio-Diversity Parkmillion trees gurgaon with the kids @ SKA

Aravalli Bio-Diversity Parkmillion trees gurgaon with the kids @ SKA

Aravalli Bio-Diversity Parkmillion trees gurgaon with the kids @ SKA

Kids Movie time Oct 2011cap gemini sponsored for the kids @ SKA

@ the theatre the kids @ SKA

@ the theatre the kids @ SKA

Products made by the Teachers @ SKA- Nov 2011empowering the NGO

Stalls @ the MNC’s – candles – recycled cloth bags

SKA @ Aegis Global

So ask,green.whynot?

call amit gupta @ +91 9833709822 Mumbai

+91 9873398229 Delhiemail: [email protected]

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