THE RULE BREAKERS
Jul 02, 2015
THE �RULE BREAKERS
I’VE GOT 99 PROBLEMS, BUT TUNA AIN’T ONE
CHALLENGE 1: MAKE THE TUNA ISSUE TO PEOPLES BUSINESS
CHALLENGE 2: CREATE AN ENGAGING AND IMPACTFUL EXPERIENCE
CHALLENGE 3: MAKE PEOPLE TALK ABOUT IT
THE BEST.�FOR YOU & THE OCEAN.
THE BEST.�FOR YOU & THE OCEAN.
MISSION:�RAISE AWARENESS, EMOTIONAL INVOLVEMENT, CALL TO ACTION
THE BEST.�FOR YOU AND THE OCEAN.
FREE TUNA PARTY!DISTRIBUTE TUNA CANS IN MAJOR US CITIES
NO TUNA. ONLY A MESSAGE:!
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PROTOTYPING: HOW DO PEOPLE LIKE THE IDEA?
« WHERE’S YOUR TUNA » �GOES DIGITAL, GOES VIRAL
THANK YOU