Greengrocer service

Today is the day your jobs just got better!

Focusing on Robotic

Processes

Bringing the best of you

to work

New brand values. New expectations.

Becoming the Green Grocer

Be Visible Be Human Be the Green

Grocer

Helpful

Friendly

Personable

Knowledgeable

What can we do that we didn’t used to do?

• Talk to customers for five minutes, ten minutes - however long it takes to get them what they need and want.

• Offer customers samples. Rip open a bag of apples if you need to make your point!

• Bring your personality to the role--do you like your bananas greenish or yellow?

• Stop what you’re doing and walk a searching customer over to what they’re looking for.

• Offer help. It will feel good.

• If you don’t know the answer to a customer’s question, find a colleague who can help.

The Roots of Communication

The Globe’s Greatest Green Grocers

Peeling the Onion – Connecting to Customer Needs

The Tools of Engagement – Building your Market Stall

Review

You get what you give, so..

Play Along Dare to Fail Speak Up!

• Say ‘yes’ to everything

• React, don’t direct

• Turn off your internal editor/critic

• Worried someone’s upset with you

• Trying to get away with it

• Pretending to look busy

• Trying to look important

• Being The Host!

Tell a partner

your favourite vegetable Put on your mask

Think about your favourite fruit

Do you remember the first time you had it? When did you

last have it? How was it served? What did it taste like?

What colour is it? Does it have a smell? What does it look

like when it grows? How does it feel in your hand? How do

you tell when it’s ripe? What is great about it? How would

you describe the taste to someone who’s never tried it?

Do you have a favourite variety?

Dare to fail

Be visible

Be human

Be the green grocer

Name each produce

Say which is better

Explain why!

Game - How do you like them apples?

Dare to fail

Be visible

Be human

Be the green grocer

Game - The Planet’s most Pleasing Produce

Give an impassioned

argument as to why your fruit

or veg is the planet’s most

pleasing produce.

Pay attention to your

nonverbal as well as verbal

communication!

If we connect to a customer but ignore their priorities,

we could go horribly wrong.

Let’s take a look at common customer priorities...

CHATTY Want to connect to

people, feel they

know who they’re

buying from

SPEEDY To get in and

out quickly, get

their stuff and move on

CHOOSY To select the

best one, to get

something really

good

THRIFTY To get the

cheapest, best

value, to save

money

NEWBIE

Need help finding

things - don’t know

where they are

1. GREET. Everyday, say hello to or

greet 10 customers and share

knowledge as a side to doing

tasks

2. IMPROVE. Say hello and engage

with customers when not busy.

3. COMPLETE. Carrying out our

processes whilst interacting and

interrupting yourself to connect to

customers.

Create your store-specific

learning plans.

Store specific learning plans

IDEAS

• Run a full Excellent Produce Service/ Return of the Green Grocer session

• Weekly check-ins about the 3 reminders: ask people to track their own

progress

• Body language and mask activities

• The GREATEST GREEN GROCER contest or micro-contests to be held on

floor

• Customer priorities role playing exercise

• Self assessments: ask colleagues to keep notes on progress and report

how

they’re doing

• Fruit or veg of the week nominations

Be Visible Be Human Be the Green

Grocer

Helpful

Friendly

Personable

Knowledgeable

A Training Session from Media Zoo