Paola De Vecchi Galbiati Managing Consultant Milan, May 15th, 2013 On-line Community Birth and Growth
Jan 14, 2015
Paola De Vecchi Galbiati�Managing Consultant �
Milan, May 15th, 2013
On-line Community Birth and Growth �
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What elements describe Communities�
RULES, ROLES & ACTIVITIES ARE DEFINED BY THE
COMMUNITY MEMBERS
SHARING OF BASIC PRINCIPLES AND
COLLABORATIVE BEHAVIOR
companies schools
shops
Web Platform information!
services!projects!
PEOPLE
retail green economy
innovation sustainability
What aspects characterize Communities�
• The roles and types of relationships between the members of the community.
• The rules for membership and collaboration between different subjects.
• The project management support with which members can co-work.
• Content and services that the community can offer inside and outside itself.
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People and behaviours in GRN Community�
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Observer: is a user who records his data on Users DB. This kind of user had a limited access to the contentents and can use thel network services with ‘pay per use’ rule.
Networker: is a recorded user who pays his membership fee. He has access to reserved area and can use some services ‘for free’. He can create projects (and he becomes Owner) and can collaborate to projects created by other people (and he becomes Stakeholder).
Community manager is the users who realizes design and
management of of the community network and contents.
He administers the communication and collaboration
rules He manages the good functioning of the CMS and the compliance with the regulations
(privacy and copyrighting)
Plef Committee is the scientific committee who provides economic and techncal evluations about the projects. He also promotes the best practices and manages the project lifecycle, from Init-Start to Project Closing.
Owner Is the paying member who
creates projects. He
manages directly the
contents and he is
responsible of data quality and privacy.
Stakeholder is the user who collaborates to develop projects. On the projects’ data he will have the access defined by the Owner.
Membership Rules and Co-Working Area Access�
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When you join the Community you becomes an “Observer”: • You can access to the public contents only (news on on-going projects, alerts about new projects or members) • You can access to projects briefs • You can know the companies joined to the Community • You can explore the services’ catalogue • You can pay per use the services and contents offered by the Community.
When you pay the fee (annual), you become a Networker. You can access to all the services of Co-Working Area and you can see projects and users data (defined by the Owner).
If you are a Networker you can create a project and you become its Owner. You can manage all the data about. You define the protection of your data and documents.
As Networker you can adhere to a project and you become its Stakeholder. You will have an access to project data and documents according to settings made by the Owner.
Reserved Area Access
?! Join the Community (loading User Data)
Community Membership (fee payment)
Adhering to Others’ Projects
Co-Working Area�Loading Projects
The Project Management �
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!!Off-Line Tasks� On-Line Tasks�
I would like to share a project I upload a Project Brief in
the Co-Working Area
Members like the idea and join the project, collaborating to turn the idea into a shape
The project team upload more details and share
information
The group is changing and the shape becomes a
prototype
All update their own information
The group transforms the prototype into a product or
a service or…
The Project is Closed and its lifecycle is recordered as a Case
History.
Brief �
PID �
Proto �
Go-Live!�
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The Project Lifecycle�
New Project setting
Project structure Information access rules Uploading main data and
project brief
Ideas Selection
IDEA� CONCEPT & DESIGN�
Validation
PROTOTYPING �
The Committee evaluates the Briefs
The Committee selects
The Committee doesn’t select
The Project Status becomes: STAND BY
The interested people ask Owner to become a
Stakeholder
The Project Status becomes PID
Owner and Stakeholders collaborate to data updating
and increasing (Project Initiation Document)
Committee, Stakeholders and
Owner evaluate the PIDs
Owner e Stakeholder collaborate to data,
documents and reports updating (about prototype)
The Project Team approves
The Project Status becomes PROTOTYPE
Closing
The Project Status becomes GO-LIVE!
Committee, Stakeholders and
Owner evaluate the Prototype The Project Status
becomes BRIEF
If You want to JOIN the Green Retail Network,� If You want to HELP the On-Line Community,� If You want to SHARE Green Retail Projects,�
Please send your request here: [email protected]
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