Green Party of Canada Brand Manual

greenParty of Canada

BrandManual

Welcome

This is a Brand Identity Manual for the Green Party of Canada.. This is a guide for you to know more about us. There are different meanings to different elements, we will explain everything here, so let’s get started!

03 About Us05 Logo07 Proper and misuse of logo09 Color11 Typographic113 Typographic 215 Graphics17 Extensions 119 Extensions 221 Extensions 323 Extensions 4

About UsThe Green Party of Canada was founded at a conference held at Carleton University in Ottawa in 1983. Under its first leader, Dr. Trevor Hancock, the party ran 60 candidates in the 1984 federal election.The Green Party of Canada is independent of other green parties around the world but remains philosophically aligned with them. The Green Party begins with the basic premise that all life on the planet is interconnected and that humans have a responsibility to protect and preserve the natural world. The Green Party of Canada, like its provincial counterparts in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia, supports green economics, progressive social planning and responsible and accountable governance.Since its inception, the party has been developing as an organization, expanding its membership and improving its showing at the polls.

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LogoThe logo design are based on the symbol for the Green Party, which is sunflower, with multiple flowers here, it represent the growing of the Green Party, and with the green circle, that represent the globe.

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Here is the logo in both color and greyscale version. In smaller sizes logo, we removed the smaller text due to the readibility.

greenParty of Canada

green

greenParty of Canada

green

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Proper andmisuse of logoWe can show the logo in many different ways, but there are always good and bad side of it, so in this page, we will let you know what is good, and what is bad!

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green

green greengreen

green

green

GOOD

BAD BADBAD

GOOD

BAD

Placing logo on a clean white back-ground.

Placing logo on a sharp or bright color.

No placing logo on image back-ground.

No drop shadow.No rotating logo.

Placing logo on a light background, 25% PANTONE 365C.

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ColorWhat color represent the Green Party? Of course, it’s green. But there are still other colors we used beside green, here we show the primary and secondary color that we used, and how we used.

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PANTONE 365 CC=41 M=0 Y=78 K=0R=211 G=232 B=163Used as header

PANTONE Black CC=1 M=1 Y=1 K=100R=0 G=0 B=0Used as text

PANTONE Yellow 012C 75%C=0 M=3 Y=59 K=0R=225 G=239 B=126

PANTONE 365 C 25%C=12 M=0 Y=29 K=0R=225 G=237 B=195Used as background

Primary color

Secondary color

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Typographic 1We used Helvetica type as our coporate fonts. Helvetica is very nice and simple fonts, and easy for our eyes. It’s like a everyday wear for us. Here we will show different family that we used.

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AaABCDEFGHIJKLNOPQRUSTUVWZ abcdefghjklmnopqrstuvwxyz1234567890

AaABCDEFGHIJKLNOPQRUSTUVWZabcdefghjklnopqrstuvwxyz1234567890

AaABCDEFGHIJKLNOPQRUSTUVWZabcdefghjklnopqrstvwxyz1234567890

AaABCDEFGHIJKLNOPQRUSTUVWZabcdefghjklnopqrstvwxyz1234567890

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Regular used as body text

Obliques used as emphasis certain info in body text

Bold Obliques used as emphasis certain info on header

Bold used as highlighting important data

Typographic 2And we used Futura as our online fonts. Futura seems like something different, and since online text are not gonna be really small in size, Futura is going be readable.

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AaABCDEFGHIJKLNOPQRUSTUVWZabcdefghjklnopqrstuvwxyz1234567890

AaABCDEFGHIJKLNOPQRUSTUVWZabcdefghjklnopqrstuvwxyz1234567890

AaABCDEFGHIJKLNOPQRUSTUVWZabcdefghjklnopqrstuvwxyz1234567890

AaABCDEFGHIJKLNOPQRUSTUVWZabcdefghjklnopqrstuvwxyz1234567890

Medium used as body text

Condensed Medium used as special quoting

Condensed Extrabold used as highlighting header

Medium Italic used as emphasis certain info in body text

GraphicsSince the Green Party is a political party, and a very serious group, there is not alot of graphic we used. Mostly or the only graphic we used, is the sybol in the logo, and that is the sunflower. But we used it in many differ-ent sizes, and different way.

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example 1 example 2

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Extensions 1Here are some extensions that the Green Party got, firstly here we see a set of letter head, envolpe and business card.

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greenParty of Canada

Address: PO Box 997, Station B,Ottawa, ON K1P 5R1

Toll-free: 1-866-868-3447Tel: (613) 562-4916

Fax: (613) [email protected]

Eizabeth MayLeader

greenParty of Canada

Green Party of CanadaPO Box 997, Station BOttawa, ON K1P 5R1 green

Party of Canada

PO Box 997, Station B, Ottawa, ON K1P 5R1 Toll-free: 1-866-868-3447Tel: (613) 562-4916 Fax: (613) 482-4632 [email protected]

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Extensions 2And here we got the website.

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A fresh view on democracy

greenParty of Canada

Home Action Issues Your Riding Blogs News About Us Contact Donate Join Us Volunteer Sign Up

Recent news more

more

more

more

10.03.2009 - Cutting Red Tape to Dam Ri vers and Damn Future Generation s10.03.2009 - 10:54 Time to Sit Do wn With the Dalai Lama09.03.2009 - 12:06 Green Party Convention a Huge Succes s08.03.2009 - 11:47 More Women Needed in Politics

- Coffee with Elizabeth May, Windsor, ON- Join Hamilton Greens and Elizabe th May for breakfast!- Hamilton Book Laun ch: Global Warming for Dummies- Peace River EDA Annual General Meetin g- Green Fundraising Feast Wi th Elizabeth May in Hamilton !

Upcoming events

Photos, Videos, Results...

- Elizabet27��>�'$$(��� vention Speech- Council Election R esults- Resolution- Speeches and Videos

- Economy- Family- Health care- Environment

Issues

Join our leader in def ending our democracy!

ELIZABETH MAYelizabethmay.com or elizatbet 2>����g

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Extensions 3Then we got a lawn sign and billboard.

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GlennHubbers

newmarketauroragreens.ca

greenParty of Canada

greenParty of Canada

Be a Green P arty Candidate

http://www.greenparty.ca

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Extensions 4Lastly we got t-shirts and buttons.

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green

greenParty of Canada

turn green

green

save the planet

green