Green Miles 5k Experience Sponsorship Deck National Orange Show Events Center Saturday September 13, 2014 http://greenmiles5k.com/
Green Miles 5k Experience Sponsorship Deck National Orange Show Events Center Saturday September 13, 2014
Dec 14, 2015
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Green Miles 5k Experience Sponsorship Deck
National Orange Show Events Center
Saturday September 13, 2014
http://greenmiles5k.com/
THE MISSION
Thank you for taking the time to review our 5k Experience for Medical Marijuana sponsorship proposal.
We are involved in this movement because we realize how beneficial Medical Marijuana has been to many distressed and desperate patients. Our goal is to make this medicinal marvel available to the greater population of people needlessly suffering in pain.
Your sponsorship of this cannabis friendly event, which will take place in San Bernardino, Ca, will enable us to further the goals of our organization.
Vince Arnold and Aja Fonseca
THE BRAND
CanI?Liv recognizes the relevance of a medication which only
enhances the lives of those who need and use it. Slated to become the
premier healthcare provider in the industry, we aim to shed a bright
light on the positive uses of medical cannabis and it’s by-products.
Because of its Federal classification, doctors are unable to prescribe
cannabis, and insurance companies can’t cover it.
We’re here to fill in the blanks.
http://www.caniliv.org/
THE CONCEPT
The Green Miles 5k™ is an extraordinarily colorful, untimed celebration. Every step is a party!
Along the course, participants will walk, dance,*medicate, and share the stories of how they came to walk with us.
Our event is a celebration of compassion, equality, and wellness. We’re walking to ratify the laws that say, “It’s ok to medicate!”
In addition to music and spectacular pageantry, this informative event will feature celebrity teach-ins and family education opportunities.
THE VENUEThe National Orange Show Events Center is a continuation, with some modifications, of a non-
profit association formed in 1910. The National Orange Show was launched with the purpose of
being an asset to California’s citrus fruit industry. A permanent location for the show in San
Bernardino was selected in 1923 in the area south of Mill Street between Arrowhead Avenue and
“E” street. Construction of permanent improvements on this property, financed by a bond
issue, was started the following year.
The current National Orange Show Events Center spans over 120 acres and offers 150,000
square feet of indoor exhibit space, a quarter mile speedway, state-of-the-art satellite wagering
center, and can accommodate more than 40,000 attendees and park approximately 8,000 cars.
The center continues to carry out its mission to promote and preserve the citrus industry;
manage and operate year-round recreational and cultural facilities to attract special events
focusing on education and family entertainment; and support the community through charitable
programs , scholarships, and active community involvement.
689 South “E” Street San Bernardino, CA 92408
http://nosevents.com/
THE MARKET AREASan Bernardino is a city located in the Riverside-San Bernardino metropolitan area. It serves
as the county seat of San Bernardino County, California, United States. As one of the Inland
Empire's anchor cities, San Bernardino spans 81 square miles on the floor of the San
Bernardino Valley, and has a population of 209,924 as of the 2010 census. San Bernardino is
the 17th largest city in California, and the 99th largest city in the United States. San
Bernardino is home to multiple diplomatic missions for the Inland Empire, being only one of
only four California cities with multiple consulates. The governments of Guatemala and
Mexico have established their consulates in the downtown area of the city.
Population: 213,708 (2013)
Area: 59.65 sq miles (154.48 km²)
Colleges and universities: California State University, San Bernardino ·
San Bernardino Valley College · American Sports University ·
The Art Institute of California - Inland Empire · Everest College-San Bernardino ·CET-San
Bernardino · Hair Masters University · ITT Technical Institute-San Bernardino ·
Argosy University-Inland Empire
THE ALL IN ALL Date: Saturday, September 13, 2014Venue: National Orange Show Events Center Address: 689 South “E” Street San Bernardino, CA 92408Time: Doors Open: 10AM
Event Ends: 11PMSetting: Outdoors, InteractiveCapacity: 40,000Audience: Open to PublicAdmission: Ticketed EventFormat: Educational and Informative Organizing
Music, Live Performances; Walking Trail
VendorsCannabis Friendly
Concessions: Food Beverages and Accessories Comparison Events: Colorado 420 Rally; Seattle Hempfest; Olympia Hempfest; The Mile High Hempfest; The Great American Hemp Brew Fest; HIGHFI Medical Marijuana Event Event; The Emerald Cup; and High Times Cannabis Cup
Date: Saturday, September 13, 2014Venue: National Orange Show Events Center Address: 689 South “E” Street San Bernardino, CA 92408Time: Doors Open: 10 AM
Segment Ends: 12 PMSetting: InteractiveCapacity: 3,000Audience: Open to PublicAdmission: Ticketed EventFormat: Family Friendly
Fun, Educational and InformativeFace Painting, Games, Music,
VendorsConcessions: Food Beverages and Accessories Comparison Events:March for Compassion; Emerald Empire Hempfest
THE FAMILY FUN-IN
Date: Saturday, September 13, 2014Venue: National Orange Show Events Center Address: 689 South “E” Street San Bernardino, CA 92408Time: Doors Open: 12 PM
Segment Ends: 2 PMSetting: Open SeatingCapacity: 3,000Audience: Open to PublicAdmission: Ticketed EventFormat: Family Friendly
Educational and InformativeVendors
Concessions: Food Beverages and Accessories Comparison Events:
Chef Payton Curry
THE TEACH-IN
Core Audience▪ Counter Culture Enthusiasts age 18 - 64 ▪ Medical Marijuana Advocates▪ Music Lovers▪ People with Debilitating Conditions▪ Primary Caregivers▪ Dispensary Hopefuls▪ Hempfest Attendees▪ Readers of High Times, The Medical Marijuana Magazines, and Cannabis Magazine▪ Listeners of Rhythmic, Hip-Hop, and Churban terrestrial radio stations ▪ Users of Facebook, Instagram, Twitter, ▪ Active users of portable electronic devices (blackberries, iPhone, ipads, cell phones).
Secondary Audience▪ Local Males and Females age 25-49▪ General Audience Males and Females 18 - 64▪ Listeners of terrestrial Alternative radio stations and XM/Sirius Satellite radio
channels▪ Legalization Proponents▪ College Students▪ College Students in the Performing Arts
THE DEMOGRAPHICS
Mr. Vegas
THE POTENTIAL TALENT
Snoop
WELL GROOMED Red Rat
Osology DJ Quelo
MENDO DOPE LIL AFRIKA MAKA ROOTS
KERMIT SINGH
THE POTENTIAL SPEAKERS
TOMMY CHONG BRANDON VERA
DR. JOHN HICKS JACK BLACK TERA PATRICK
F. FREDDY SAYEGH
THE FIRST RUN OF EVENT9:45 AM Media at Step and Repeat10:00 AM Doors Open to Family Friendly SegmentNoon Celebrity Teach In for Ticketed Patrons2:00 PM Doors Open to 5K2:01 PM Focus on Smoking Area 2:02PM Musical Entertainers Smoking Area Begin2:15PM Musical Entertainers Group A Begin2:30 PM Musical Entertainers Group B Begin2:45 PM Musical Entertainers Group C Begin3:00 PM Speedway3:15 PM Host / Comedian Broadcast Jumbotrons (20 mins) 3:35 PM 5K Experience Continues4:20 PM Smoke out throughout Event Center5:00 PM Feature Stage Performance (40 min set)5:40 PM Jumbotron Featured Performance (20 min set)6:00 PM Feature Stage Performance (40 min set) 6:40 PM Jumbotron Featured Performance (20 min set)7:00 PM Host / Comedian Broadcast Jumbotrons (20 mins)7:20 PM 5K Experience Continues7:45 PM Feature Stage Performance (30 min set)8:15 PM Main Stage Doors Open
9:00 PM Host / Comedian Broadcast Jumbotrons (10 mins)9:10 PM Mainstage Event Headliner Performance11:00 PM Event Closes
THE ENVIRONMENT
We estimate there will be a near capacity crowd on hand for this cannabis friendly socially significant event.
Accordingly, 95% of the 30, 000 participants will be paid attendees.
The event will launch with an two hour information laden family friendly fun-In.
That will give way to a two hour Celebrity Teach-In.
Participants will then take to the entertaining Green Miles 5K Course, which is artfully designed to move participants throughout the venue; expose them to the medical marijuana culture, vendors, and ensure an overall good time.
In addition to popular DJs, there will be reknown artists and bands performing live music from the ‘70s and ‘80s; Rave Music; and Electronic Dance Music.
THE MARKETING AND PROMOTIONS
The Promoters have assembled a team comprised of the most experienced and reliable Marketing Professionals.
They have also engaged a proven Street Team to distribute 150,000 flyers and 80,000 pieces of assorted collateral material (brochures, buy one get one half price coupons, etc.).
Our affiliate Retail outlets will distribute promotional flyers as well as sell admission tickets.
During the weeks leading up to 5k Experience we shall distribute Press Releases Nationally and schedule Press Conferences to enable CanI?Liv to discuss all aspects concerning Medical Marijuana, including legalization, and advertise the 5k Experience
Our PR Department will provide footage and schedule CanI?Lvi to appear on ABC, NBC, and CBS and their local affiliates.
We will lobby Inside Edition, TMZ, The National Marijuana News, and other Television Magazine Programs and encourage them to discuss the mission and success of the efforts of CanI?Liv.
THE NAME BRAND APPEAL
Our Scheduled Performers shall actively promote this name brand event.
Celebrity Teach-In Participants shall enthusiastically lend their voices and be featured in Radio Ads, Participate in taped and live Radio Call Ins, Appear in television ads, and on Television programs to Promote the event.
Sponsors shall Publicly and Officially Acknowledge their Involvement, Participation, and Commitment to the success of this event.
All participants shall Tweet about the event on a regular basis and cause information concerning the event to be posted throughout Social Media.
Our Marque Presenter shall also Send out Breaking News Updates as talent is added or otherwise attached to the Project.
THE MEDIA COVERAGE
THE MARKET DEMOGRAPHICSRadio market Rank: 26
Population Metro 12+: 1,997,700
Median Age: 30
Median Household Income: $54,750
Total Retail and Wholesale Sales: $47,297,326
Education, Some College or More: 17.3%
Top Employers: County of Riverside, 18,29; Stater Bros. 18,000; Arrowhead Regional Medical Center, Colton, 18,000; County of San Bernardino, 17,395
Ethnic composition Metro 12+: AA-9.6%, Latino-50.5% Caucasian-32%
THE RADIO PROMOTIONS OBJECTIVES
To gain exposure beyond the traditional time buy, generate excitement and create a buzz, deliver an exciting marketing campaign, incorporate live events, and maximize the customary radio advertising means:
● on air promotion;● club promotions / contests;● live DJ endorsements;● the Radio Station website;● Radio Station network of Street Teams● On Sale Objective;● Heighten interest and awareness in the greater San Bernardino, CA
market promoting the 5k Experience.
THE RADIO PROMOTIONS STRATEGYPlace Radio Buys and execute ”Win it before you can buy it” ticket giveaways on all targeted stations, in advance of on the announced sale date (07/15/2014).
● Create a sense of urgency to buy tickets early among targeted audiences via traditional and non-traditional marketing means with the intention of building strong pre-sale campaign and generate early sales.
● Employ publicity, Radio giveaways, Use of Syndicated Radio Shows and online marketing during Phase I marketing to elevate mainstream consumer and ticket buyer awareness in order to achieve initial sales.
● Utilize new media, radio promotion, street teams and radio advertising during Phase II marketing as a means of sustaining ticket sales beyond street date.
● Maximize early sales of 5k Experience tickets among target consumer by engaging the Audiences of Scheduled Entertainers via television, radio networks and their social media sites.
THE 2 PHASE MARKETING OVERVIEWMarketing Strategy - Phase I (On Sale Campaign)
Our Phase I marketing objectives include creating awareness of tickets on sale among our target market. To reach our goal of maximum awareness during Phase I, we will employ a mix of consumer marketing vehicles including a, local radio promotions, national and local PR campaign and a viral/grassroots online marketing campaign beginning July15, 2014
Consumer Marketing Elements (Phase I)● Radio Spots: 15 sec, 30 sec & 60 sec● AD Mats● HTML Ads for email Blasts● 30 second trailer (TV and Online use)● Press Release● Website / Facebook page / Instagram / Twitter● Teach-In Speakers, Performers, Bio, Pictures
Phase II marketing will include a more comprehensive leveraging of radio promotion and radio advertising in order to drive and sustain ticket sales beyond the initial on sale date. A more detailed outline of Phase II marketing components will be determined after the tickets go on sale.
(Details Below)
SPONSORSHIP
You are invited to become a sponsor of CanI?Liv’s Green Miles 5k Experience. This fun, informative, high profile, event promises to eclipse all others.
Sponsors shall receive VIP treatment at the Green Miles 5k Experience. Don’t miss the opportunity to showcase your brand and to be a part of this exciting and entertaining day of purposeful activities.
Your sponsorship, above the local level, will include listing as a sponsor of the event. Sponsors and their Brands will be prominently displayed, seen, viewed by tens of thousands of attendees and acknowledged by the Main Stage host and on the Jumbotron by the event facilitator.
The Deadline for Inclusion of your logo in all collateral materials is Friday, September 5, 2014
$100,000 TITLE SPONSORName included in the title of the Green Miles 5k Experience;Name and Logo included in TV Ads and Interior Signage;Onstage MC and Jumbotron Mentions;Company name mentioned on Television and in Radio Promos;Mention in all press releases as "The Title Sponsor”;Mentions throughout Social media (FB/Twitter);Company Logo on step & repeat;Company Logo on Banner signage at front entrance;Autographed Celebrity Participant Memorabilia;100 VIP passes to an exclusive The Green Miles 5k meet & greet;500 VIP passes to the The Green Miles 5k Experience;500 Tickets to the Main stage performance; Company Name and Logo on the Invitations;Logo on all collateral and printed promotional items;Sponsor logo/link on event website;Name and Logo featured on all e-blasts; andGift bag inclusion
$50,000 PREMIER SPONSORName listed as a Premier Sponsor of the Green Miles 5k Experience;Name and Logo included in TV Ads and Interior Signage;Onstage MC and Jumbotron Mentions;Company name mentioned on Television and in Radio Promos;Mention in all press releases as "A Premier Sponsor”;Mentions throughout Social media (FB/Twitter);Company Logo on step & repeat;Company Logo on Banner signage at front entrance;Autographed Celebrity Participant Memorabilia;50 VIP passes to an exclusive The Green Miles 5k meet & greet;250 VIP passes to the The Green Miles 5k Experience;250 Tickets to the Main stage performance; Company Name and Logo on the Invitations;Logo on all collateral and printed promotional items;Sponsor logo/link on event website;Name and Logo featured on all e-blasts; andGift bag inclusion
$25,000 FEATURED SPONSORSName listed as a Featured Sponsor of the Green Miles 5k Experience;Name and Logo included in TV Ads and Interior Signage;Jumbotron Onstage MC Mentions;Company name mentioned on Television and in Radio Promos;Mention in all press releases as "A Featured Sponsor”;Mentions throughout Social media (FB/Twitter);Company Logo on step & repeat;Company Logo on Banner signage at front entrance;Autographed Celebrity Participant Memorabilia;25 VIP passes to an exclusive The Green Miles 5k meet & greet;100 VIP passes to the The Green Miles 5k Experience;100 Tickets to the Main stage performance; Company Name and Logo on the Invitations;Logo on all collateral and printed promotional items;Sponsor logo/link on event website;Name and Logo featured on all e-blasts; andGift bag inclusion
$10,000 SPONSORS
Name listed as a Sponsor of the Green Miles 5k Experience;Name and Logo included on Interior Signage;Jumbotron Onstage MC Mentions;Mentions throughout Social media (FB/Twitter);Company Logo on step & repeat;Autographed Celebrity Participant Memorabilia;10 VIP passes to an exclusive The Green Miles 5k meet & greet;25 VIP passes to the The Green Miles 5k Experience;25 Tickets to the Main stage performance; Logo on all collateral and printed promotional items;Sponsor logo/link on event website;Name and Logo featured on all e-blasts; andGift bag inclusion
$2,500 LOCAL PARTNER
Name listed as a Local Partner of the Green Miles 5k Experience;Name and Logo included on Interior Signage;Jumbotron Onstage MC Mentions;Mentions throughout Social media (FB/Twitter);Company Logo on step & repeat;Autographed Celebrity Participant Memorabilia;4 VIP passes to an exclusive Green Miles meet & greet;10 VIP passes to the The Green Miles 5k Experience;10 Tickets to the Main stage performance; Logo on all collateral and printed promotional items;Sponsor logo/link on event website;Name and Logo featured on all e-blasts; andGift bag inclusion
$1,000 LOCAL SPONSOR
Name listed as a Local Sponsor of the Green Miles 5k Experience;Mentions throughout Social media (FB/Twitter);4 VIP passes to the The Green Miles 5k Experience;2 Tickets to the Main stage performance; Sponsor logo/link on event website; andPreferred Vendor Space.
CONTACT INFORMATIONThank You for taking the time to review our Green Miles 5k Experience Sponsorship Proposal. The members of The Green Miles Event Management Team will be happy to answer any questions you may have.
Jason Reed 702.672.7497 [email protected]
Aja Fonseca-Arnold 213.949.4397 [email protected]
Dock Walls 702.608.8725 [email protected]
Stacy Lyles 310.901.0166 [email protected]
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