GREEN MARKETING Presented By M.Shunmuga Priya Dept.,of Management Studies JAMCET
GREEN MARKETING
Presented ByM.Shunmuga PriyaDept.,of Management StudiesJAMCET
Presentation Overview
• Introduction• Aspects • Recent trends• In India• Examples• Findings• Solutions• Conclusion
Introduction
• Definition-Marketing products- based on environmental factors or
awareness.-methods of processing, packaging and distribution.
• Reason- Getting a first-mover advantage- Develop a competitive edge- Creating a brand-image as an environment conscious body
Aspects
• Operational sustainability• Green products• Sustainable marketing• Environmental causesTargeting green customers• Eco marketing• Genuine and verifiable• Educate your consumers• Federal Trade Commission (FTC)
Recent Trends
• Green Goes Mobile• Social Media for Cause• Green Products Compete• Crowd Funding for Cause• Local Movements Gain Traction
In India
• State Bank of India: Green IT@SBI• Lead Free Paints from Kansai
Nerolac• Indian Oil's Green Agenda• Wipro Green IT• Going Green: Tata's new mantra
Examples
• Johnson & Johnson Launches Tumblr Recycling Campaign
• Coke Defends Plant Bottle Green Claims
• Phillips's "Marathon" CFL light bulb• Car sharing services• Electronics sector
Findings
• Green products are everywhere• Green can be associated with lower quality• Green isn’t enough of a motivating factor in
itself• Green can seem fishy to consumers on the
lookout for “greenwashing”• Green is easy to overstate
Solutions
• Great Product• Brand recognition• High quality• Be the best• Positively impact their life
Conclusion
• Financial gain and economic profit • Steps taken for sustainability• Realize Green marketing• Marketers responsibility • Compared to non-green ones.