Green Marketing

Honda Motor Co. Ltd

Project on

KHAN ABDUL JABBAR 30KHAN TANVEER 31SHAH JAYMIN 52

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MANAGEMENT

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PRESENTED BY

COMPANY’S PROFILESWOT ANALYSISGREEN MARKETINGVALUE ADDED TO THE CUSTOMER

INDEX

Soichiro Honda and Takeo Fujisawa were the

founder of HONDA MOTOR LTD Established in 24 September 1948 Automotive -engines

INTRODUCTION

134 production facilities in 28 countries, 31 R&D centers in 15 countries.

In fiscal 2007, Company sold 10.4 million units of

motorcycles, 3.7 million units of automobiles, 6.4 million units of power products.

INTRODUCTION

MotorcyclesScootersATVsElectrical GeneratorsWater pumpsLawn and Garden EquipmentsTillers AutomobilesOutboard motorsRoboticsJetsJet Engines

Widen your horizon

Strengths

Fuel efficient

High research and development R&D

Best market share leadership

Strong and powerful brand equity

Different and unique products

Revolutionary engine technology

Comfortable

SWOT

BEST ENGINE – HYBRIDKnows Indian market in a better way

compare to other new brands like Volkswagen, Nissan.

SWOT

Weaknesses

Cost structure high. Lack competitive price. Honda’s quality and price are restricting to

rural areas(TATA MOTORS & MARUTI) Honda requires privileged purchase deposit focus more on international deposits inoffensive in terms of style and design

SWOT

Opportunities

to use its R&D in producing cars Emerging market (in terms of environment) is one of the

best opportunity for this company(HYBRID-IVTEC) 9 cars per 1000 in India against 900 per 1000 in U.S Various models are there which caters the lower segment Fuel efficiency Alliances are the best opportunities for Honda Company Honda can increase its production by focusing on sales

and research They can gain more popularity by doing better research

and development

SWOT

Threats

New players ( VOLKSWAGEN , NISSAN)can eat the pie hold by Honda Siels Cars India Ltd

Hyundai penetrates in the rural market by launching SANTRO at competitive price & also effeicient in terms of fuel.

It has changed the perception of American (Volvo, Chrysler), European( Volkswagen) & Japanese ( Nissan) car makers.

Shift in Shareholder’s.All the external changes

SWOT

Another threat is the lower cost competitors Price war is also threat Oil prices are contributing a lot towards the loss Second movers Substitute products Hyundai, “Lack of parking lots are affecting

Hyundai’s growing sales”.

SWOT

GREEN MARKETING

1990 – US2000- Honda Civic2005- Toyota PriusThey have been leaders in this arena for a

while, not just recent years.Award for America's Greenest Automaker in

2007 Best in engines – whether automobiles, jets,

motor and many more.

GREEN MARKETING

Honda Civic GX

Honda Civic GX is the “Greenest" and “Meanest" vehicle in 2005 [ACEEE]

The exhaust from the Honda Civic GX is often cleaner than the outside air you are breathing.

One cup of gasoline spilt is more polluting to our environment than the exhaust from driving a Honda Civic GX 100,000 miles

Honda Civic GX

Tailpipe emissions, fuel consumption, and use of a major advanced power plant technology (beyond engine componentry), aimed specifically at increasing the vehicle’s environmental responsibility, were all taken into consideration.

"Honda FCX Clarity" Declared 2009 World Green Car

This was the second World Green Car win for Honda who previously won for the Honda Civic Hybrid in 2006

Winner of 2010

Honda Plants Green Marketing Campaign

Awards2006Best Indian Company (unlisted) by Business Standard GroupManufacturer of the Year by NDTV Profit-Car IndiaManufacturer of the Year by CNBC-TV 18 Autocar IndiaNo 1 Mid Size Car (Honda City); No 1 Entry Luxury Car

(Honda Accord) and No 1 Premium SUV (Honda CR-V) by TNS

Best Mid-size Car in Initial Quality (Honda City) and Most Appealing Mid-size car (Honda City) by JD Power

2005CNBC Autocar CAR of the year 2004 - Honda City ICICI Overdrive SUV of the Year 2004 - Honda CR-V ICICI Overdrive Car of the Year 2004 - Honda CityBusiness Standard Motoring Car of the Year 2004 - Honda

City

Advance technology , eco friendly cars.Careful and precise in advertisementsGood Display for impulse buyerPrint media- national magazines and

newspapers.Surprise elements during the launch of every

model.

Honda Siel ties up with Bank of Baroda

[Offer car loans at very competitive rate of 10.5-11 per cent]

VALUE TO THE CUSTOMER

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Services

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