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Sponsorship Opportunities
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SUNDAY 12 OCTOBER 2014
CARINDALE RECREATION RESERVECADOGAN & BEDIVERE STREET, CARINDALE 9am2pmThe Green Heart Fair is Brisbaneslargest free community event, promoting innovative
green living in a free, fun, family-friendly environment. Two Green Heart Fairs are held
each year to educate and engage Brisbane residents on leading a more sustainable lifestyle
through smarter energy use, rethinking waste, being water smart, cleaner transport
alternatives, helping to protect Brisbanesnative plants and animals and encouraging
sustainable food choices. This growing community event is organised by CitySmart on
behalf of Brisbane City Council and Lord Mayor Graham Quirk, in line with the Lord Mayor's
vision of creating a clean, green city.
Sunday 12 October 2014, Carindale Recreation Reserve, Carindale
Sunday 31 May 2015 at 7thBrigade Park, Chermside
Join us for both and receive a discount!
WHO COMES ALONG?Each Green Heart Fair attracts between 12,000 - 20,000 Brisbane residents:
Families with children, couples and single person households
Home-owners, mortgage holders and renters
They live in houses, townhouses and apartments
Catchment extends across the wide Brisbane community, attracting visitors
from far beyond the immediate neighbouring suburbs
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EXCITING & ENGAGING PROGAM
We make sure there is something for everyone to appeal to and
attract the broad spectrum of the local community
Sustainability exhibitors, community groups and Gourmet food vendors
a large Brisbane City Council display featuring green living programs and initiatives
Family fun bike ride to the event with a free breakfast for all riders
3000 free native plants to give away
Sustainable cooking demonstrations with celebrity chefs
Informative interactive discussions with gardening gurus including Annette McFarlane and local experts
All day entertainment and live music on the main stage by Peppa Pig and George and local Brisbane bands
All day kids hub featuring dirtgirlworldactivity centre, planting herbs and veggies with live appearances,
rock climbing, face painting, Australian wildlife, eco-entertainment, obstacle course, drumming and
musical instrument groups, reverse garbage workshops
Local TV personalities
Healthy, active, kids sports area with: Queensland Reds Rookies2Reds
Brisbane Roar soccer rapid field with a visit from Roary the team mascot
Brisbane Paralympic Football program
Little Kickers - soccer and rugby drills for kids under 5
Peter Hackworth produce and craft markets
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WHY SPONSOR?
The Green Heart Fair is Brisbane's premier sustainability event reaching an
audience of over 15,000 people on the day, and more in the pre and post eventmarketing and coverage.
As a sponsor of the Green Heart Fair, you'll have the unique opportunity to:
Be an exclusive sponsor of a specific area within the event
Engage with Brisbane's local community
Showcase your products and services to a captive audience of more than 10,000+ people
Expand your customer database
Align your business with Brisbane City Council
Enhance your sustainability credentials through partnering with Brisbane's sustainability event
Generate brand awareness through inclusion in all event marketing
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SPONSORSHIP OPPORTUNITIES
Sponsor the Green Heart Fair and strengthen your brand and align withBrisbane's largest free community sustainability event.
The Green Heart Fair is a Council event, however we give each sponsor exclusivity and ownership of their area. There
are five main areas we have highlighted however we are open to new ideas that will work with your business objectives.
CHANNEL 7 MAIN STAGE (not available October)
WESTPAC GROW. EAT. LIVE. STAGE (not available October)
- Package for two Fairs - $11,000 (+GST)
- Package for one Fair $6,000 (+GST)
KIDS' HUB
- Package for two Fairs - $11,000 (+GST)
- Package for one Fair $6,000 (+GST)
HEALTHY AND ACTIVE SPORTS ZONEincludes bike ride
- Package for two Fairs - $5,000 (+GST)
- Package for one Fair $3,000 (+GST)
SUPPORTER SPONSORS**NEW**
- Package for two Fairs - $3,500 (+GST)
- Package for one Fair - $2,000 (+GST)
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SPONSOR BENEFITS - MAJOR
Through our marketing and PR efforts we generate over $250k in value
showcasing our sponsors and some exhibitors and their exciting new products.
As a Major sponsor your logo would be included on all our marketing material including;
80,000 A5 flyers letterboxed delivered to local area and handed out at Westfield shopping centre
promotions on busy Saturday mornings
A2 posters to local cafs, restaurants, shopping centres, convenient stores, libraries and schools
TVC community service announcement produced by our media partners Channel 7 and 4BC
Online advertising and news articles with our sponsor BrisbaneTimes.com.au
Quest newspaper advertising
Large onsite banners and large directional signage
Green Heart Fair also promoted through;
Radio announcements
Local newspaper PR coverage including Courier-Mail,Sunday Mail and Quest Newspapers
Online, digital and social media marketing
Extensive online promotion and on Council website
Included in Lord Mayors newsletter Living in Brisbane
that is letterboxed delivered to all Brisbane residents,
school and community newsletters to all schools
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GROW.EAT.LIVE. STAGE
One of the most popular activities at the Green Heart Fair happen in the GROW.EAT.LIVE marquee with cookingdemonstrations and interactive discussions with local experts on a range of topics that can include local community
services, gardening, livestock, recycling etc. The marquee is an open and easily accessible 10x10 metre marquee with a
stage, Bosch and Siemens cooking station and lots of opportunities to make the area fun and engaging.
Additional Major sponsor benefits
exclusive naming rights of the GROW.EAT.LIVE marquee
the large marquee will include a stage and can incorporate further branding with banners, giveaways, competitions, offer product
samples and games
banks can supply mobile ATMs
introduction and photo opportunities with the Lord Mayor and other local Councillors on the day
company executive can assist in the cooking demonstrations throughout the day
interview with MC on the main stage
live read acknowledgements throughout the day on the main stage and throughout the Fair by MCs and spruiker
opportunity to provide a branded prize donation that will be advertised on the combined Fair competition form and promoted on
stage throughout the day. Names (first name, surname, email address and postcode) of entries will be supplied within one week
after the Fair
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KIDS HUB
The Kids' Hub is a fun and interactive space offering a range of kids activities that teach children about sustainability
and the environment in an entertaining way. This area is busy ALL day.
Additional Major sponsor benefits include
6mx6m exhibitor marquee including signage or have a branded marquee
exclusive naming rights of the KIDS HUB and can incorporate further branding with banners, giveaways, competitions, offer
product samples and games
introduction and photo opportunities with the Lord Mayor and other local Councillors on the day
interview with MC on the main stage
live read acknowledgements throughout the day on the main stage and throughout the Fair by Lord Mayor, MCs and spruiker
opportunity to provide a branded prize donation that will be advertised on the combined Fair competition form and promoted on
stage throughout the day.
At the last Fair the Kids' Hub we offered FREE activities including
Native wildlife shows
Garden Art workshops
Marine animal displays
Rock climbing wall
Face painting
Jumping castle and obstacle course
Giant Slide
Interactive art installations
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HEALTHY & ACTIVE SPORTS ZONE
The day begins with an organised bike ride around the Green Heart Fair bike paths, where cyclists would then bewelcomed back at the event with a free breakfast. For the remainder of the day, the Sports Zone would be a fun and
interactive area where residents can receive expert advice from representatives about bike paths, safe cycling, bike
maintenance and all sporting equipment.
Additional Major sponsor benefits
manage cycle event registrations with a target of at least 150 registrations with promotion of the cycle event and Green Heart Fair
through stores across Brisbane exclusive naming rights of the Healthy and Active Sports Zone
6m x 6m marquee that can incorporate further branding with banners, giveaways, competitions, offer product samples and games
tables, chairs and shade umbrellas around the marquee
bike racks for parking of up to 150 bikes
opportunity to be positioned in a high traffic area near Rookies2Reds and Roar Rapid Fire field workshops
introduction and photo opportunities with the Lord Mayor and other local Councillors on the day
interview with MC on the main stage
live read acknowledgements throughout the day on the main stage and throughout the Fair by Lord Mayor, MCs and spruiker
provide a branded prize donation to the value of $2000 that will be advertised on the combined Fair competition form and
promoted prior to the Fair as an incentive to sign up for the bike ride and announced on stage throughout the day. Names (first
name, surname, email address and postcode) of entries will be supplied within one week after the Fair
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SUPPORTER SPONSORS
Due to popular demand we have made available a limited number of SupporterSponsor Packages. Supporter Sponsors will benefit from great pre-event
promotions as well as awesome opportunities to engage the community,
showcase your brand or even promote specific products, services or specials on
the day.
Package inclusions:
6m x 3m marquee valued at $550 (including signage, table and chairs)
Your logo on 300 A2 posters distributed in public spaces, libraries, cafes and other
high-traffic areas throughout Brisbane
Your logo on onsite signage
Your logo on the Green Heart Fair website
Exclusive sponsor promotions on official CitySmart social media channels (Facebook,
Twitter, LinkedIn)
Green Heart Fair Supporter artwork to use on your own marketing
Acknowledgement throughout the day, including live announcements on the Main
Stage by Lord Mayor and MCs
SUPPORTER SPONSOR OPTIONS
- Package for two Fairs - $3,320 (+GST)
- Package for one Fair - $2,000 (+GST)
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BROAD MEDIA COVERAGE
11www.citysmart.com.au/greenheartfair facebook.com/greenheartfair twitter.com/citysmart
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STRICT SUSTAINABILITY GUIDELINES
Green Heart Fair is a low impact event. We aim to minimise the environmental footprint of each and every event and we ask that yourespect and adopt our aims and values. We also actively measure our sustainability achievements including reductions in waste, water
and energy consumptionthrough the Sustainable Events Management System. Due to the ethos of the Fair, priority will be given to the
participants who best represent these environmental values and aspirations. CitySmart reserves the right to select participants
accordingly.
We require all vendors and stallholders to take steps to reduce the environmental impact of their attendance at the Green Heart Fair
and to adopt sound packaging and waste minimisation policies, as detailed below:
DO NOT bring the following items to the fair:
plastic bags
plastic plates, straws, knives, forks and spoons
polystyrene cups, plates
balloons
We request:
Rapidly biodegradable or recyclable materials for such items as cups, mugs, plates, cutlery, bags, etc.
No plastic wrapping on products wherever possible
Waste minimisation and appropriate management of any unavoidable waste during and after the event, including keeping your
area tidy and free of litter.
Please note: penalties will apply to vendors who do not comply with the above sustainability guidelines. Please contact us for advice if
you are unsure.
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WE LOOK FORWARD TO SEEING YOU!
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SECURE YOUR SPONSORSHIP NOW
CALL Lori Hogan at CitySmart to secure your Green Heart Fair Sponsorpackage today; or if youve got an idea for a tailored package well be
happy to talk to you about that too.
phone: 0488 771 344 or 07 3007 7011
email: [email protected]
Pictures, highlights and video of the Green Heart Fair
www.citysmart.com.au/greenheartfair
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