Green Government Lo Res - Dec 2009

8/14/2019 Green Government Lo Res - Dec 2009

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For the past 4 years, Ive been fortunate

to have the opportunity to work with

many of the top Federal Government

IT Leaders through the production of

our monthly Federal Executive

Forum Programs on Federal News Radio 1500 AM and

www.federalnewsradio.com.

During this time, Ive heard government leaders tell many

great stories about the progress of our nations critical mission

programs. Ive listened to industry thought leaders describe the

best practices they are using to help government achieve their

missions.

At the core of these activities is the goal of to support,

protect and service the men and women who work On The

Frontlineswhether it is overseas, on the border or in the

heartland.

My partners, Jim Flyzik, The Flyzik Group and Jeff Erlichman,

Public Sector Communications and I recognize the dedication

of our government leaders exhibit daily as they combat

terrorism, provide better health care, modernize government

infrastructure, secure computing and Green our government.

We want to tell you some of these positive stories.

The Greening of Government is the rst in a series of

On The Frontlinesdigital reports. Each report describes

people and programs advancing innovation and best practices

in major federal major initiatives such as the Greening of

Government. Upcoming reports will target Cloud Computing

and Cybersecurity.

Each On The Frontlinesdigital report is produced using

Turn Page Technology allowing you to read and turn the

pages electronically on your computer just as you would with a

print publication.

Additionally, embedded links give you direct access towebsites and white papers; you can watch video clips; and of

course, you can download and/or print a PDF version.

We hope you nd the report useful and share it with your

colleagues. Thank You.

Tom Trezza Jr.

Trezza Media Group

[email protected]

From the expanses of Yellowstone

National Park to the urban

neighborhoods of Washington DC, the

Greening of Government movement is

alive, well and growing daily.

At one of the countrys national treasures, National Park

ofcials have set out lofty goals as part of their Yellowstone

Environmental Stewardship (YES!) Initiative.

At the same time, at the historic site of St. Elizabeths Hospital

in Washington DC, DHS and GSA are working together to create

the new Green DHS Headquarters. Both of these programs

reect the governments commitment to Greening because its

the right wayin fact the only wayto do business that ensures

sustainability.

So, get ready. If you havent already been, then you are now

being recruited to be On The Frontlinesof the Greening of

Government movement.

Greening of Government programs, products, certications

and policies are focused on sustainability. Sustainability is a

new way of thinking about an age-old concern: ensuring that our

children and grandchildren inherit a tomorrow that is at least as

good as today, preferably better. We want to make sure that the

way we live our lives is sustainablethat it can continue and keep

improving for a long, long time, writes EPA on its website.

That was the overarching message I heard from every

person in the public and private sector I spoke with as I was

doing research for this report. There are a lot of great efforts

underway right now. This report describes some of Greening

programs underway at agencies such as the National Park

Service, the Department of Homeland Security and GSA.

We hope you nd this report helpful. And of course, we

welcome your comments, commentary and your stories about

The Greening of Government.

Jeff Erlichman

Public Sector Communications

[email protected]

Welcome To

On the Frontlines:The Greening of Government

The Greening of Government3


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InsideThe Greening of Government6 A Sustainable StrategyExecutive Order 13514 sets the goals. Leaders from EPA, DOE,

GSA and DHS talk about what they are doing.

10 Embrace TeleworkTelework today! Reduce your agencys carbon footprint.

Visit www.telework.gov to start now!

12 Buying Green Saves GreenThe emphasis on buying Green products for government use

and plus buying from suppliers who are Green themselves is only

going to grow.

14 Your Green AdvantageGSAs Emile Monette tells you how to use GSA Advantage to your

(green) advantage.

16 Who Certifes The Certifers?Who ensures that if a company says their product is Green,

it truly is?

18 Greening Where It Is Green: Yellowstone National ParkWith the Yellowstone Environmental Stewardship or YES!

Initiative, the Park is demonstrating that the worlds rst

national park is also a world leader in its sustainability programs.

22 Greening Where It Is Urban: DHS In DCAt St. Elizabeths in Washington DC, the site of the new DHS

headquarters campus, DHS is proving homeland security can be

Green, historic and secure.

Where New Construction and Historic

Rehabilitation Meet 24The St. Elizabeths DHS headquarters is the largest project

that GSA has ever undertaken says GSAs Bart Bush.

26 Resource CenterLearn more about the Greening of Government through links to

Videos, Websites and White Papers

28 Follow My Example

Many in Industry are Greening themselves because it is not onlygood for the environment, its good for business.

30 Greening Via VirtualizationGo Green, boost performance and spend less in the process with

virtualization technologies.

32 ViewpointJim FlyzikWhen you think about itit really is a no-brainer since there

really are very little downsides to the so called Green initiatives.

Why Is He So Happy? See page 18

DHS Goes Green! See page 22

Yellowstone Gallery. See page 21.

2nd in a series Fall 2009


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US Coast Guard Headquarters Aerial Perspective, October 6, 2009;View complete documents at www.stelizabethswestcampus.com

6The Greening of Government

By Jeff Erlichman, Public Sector Communications

ASustainableStrategyWhite House Executive Order 13514establishes an integrated strategytowards Federal sustainability andmakes reduction of greenhouse gas

emissions a priority for agencies.


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We all know intuitively that Green is good for the

environment. Green is good for your health. Green

is good for your budget. Green reduces your carbon

footprint. Green saves you money.

Most important: Being Green ensures sustainabilityfullling

our needs now while making sure future generations are able to

meet their own needs.

Currently, the government occupies nearly 500,000

buildings, operates more than 600,000 vehicles, employs more

than 1.8 million civilians, and purchases more than $500 billion

per year in goods and services. With that kind of physical, human

and nancial impact, when government goes Green, the entire

nation will follow.The Obama Administration took another huge step towards

Greening government with its October 5, 2009 Executive

Order 13514: Federal Leadership In Environmental, Energy and

Economic Performance.

The order says: to establish an integrated strategy towards

sustainability in the Federal Government and to make reduction

of greenhouse gas emissions a priority for Federal agencies, the

Federal Government must lead by example.

Developed by the Council on Environmental Quality (CEQ),

the Ofce of Management and Budget (OMB) and the Ofce of

the Federal Environmental Executive (OFEE), with input from theFederal agencies, the new Executive Order requires agencies to

measure, manage, and reduce greenhouse gas emissions toward

agency-dened targets.

It describes a process by which agency goals will be set and

reported to the President by the Chair of CEQ. The Executive

Order also requires agencies to meet a number of energy, water,

and waste reduction targets, including:

30% reduction in vehicle eet petroleum use by 2020;

26% improvement in water efciency by 2020;

50% recycling and waste diversion by 2015;

95% of all applicable contracts will meet sustainability

requirements;

Leading By ExampleSenior executives from EPA, Energy, GSA and DHS presented

their agencys green programs, priorities and opportunities

during recent Federal Executive Forum panels on the The

Greening of Government.

Ed OHare

Assistant Commissioner

Integrated Technology Service, Federal Acquisition Service

GSA

There are

tremendous

opportunities

for energy

efciency. Just

take one small

component,

desktop

computers.

There are 100

million ofce

computers in

the United States. Of those 100 million 60% are not turned

off at night. They waste half of the energy they consume; 30

to 40% have no power management on the monitor; 90%

have no power management on the PC itself. Just buying

the products and services we provide is just going to afford

tremendous Greening opportunities

Vaughn Noga

Acting Chief Technology Ofcer and Director of

the Ofce of Technology Operations and Planning

EPA

One thing we are

looking at right

now is leveraging

technologies to

reduce the trafc

associated with

conferences and

meetings and

such. We are inthe early stages

of evaluating

infrastructure and

looking at what is available and what is possible and what the

future is like for web and video conferencing...

wat ch v i d eo

wat ch v i d eo


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Jake Wooley

Deputy

Director

Department of

Energy

Under the

sponsorship

of our DOE

federal energy

management

program

ofce, the DOE

data center working group has an initiative to baseline all

data centers within DOE and that includes all those that are

federally owned and operated and contractor owned and

operated and determine where some of the efciencies can

be gained using some of the business practices that have

been developed

Donald BathurstChief

Administrative

Ofcer

Department

of Homeland

Security

In addition to

our data center

consolidation

efforts, we are

also looking

to bring better renewable and distributed generation typetechnologies to our buildings...(and)looking to build a better

renewable energy base for our buildings

Kevin Kampschroer

Acting Director

Ofce of Federal High-Performance Green Buildings

Public Buildings Service

GSA

First of all, no

question that

our top priority

is reducingenergy

consumption

the second

thing is really

looking at the

measurement

systems that we

are using. We

dont really have

a system of measurement that gets at the holistic function of

the building; the building only exists as a tool to do something

else, so you can save energy in a building, but if you dont use

a building at all you save 100%...

Implementation of the 2030 net-zero-energy building

requirement; Implementation of the storm water provisions of the Energy

Independence and Security Act of 2007, section 438; and

Development of guidance for sustainable Federal building

locations in alignment with the Livability Principles put forward

by HUD, Transportation and EPA.

Implementation of the Executive Order will focus on

integrating achievement of sustainability goals with agency

mission and strategic planning to optimize performance and

minimize implementation costs.

It directs each agency to develop and carry out an integrated

Strategic Sustainability Performance Plan that prioritizes the

agencys actions toward the goals of the Executive Order based

on lifecycle return on investments. Implementation will be

managed through the OFEE, working in close partnership with

OMB, CEQ and the agencies.

Government is mobilizing all its resources and nally has the

will to lead by example.

Leaders are counting on education, communication,

cooperation, technology and partnerships to be the clean fuels

powering the Greening of Government.

The nal additiveand the most important ingredient for

successis you being involvedon the frontlinesnow! n

Source: Executive Order 13514, October 5, 2009.

wat ch v i d eo

wat ch v i d eo

wat ch v i d eo

Leaders are counting oneducation, communication,cooperation, technology andpartnerships to be the cleanfuels powering the Greeningof Government.


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78Executive Branch agencies submitted data for OPMs

2009 Telework status report to Congress.

The report said trends have remained relatively

stable over time, with incremental increases and occasional

decreases showing overall slow but steady growth.

For 2008, agencies reported that:

102,900 employees were teleworking

64% of these employees were teleworking relatively frequently

(either 1-2 days a week, or 3 or more days per week)

Almost half of the agencies had not fully integrated telework

into their Continuity of Operations (COOP) planning

Ofce coverage and management resistance were considered

the largest barriers to implementation

In terms of sustainability, those

numbers have to rise dramatically

for us to ensure we are preserving

the environment for future

generations. So, if your agency

has not embraced telework, the

question becomes: How much

more do proof do you need?

Proo: Telework Saves Energy

There are many statistics proving

how telework saves, but heres one

more.

In August, when the air

conditioning and energy

consumption is usually the largest,

Citrix, HP, Microsoft, Intel got

together as corporate sponsors

for Power Down IT Day.The day was organized as an awareness campaign of how

much energy can be saved if we just turn off our computers,

monitors and printers when we leave the ofce.

They determined that doing that would save 13 kilowatt

hours for those government workers who go home at 5 oclock

and come back at 9 oclock the next morning. 5,600 staffers

participated. It resulted in a savings of 72,800 kilowatt hours.

Thats $73,000 in savings. You multiply that across a working

year, thats over $2.6 million that we save in energy costs. And

thats only 5,600 employees.

Imagine the savings if these staffers teleworked and their

computers werent turned on at all!

Objection Overruled: Productivity Suers

One primary objection often cited by management is that

productivity suffers.

But youll never know until you really, really try. For example,

at DHS, Chief Administrative Ofcer Donald Bathurst told the

Federal Executive Forum audience that DHS has been working to

get on the telework bandwagon.

You may have heard our Undersecretary for Management

has declared that this week (September 28, 2009) at all

components anyone who can telework must telework or

should telework one day this week. In fact my entire ofce,

except about 3 or 4% that needed to be on the grounds,

ground, will be out on Friday. So again getting cars off the

road and testing our networks

and our productivity and our

ability to work in a distributed

fashion.

Houston Taylor, GSAs Deputy

Assistant Commissioner for

Acquisition Management, put it

this way in a recent interview.We are committed to

reducing our carbon footprint,

not just with goods and services,

but even down to the behavior

within the workforce, such as

how we embrace the concept of

telework. When you talk about

Greening the government, its

just not goods and services;

its the behavior inside the

organization and outside.So, its one thing to say an agency supports telework, its

something else to actually execute it. So, what does that have

to do with Greening? If you are driving your car less and you

multiply that by the people in the workforce that telework, then

youve just reduced the carbon footprint.

Telework is a part of the solution. You reduce the emissions

gases; you reduce the overall congestion; and you reduce the

time it takes the rest of those that need to be on the road to

get to work, so theres a huge ancillary Greening benet from

telework projects.

What are you waiting for? Be part of the solution. Go to

www.telework.gov now! n Jeff Erlichman

Embrace Telework

Telework today! Reduce your agencys carbon footprint.Visit www.telework.gov to start now!

Telework not only lowersthe governments carbonfootprint and energy use, it isan essential element of youragencys COOP strategy.


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www.GreenGovernment.us.com


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Growing Emphasis

The emphasis on buying Green products for government and

buying from suppliers who are Green themselves is only going

to grow.

The Energy Policy Act of 2005 and Presidential Executive

Order 13423 (January 24, 2007)

require federal agencies purchase

products that meet Energy Star and

other environmentally responsible

standards. Now there is the

Obama Executive Order 13514 on

Sustainability to follow.

Beginning in FY2011 each

agency will produce a Strategic

Sustainability Performance Plan that

will prioritize agency actions based

on lifecycle return on investment.

Both the Plan and annual update

need OMB approval. Adhering to the

Plan changes the criteria program

staff and their contractor partners

use to choose product solutions.

It will also put new pressures

on Contracting Ofcers to

follow regulations that take into

consideration environmental

measures as well as economic

and social benets and costs in

evaluating projects.

Educating Contracting Proessionals

On the frontlines of Green procurement programs at GSA is

Deputy Assistant Commissioner for Acquisition Management,

Houston Taylor.

Weve got a work force in the federal contracting

community that we ask to do an awful lot, Taylor said in a

recent interview. We ask them to understand all the rules and

regulations of the Federal Acquisition Regulations and now we

are really pushing them with Green.

Taylor stressed its going to take a concerted effort to

teach Green purchasing skills because everyone has tochange their behavior.

It changes behavior of contracting ofcers and changes

behavior of industry; it changes how GSA offers our goods and

services. And so to that point, we need to get out to industry, to

the contracting ofcers, to the federal agencies and show them

how to do it.

So, what does Green mean to a

contracting ofcer thats putting

out a request for quote? How do

you take a statement like Green

your procurement and create

performance measurements and

issue an RFQ that embraces Green?

When you break that down

even further, now we are trying to

reduce our energy consumption 3%

annually through 2015 or 30% by

the end of 2015, explained Taylor.

COs are just starting to gure out

what goods and services Industry

has to offer. Its an ongoing learning

process for both government and

Industry. When you dont know all

the answers, desired outcomes are

always moving targets.

Executing A Green Procurement

Right now our contracting ofcers

need to understand better how

to effectively execute a Green

procurement, said Taylor.It comes back to the fundamental concept of evaluating

the necessary consistency between their RFQ and whats in the

technical evaluation that results in an award that is the best

value to the governmentand is in fact Green. We are learning.

Agencies and program ofcers are learning as well.

Attention Government Credit Card Holders

Every day, buyers with a government credit card buy items up

to $3000 with no competition needed. We call it nickels and

dimes, but thats billions of dollars, explained Taylor.

Through education, Taylor wants to change behavior at thegrass roots level. Thats where you have to get too. Its one


Buying Green Saves Green

The emphasis on buying Green products forgovernment useplus buying from suppliers whoare Green themselves is only going to grow.

The challenge is to educatethe credit card holder tothink Green consciously

before buying a $50item or that $200 item.While thats nickels anddimes from a governmentperspective, there are a lotof buyers who can make ahuge difference by Greeningtheir buying habits.


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thing to say you recycle at home; but thats not Green. Its a step

but thats not Green. If we are truly going to embrace this and

have a passion, the rst thing lets talk about us as stewards and

tax payers. How do we get out and change that behavior?

The challenge is to educate the credit card holder to think

Green consciously before buying a $50 item or that $200

item. While thats nickels and

dimes from a governmentperspective, there are a lot of

buyers who can make a huge

difference by Greening their

buying habits.

Lets change that

behavior. Lets track that.

Lets educate. It needs to

be a normal behavior to buy

environmentally safe goods

or services when I am making

the purchase, added Taylor.Yes it is only $100, but lets

buy it the right way. And I

think thats a fundamental

grass roots thing and I think

until we get to that level we

are not going to be totally

successful.

Strategic View

Taylor said from a strategic

view the key elements of the

Greening of government are

partnerships, relationships

and communications.

The Federal Acquisition

Service (FAS) has over

the last year established

partnerships with strategic

agencies such as the Ofce

of Environmental Executives,

EPA, DOE and OMB, making

sure they understand from

a policy view and from a

customer view what goods and services we offer.

Taylor described how the GSA FAS has immersed itself into

a working group with the Ofce of the Federal Environmental

Executives (OFEE) to share what GSA can deliver across the

board.

Further, GSA is moving ahead on a comprehensive energy

support program offering

everything from baseliningenergy usage in a facility all

the way through providing

the products and services

needed to reduce an agencys

carbon footprint.

Stay tuned for these new

programs. Right now you can

visit www.gsa.gov/green to

nd all current GSA Go Green

Environmental Initiatives.

Works In Progress

In addition, Taylor said

a work in progress is an

environmental management

system which would offer one

portal, one stop shopping

where agencies, where the

contracting specialists can go

to get the information they

need.

If you are looking for

something under PBS you

could probably nd everything

thats functionally under the

PBS; Fleet has their piece;

FAS has their piece. Thats

part of them maintaining their

business lines, but acquisition

management role is to bridge

all that and bring it in to one

common portal. And we are

building that right now as we

speak. n Jeff Erlichman


Green Education

GSAs Houston Taylor had talked about the importance

of educating the Contracting Ofcer community.

We are in the process of rolling out formal training;

providing a one day training course on Green. Weve

actually done it and its in a pilot phase right now in the

FAS, Treasury and VA.

Taylor said the course covers how to put performance

measures in your SOW that are quantiable in terms of

quality, quantity, timeliness, whatever the measure is.We have some examples and templates, so its heavy on

facts and it is light on uff. I say its in the development

phase because quite frankly weve gotten feedback on

the course on things we need to do better, and we are

working that.

Taylor hopes to have a formal course formal course

that will be available to federal agencies across the

spectrum in the very near future.

wat ch v i d eo

GSAs Ed OHare on Buying Green


14/34


GSAAdvantage (www.gsa.gov/advantage)

is a powerful tool people can use

for research and nd sources for

environmentally friendly or compliant items available on GSA

contracting vehicles. It is a platform for federal agencies to build

a relationship directly with rms already pre-qualied with GSAcontracts.

On the frontlines of GSAs Green government efforts is

Emile Monette. He is the director of Program Analysis for GSA

Advantage. He rst came to the GSA Advantage program ofce

in 2004 after working as an Air Force Contracting Ofcer. In 2005

he went on detail to OFPP; then he worked for Representative

Tom Davis for two years, followed by a short stint this year at the

Executive Ofce of the President.

He recently re-joined GSA. Recently we talked about GSA

Advantage and how it is helping government make better Green

buying decisions.

JE:: Describe the GSA Advantage Environmental Aisle?

EM::What weve done within GSA Advantage is set up this sub

web page thats called the Environmental Aisle. If you go on to

the front page of GSA Advantage on the left hand side theres a

link that says Go Environmental or Go Green and that link will

pop you right into the Environmental Aisle.

It is basically a web page within GSA Advantage that buyerscan select which environmental attributes they are looking for

a given product. Its a very simple interface for the user to gain

access to products that are either ENERGY STAR or EPEAT or

FEMP or the various other designations that we have there.

JE:: Can you describe the navigation?

EM::There are little radio boxes there and they check next

to ENERGY STAR, so if you are looking for ENERGY STAR

appliances for example, type appliances in the search box and

check the little ENERGY STAR box and hit the search button

and it would pull up a list of all the ENERGY STAR compliant

appliances that are on the schedule.

This is a simple tool. As a former contracting ofcer I know

that you are buried in workthere is a thousand things you have

to do and boxes you have to check and somebody comes along

and says, make sure you check the green procurement box, its

just another headache.

But its something that will make a signicant and real impact,

on not just on how we live but on how generations to come will

live and its a simple tool that weve put together. You go in; put

your search criteria in; click a couple of boxes and you get a list ofproducts that meet your environmental criteria.

JE:: But if somebody were coming to GSA Advantage, they could

bypass this page, couldnt they?

EM::Thats correct. But say someone was buying some sort

of appliance and went to purchase that piece of equipment

when the customer goes to their shopping cart to check out,

if the item has ENERGY STAR or FEMP products available and

this person is selecting to purchase one that is not green, when

they go to check out a little pop up screen will come up and it will

say, there is an ENERGY STAR or FEMP compliable product is

available here and you are not purchasing it be aware and if youwant to continue then you have to hit continue.

But it is a notication that tells them there are these

products available and you are not buying one right now. We

dont mandate that people only buy these types of products but

they are preferable. And the Advantage website does a pretty

job of alerting people to the fact that.

JE:: Whats in the future for Advantage?

EM:: We are constantly looking to make it better. We are

continuously engaged in getting feedback from our customer

agencies, from our contractors to make sure that we are putting

something out there that is the best thing available that we cando. We try to make this a collaborative effort between all of our

federal agency customers and our contractor community. If we

dont do that we are falling short.

This collaboration amongst agencies is trying to drive

a more sustainable government in terms of acquisitions.

And so we collaborate with these other agencies to put the

designations out there so that other acquisition professionals

can nd easy access to them and get quicker search results

from GSA Advantage, more meaningful search results, and

what they do with that information is up to them. We are trying

to give them the tools they need to be more sustainable in their

acquisitions. n Jeff Erlichman

Your Green Advantage

Attention contracting ofcers, program managers and credit card buyers!

Visit the Environmental Aisle on GSA Advantage today!


15/34

Greening of Government March 2009Listen and View

Windows Media Format

Panelists: John Johnson, Assistant Commissioner, GSA (CIO); Kevin Kampschroer, Acting Director, Office of Federal High-Performance Green Buildings, Public Buildings Service, GSA; Myra Galbreath, Director, Office of Technology Operations and

Planning and CTO,EPA; Carl Staton, Deputy Chief Information Officer, U. S. Department of Energy

Greening of Government October 2009

Listen and ViewWindows Media Format

Panelists: Ed O'Hare, Assistant Commissioner, ITS-FAS, GSA; Vaughn Noga, Acting Chief Technology Officer and Directorof the Office of Technology Operations and Planning, EPA; Jake Wooley, Deputy Director, Dept of Energy; Donald Bathurst,Chief Administrative Officer, DHS

Access Free On Demand Video from

Federal Executive Forums

with Government and Industry Experts

Trezza Media Group and The Flyzik Group have part-

nered to produce The Federal Executive Forum amonthly series of radio & video broadcastroundtable conversations discussing technol-ogy and business mission issues affectingfederal government agencies.Broadcasting since 2007, more than 50 Fo-rums have been aired. All 1-hour Federal Ex-ecutive Forums are broadcast on AM 1500

WFED and FederalNewsRadio.com. Manyhave been video taped for on-demand view-ing here.

View Now Available FREE &On-Demand atFederalNewsRadio.com

The Trezza Media Group and The Flyzik Groupin conjunction with

Federal News Radio AM 1500 WFEDpresent the

Federal Executive Forum


16/34

Put on your consumer hat. When you shop, lets say for a

washer/dryer, as a wise consumer, you check the ENERGY

STAR ratings before spending your dollars, dont you?

Last year alone, according to DOE, Americans, with the help

of ENERGY STAR, saved enough energy to power 10 million

homes and avoid greenhouse gas emissions from 12 million cars.

All while saving $6 billion.But while ENERGY STAR is certainly a success, it has not

been without controversy.

As reported by the Environmental News Service in its

December 31, 2008 article, ENERGY STAR Climate Change

Claims Misleading, Audit Finds, the EPA Inspectors General

released its report on the ENERGY STAR program. The audit

found the program claims regarding greenhouse gas reductions

were inaccurate.

This raises questions not about whether or not ENERGY

STAR is worthy, but about who certies the certiers? Who

ensures that if a company says their product is ENERGY STAR

compliant, it truly is?

GSAs Deputy Assistant Commissioner for Acquisition Houston

Taylor says government is working hard to gure it all out.

Theres no easy answer. Theres a proliferation of

certications going on right now. People are showing up and

saying, Im certifying my goods, Im certifying my products.

Taylor stressed the fact that when you talk Green, you have

to talk about certications.You are talking about does the item do what its advertised

to do? These are the things we are getting out in front of right

now. We are sitting down with EPA and Energy trying to establish

memorandums of understanding with regard to ENERGY STAR

and the denition of those items.

No one is suggesting eliminating ENERGY STAR

certications. In fact the opposite is true; government is trying

to bolster the credence of the certication. No matter the

denition, buying ENERGY STAR is a good thing.

GSA has already taken steps to aid buyers. On the GSA

Advantage website there are icons describing different types of

certications. So, if you went on to Advantage today to buy an


Who Certies The Certiers?Who ensures that if a company saystheir product is Green, it truly is?


17/34

ENERGY STAR refrigerator, if the item wasnt ENERGY STAR you

would get a pop up box warning.

It would tell you contracting ofcer, you are about to buy an

item that is not ENERGY STAR. That is a shift in knowledge witheducation trying to change behavior, Taylor explained.

What we are looking for the CO to do at that point is to stop

and look at the other products that are ENERGY STAR. Thats

a big step for us. We didnt have that 6 months ago, and weve

got that now. So we are executing a vision and we are trying to

change behavior recognizing that thats not something that you

do overnight.

Green Standards Vary

There are certications all over the place, but there is no one

standard; and thats part of the challenge when you talk aboutGreening the government. Where do you go? What is the baseline?

According to Taylor, if you are talking about buildings, you

are talking about LEED (Leadership and Energy Environmental

Designs). If you are talking about a product, you are talking

about ENERGY STAR in some instances but not in all instances.

You can even step back further than that. From the time

that you start planting a seed, there are certications on how

you grow a tree, how you harvest the tree, how you mill it, and

turn the product that comes out all the way back to the backside

of it which is the recycling piece of it.

There are certication points all along the way. Thats

something government has to gure out, who is going to

regulate that and control it, because there are varying degrees

of certications. Thats not an easy question to answer. I think

it depends on the environment that you are in and the type of

procurement that youve got.

Right now there is a patchwork of entities controlling these

certications.

I would say that it is industry controlling certications right

now. The Federal government doesnt establish those. Thats

part of the challenge, that those certications are popping upand there is no regulatory body, with the exception of ENERGY

STAR and FEMP. If you move away from them, even LEED is

commercial for that matter. So industry is a big player here.

Go to the Advantage website and youll nd 30 or so icons

that a buyer can use to see how environmentally friendly a

product or service it. Few are regulated by government. So, we

need to gure out a way to regulate and control certications

and answer the question, who is certifying the certiers? n

There are certications all overthe place, but there is no onestandard; and thats part of thechallenge when you talk aboutGreening the government. Wheredo you go? What is the baseline?


Sustainability: A Smart Buy

Sustainability is not just buying the right product, its

taking a whole approach to the problem says GSAs Ed

OHare.

Weve identied a set of productsgreen products

within a sustainability framework that IT people can buy

what they need to do power management right down to

the desk top, said OHare.

So Im a CIO and I have a desk top infrastructure of

1,000, 10,000 or 100,000 PCs. They consume a lot of

energy. We have identiedunder what we call a Smart

Buy procurementthose power management tools

readily available to the federal government.

A Smart Buy is a secondary procurement around

a specic requirement. For power management, GSA

issued a BPA.

Then we make an award off the Schedule at better

than Schedule prices and group them together so

agencies can nd them right away and get them at lower

than Schedule prices, noted OHare. And they can even

potentially get additional discounts.

Get this good deal at www.gsa.gov.


18/34

YellowstoneNational Park

Greening Where It Is Green:

By Jeff Erlichman, Public Sector Communications


19/34

With the Yellowstone EnvironmentalStewardship or YES! Initiative, the Park

is demonstrating that the worlds rstnational park is also a world leader

in its sustainability programs.


20/34

Why are these elk so happy?

Because this bull and his entire harem have 15

acres of prime Kentucky blue grasscut, watered,

fertilized and meticulously maintained with nary a weedto

graze on leisurely.

An animal jamwhich could be anything from a chipmunk

to a grizzly bear, but in this case elk is the rst thing you might

encounter when you drive into Mammoth Hot Springs, Wyoming,home of Yellowstone National Park Service headquarters.

I know I did. Magnicent to behold, they are the center

of attention of both visitors who want to get up close and

personal and Park Rangers whose duty is to keep them at a

safe distance and while directing animal jam trafc.

I came to talk with Jim Evanoff, Environmental Protection

Specialist at Yellowstone. He graciously agreed to spend a few

hours educating me about Yellowstones history, environmental

challenges and what Yellowstone is doing to meet them. Then he

took me on a tour of Yellowstone that was truly spectacular. If

youve been there you know what I mean. If not, go.In his 29 years in the NPS, Evanoff has worked in the Grand

Tetons and at Mount Rushmore, where one of his duties was

to repel down the faces of the Presidents and pull plants from

cracks in the carvings.

The past 20 years hes been at Yellowstone. Now, as

Environmental Protection Specialist, he is on the frontlines of

Greening of Yellowstone efforts. A big part of that job is building

and maintaining relationships both public and private.

When Congress passed legislation for Yellowstone as thenations rst national park in 1872, there was a double mandate

preserve and protect the park and provide for the enjoyment of

the people. Thats a really tough balancing act that we still are

given today, explained Evanoff.

Preserve and Enjoy

Evanoff recounts a Yellowstone history that is full of pendulum

swings between preserve and enjoy. Today everyone is working

hard to establish a balance that enhances both. (Whats more,

when you look at some of the historic photos especially of how

visitors used to be encouraged to feed the bears and sh with nolimits you wonder: what were we thinking?)



21/34

In 1997, during Yellowstones 125th Anniversary, Evanoff said

the staff was asking the hard question: What we were going to

do for the next 125 years to preserve the park?

Out of those discussions Evanoff said we developed a

program called the Greening of Yellowstone. That program is

still alive and well today. Back in 1997 we identied a whole list of

initiatives we wanted to undertake in all the major categories

transportation, energy, waste and education. A lot of those

projects have been completed, a lot are still in the planning

stages, but we are very, very active in our sustainability program.

Instead of operating in a vacuum, we just love to see what

we do in the Park trickle out into the surrounding areas, noted

Evanoff. Im the chairman of our sustainability committee andwe are looking at projects that could be applicable throughout

the ecosystem and not just in Yellowstone. So we are taking that

bigger view.

Yellowstone Environmental Stewardship Initiative (YES!)

In 2008, the Park launched its Yellowstone Environmental

Stewardship Initiative (YES!). Working with its fundraising partner,

the Yellowstone Park Foundation (www.ypf.org), they identied 26

projects where private support from individuals, foundations and

corporations can make a difference and accelerate progress.

According to the YPF, YES! is a multi-year initiative andaction plan designed to achieve signicant greening and

sustainability goals by 2016 (and) will further reduce its

ecological footprint, increase operational efciencies and better

preserve Park resources for future generations.

Yellowstone is part of the last big intact ecosystem left in

North America. When you combine the all the National Forests

and the Grand Tetons, it comprises 10 million acres it has every big

intact species that was here in prehistoric times, which was not

true 15 years ago before we reintroduced the wolf, said Evanoff.

That brings us back to the elk munching and relaxing on

the lawns outside Park HQ and the power of public/private

partnerships.

Elk and Smart Sprinklers

In 1886 the US cavalry was

brought in to Mammoth Hot

Springs, then known as Fort Yellowstone, to control exploitation of

Yellowstones resources by the public. My interview with Evanoff

took place in one of those buildings constructed of all local

materials back in the 1890s. By the way, each building is still being

used today as either ofces or employee housing.

One thing that we didnt like was that the cavalry planted 15

acres of Kentucky blue grass to keep the dust down, said Evanoff.

Now that Kentucky blue grass is a part of the National Historic

District and by law we have to maintain the integrity of that historic

district which means cutting, fertilizing maintaining that lawn so interms of the feeding frenzy for the elk who have no natural predator

here because the wolves wont come in that close to the buildings.

Currently, we go through half a million gallons a night

watering this lawn. They run off a timer. The sprinklers come on at

10 at night and go off at 6 in the morning, whether its raining or

not, said Evanoff.

So, working with the Yellowstone Partnership Foundation,

weve partnered with Rain Bird, a leading manufacturer of

irrigation products. Rain Bird has proposed to install a smart

sprinkler system that will cut our water consumption by 70%

by using state-of-the-art controls to sense the moisture in theground and the humidity in the air or if theres an oncoming

storm to decide how long the sprinkler should go on.

Negotiations are moving ahead so that installation can begin

in the spring of 2010. This project, coupled with the Mammoth

Hot Springs hydro-power clean energy project (which recently

received $1.6 million in ARRA funding and the YPF is helping

secure the balance) will reduce water consumption by 16 million

gallons and save $125,000 annually.

Evanoff could not hide his enthusiasm describing the benets

of the new irrigation and hydro-electric power upgrades. His

excitement only grew when the topics of snow, transportation,

trash and propane came up. n


wat ch s l i d esho w

YES! Goals

By 2016 reduce

Greenhouse gas emissions by 30%

Fossil fuel consumption by18%

Water consumption by 15%

Electricity consumption by15%.

Plus divert 100% of solid waste

from landlls.

Learn how you can help. Contact

the Yellowstone Park Foundation at

www.ypf.org.


22/34


Greening Where It Is Urban:

DHS HQ in DCBy Jeff Erlichman, Public Sector Communications


23/34


24/34

Existing buildings total around 900,000 square feet of

space, much of that is actually historic building. GSAs plan willactually retain about 96 to 98% of the historic square footage

of space that contributes to the national landmark status.

St. Elizabeths gives us tremendous opportunity; theres a

myriad of opportunities for sustainable development, Bathurst

said.

Those warehouses coming down, but not much of them is

going to leave the site. They are concrete brick and block and

they are being demolished right now. Everything that can be

recycled is being recycled to the extent that the walls and oors

and all the concrete that is associated with those buildings is

going to be crushed and kept on site and used for aggregate for

concrete and roads back in the development of the other new

buildings.

Going For Gold (LEED)

The Coast Guard building is nearing the 30% design phase. Itis then handed off to the contractor who nishes the design as

part of the construction process.

This is so that we can move the whole process along a little

bit faster, Bathurst said.

But the initial design of the Coast Guard building is quite

incredible. Overall weve worked with GSA and GSA is aiming for a

LEED certication for the entire campus at the Silver level, which

is pretty signicant for a large campus like that with so many

historic buildings. As we work on the design for the Coast Guard

building, it is actually trending towards Gold and we are pretty

sure that it by itself will probably end up with a Gold LEED rating.

Bathurst described how the building design makes use of the

natural terrain and be built back into the hillside, so there will be a


In a recent interview, GSAs Bart Bush made it clear that the St.

Elizabeths DHS headquarters is the largest project that GSA has

ever undertaken.

Bush is also condent that when all is said and done in

the year 2018 the project will most certainly culminate in

the success that Homeland Security is looking for in terms of

a consolidated headquarters operation where they can create

one culture for their organization, as well as, equally important,

protect and defend our nations boarders by being together in

times of crisis.

Here are more excerpts from the interview.

Jeff Erlichman: Public Sector Communications

Why was St. Elizabeths site chosen?

Bart Bush:

We looked at the minimum size needs for the DHS permanent

headquarters. Their housing needs are in excess of 8 million

square feet in the DC area, with the goal of reducing probably

close to 100 locations into somewhere between 7 and 10

locations in the DC area.

St Elizabeths provided us an opportunity to house a

Federal agency in DC. It is really the only federally owned

site in the District large enough to accommodate DHSs

headquarters campus which called for 4+ million square feet.

JE: What were some of your design concerns?

Bush: As an agency that manages a lot of historic property,

we wanted to be careful not to diminish the great qualities

that that site has. So, with the Coast Guard building location

for example, we looked at moving it further down the hill or

moving it more into the hill to take advantage of some of the

natural characteristics that you have when you to depress

a building and dont have to cool it as much as you normally

might. So there was a lot of that work took place to try to best

understand how we might best place buildings around the

campus.

JE: Are you concerned with LEED certications? Are they

standard operating procedure?

Bush: Silver LEED is the minimum standard for all GSA

modernization and new construction projects. For the Coast

Guard, we believe that attaining gold is a distinct possibility.

Obviously the LEED process is an ongoing effort through the

design, we are a little bit more than 30% designed now and as

you continue that effort you begin to do cost benet analysis

work on many of the features that could help you attain a

Where New Construction and Historic Rehabilitation Meet

The St. Elizabeths DHS headquarters is the largest project

that GSA has ever undertaken says GSAs Bart Bush.


25/34

tremendous amount of natural light to wash in on all oors that add

to energy conservation as well as wellness of employees and all.The entire roof of the Coast Guard facility will be about 5

acres in size. It is going to reduce storm water run-off and create

an insulation factor that the building will take advantage of in

terms of being able to reduce energy usage.

Theres a whole use of storm water management and water

conservation, energy efcient lighting, said Bathurst.

GSA, as part of their development plan with our urging, is

building a co-generation plant which will help support taking

some load off the grid, allow us to help support the community

as necessary, but also allow us to have an ongoing reliable

source of power; again, to protect our mission.

Thats going to have the potential to reduce our energy

consumption by upwards of 20%.

Build Public/Public Partnerships

Bathurst stressed that what DHS is doing to be Green shouldntbe out of the ordinary; its just the right way to do business.

And he offered this advice to others who are undertaking Green

projects.

The rst thing is youve got to have a plan and vision. Youve

got to know what you are trying to achieve. It doesnt have to be

perfect but youve got to know what you are trying to achieve.

And of course, you have to have the money.

Then you have to communicate. You have to communicate

within the organization so people know what to expect and

what their responsibilities are; you have to communicate to the

community, again so they know what to expect and how they can

help; and then certainly you have to communicate with all the

various stakeholders.n


higher LEED rating. So we will meet our standard of silver

LEED rating and believe that we may be a few points from a

gold rating. We are seeking triple-platinum LEED.

JE: Is sustainability one of your primary objectives in theongoing development of the site?

Bush: Clearly; not only in long term sustainability but in the

upfront portion. It starts with how we recycle product already

on site if we were demolishing a warehouse and what we were

doing with that concrete; and then it goes to the retention

of many of the historic buildings, being able to protect

those buildings so we can use them in the long term plan for

Homeland Security.

JE: Are you going to recycle as many of the materials from the

demolition to reuse somewhere else on site?

Bush: Sure. A lot of that concrete gets ground up, gets used in

the road infrastructure on the site. A lot of the soils get retained

and reused. The biggest recycling portion of that project though

is the restoration of the historic buildings. We are retaining

upwards of 98% of the rentable square footage, or the square

footage of the existing historic buildings and they are going to

be used again.

That really is the ultimate sustainability. Not only do we

think about today as we build the Coast Guard facility, its

sustainability over the next 30 to 50 years.

JE: What plans to you have for historic rehabilitation of

buildings?

Bush: We are looking at buildings that are double that age and

how we are putting them back into productive use. We obviously

are cognizant of the historic features, mostly exterior features

of those buildings and we work very closely with our consulting

parties with respect to the design of those buildings.

When you begin thinking about interior corridors and ofces,

you have to think about the modernization of that space so thatit is actually functional.

Then theres a level of creativity that comes into play as you

look at buildings in terms of what type of use they might provide

for DHS into the future and weve pegged a number buildings to

be what you might think of as common use space, whether they

be auditoriums, dining halls, conferencing rooms, conferencing

centers where the layout just isnt going to work for todays

ofce environment but their location on the campus might make

a lot of sense as a place where people can, via the sidewalk

network, make their way over to a dining hall or to a conference

center or a tness center to take advantage of that.

JE: So with the rehabilitation of the buildings and the beginning

construction of the Coast Guard headquarters, you are really

talking about an effort thats going to be taking place for a

number of years.

Bush: Absolutely! We have an 8 or 9 year time horizon on the

project. That takes us well into nearing 2018 or thereabouts. It

will be ongoing substantial completion deadlines for a variety of

the phases.

We have both a great opportunity and challenge here at St.

Elizabeths with new construction and historic rehabilitation that

allow us to use our green standards, our expertise in this area

and really challenge us. But at the same time I think we are going

to produce a great product for the Department of Homeland

Security.


26/34

WEBSITES

Green Grid Consortium www.thegreengrid.orgThe US Green Building Council www.usgbc.org

EPA www.epa.gov

GSA www.gsa.gov/greenDept. of Energy www.energy.gov

Dept. of Interior www.doi.gov

Federal Energy Regulatory Commission www.ferc.gov/default.asp

GSA Advantage www.gsaadvantage.govGovernment Energy www.govenergy.govAcquistion Service Directorate www.aqd.nbc.gov/Policies/buygreen.aspPower IT Down Day government.hp.com/poweritdown.aspGreen Electronics Council www.greenelectronicscouncil.orgEnergy Star www.energystar.govFederal Energy Management Program www.eere.energy.gov/femp

High Performance Buildings www.fedcenter.gov/programs/greenbuildings

GSA-High Performance Green Buildings www.gsa.gov/highperformance

DHS Headquarters St. Elizabeths West Campus www.stelizabethswestcampus.com/Telework www.telework.gov

www.teleworkexchange.com

EPEAT Green Electronics Made Easy www.epeat.net

Federal Electronics Challenge www.federalelectronicschallenge.net

Yellowstone www.nps.gov/yell

Xanterra www.xanterra.com

Yellowstone Park Foundation www.ypf.orgSmart Grid:

NIST www.nist.gov/smartgridEnergy www.oe.energy.gov/smartgrid_taskforce.htm

Resources

Visit www.greengovernment.us.com for updates!

EVENTS & CONFERENCES

Greenbuild International Expo-Nov. 2009 www.greenbuildexpo.org

Green Energy Summit-2009 www.greenenergysummit.com

Green Power Conferences www.greenpowerconferences.com

Fortune Brainstorm Green -April 2010 www.timeinc.net/fortune/conferences

brainstormgreen/green_home.html

Opportunity Green-Nov. 2009 www.opportunitygreen.com

GridWeek2009 www.gridweek.com



27/34

Future Vision Videos

from FEF Programs

Kevin KampschroerGSA

Tom SimmonsCitrix

John FreyHP

Bill KosikHP

Bob DixJuniper

Networks

RESEARCH-WHITE PAPERS & SPECIAL REPORTS

A How To Guide for Greening IT In Government (Symantec)

Going Green with Data Management Solutions (Commvault)

Blueprint for ReducingEnergyintheDataCenter (HP)

The GreenDataCenter Study (Symantec)

Report-Go Green Power PCDoD Procurement StrategyGreening Federal Facilities-(DOE)Quick Start Guide to Data Center Efciency (DOE)

Framework for Smart Grid Interoperability (NIST)

Green Procurement (AQD)

2009 Report To Congress: Status of Telework in the Federal Government (OPM)

Federal Leadership In High Performance And Sustainable Buildings Memorandum Of Understanding

Executive Order 13514 (White House Press Release, October 5, 2009)

Executive Order 13514 Analysis

Energy Efciency for Network Equipment: Two Steps Beyond Greenwashing (Juniper Networks)

Resources presented by


VIDEOS & AUDIO PRESENTATIONS


28/34


Follow Our Example

Many in Industry are Greeningthemselves because it is not onlygood for the environment,its good for business.

You could say they practice what they preach. At

facilities all over the nation, IT companies are Greeningtheir own operations and in the process building a body

of knowledge they can share with their government partners.

At a recent Greening of Government Roundtable (conducted

by conference call so that no one would have to travel), those on

the frontlines at Citrix, HP, Juniper and Symantec talked about

their own organizations Greening programs and how they can

take what they have learned and share it with you.

Power Down Day A Success

Rue Moody of Citrix described how Citrix along with HP, Intel and

Microsoft sponsored the August 27 Power Down Day. The goalwas to raise awareness of how much power is wasted when you

dont turn off your computer at night.

Moody said that each computer turned off would save 13

kilowatt hours. 5,600 participated and it resulted in a savings of

72,800 kilowatt hours. Thats $73,000 in savings. You multiply

that across a working year, thats over $2.6 million that could

be saved in energy costs. And thats only for 5,600 employees.

There are 1.8 million civilian staffers. Do the math.

Lets hope more take part next year. Even better, you can

start right now by making sure your computer is turned off when

you are not in the ofce.Having your PC turned off when not at your desk highlights

that fact that if you are

not at the ofce,but still working,

then the computer

is not turned on at all.

Telework makes it possible to

keep productivity up, while reducing energy

costs.

Moody added that Citrixs Greening efforts include

utilizing telework. Workers are teleworking at least 2 of the 5

week days and thus directly reducing greenhouse gases.

Citrix is one of the key government suppliers of data center,

desktop and remote access virtualization technologies that

provide a concrete way to reduce energy use in the data center

and on the desktop.

Internally, we use our whole virtualization strategy and

server consolidation strategy that we promote as products

to the outside world, said Moody. So we are reducing the

amount of equipment in our IT systems internally. That reduces

power consumption somewhere in the 60% savings between

our virtualization, our server consolidation and our NetScaler

products that sit in front of those servers.

IT: Part o Problem, Part o Solution

2% is basically the carbon footprint for IT (plus another 2%

to produce the IT), equivalent to the airline industry, said HPs

John Sindelar. But the thing thats probably most important is,

you can affect the other 98% with that 2%.

Sindelar stressed that you can actually optimize your

business processes by using IT to move to a Greener, more

sustainable, less energy consuming operation.

IT is part of the problem but its also part of the solution,

noted Sindelar. He pointed out that the difference IT has from

other industries is while the data center is one of the biggest

consumers of electricity, energy efciencies have almost an

immediate impact that you can measureparticularly if youperform energy assessments and benchmarking ahead of time.


29/34

Sindelar explained that part of what HPs energy reduction

strategy is to design efciencies in to data center componentsand the data center itself. Our dynamic smart cooling is

actually from chip to chiller, where we build it into the design to

reduce the energy consumption. We can get anywhere from 33

to 40% to energy savings through that design work.

Moreover Sindelar said IT is on a life cycle of 3 to 5 years,

so greening your investment doesnt take decades to take

hold.

At HP they are already reaping the benets of optimizing

their business processes. They have reduced their greenhouse

gas and increased their energy efciency by 25% below their

2005 levels and they did that a year ahead of schedule. Not

content with that success, Sindelar said HP set new goals to

reduce the greenhouse gas and energy consumption by 40% in

absolute numbers by 2011.

HP is Greening all of its lines of business including developing

an eco-system which includes greening the supply chain that

includes 600 suppliers and also focusing later on the tier 2

suppliers.

Sotware Is A Key Green Ingredient

At Symantec, the CEO challenged the organization to a 15%

carbon footprint reduction based on 2008 consumption by 2012.

Jose Iglesias said that as a software development company,

Symantec has only three levers to play: the people, building,

and IT. We implemented all our energy saving technologies

inside our own IT environment and we were able to demonstrate

that by doing that IT was able to get us, along with some of

the building facilities efforts, 8% of the 15% that our CEO has

signed us up for. By the way that netted us $ 1 million a year

of electricity savings by being able to reduce the amount of

hardware we used.

Internally, Symantec has staff that is focused on Green and

has set up Green teams focused on Greening at sites worldwide.

Jose Iglesias said as an example we have about 17,000employees and our Green newsletter had about 10,000 hits

internally during the rst two days it was out.

Symantec views software is part of the solution because

software is an enabler for Green, leading to better usage of

power and increasing data center efciency. We even have

a campaign about stop buying storageand we sell storage

because our focus is on how do you manage it more efciently

and leverage that.

Plus to help consumers, Symantec has built a return on

investment (ROI) tool where for free, they will help you evaluate

what steps you could take and how much those steps will yield insavings.

Gone Green

Juniper Networks has also gone Green in its business practices,particularly through its promotion of telework among its

employees.

As a networking solutions provider, were clearly in favor

of telecommutingwe enable it with our SSL VPN and network

access control solutions, and encourage our employees to

practice what we preach, Junipers Tim LeMaster said.

LeMaster noted that more than 90% of Junipers workforce

telecommutes for at least a portion of their timeand 10% are

telecommuting on any given day.

In addition to offering mass transit incentives, as a

member of the Waste Reduction Awards Program, Juniper

has committed to become a zero waste company, currently

diverting from landlls about 70% of its ofce byproducts

paper, cups, cans, bottles, batteries, and other items.

Junipers commitment to sustainability is also reected in its

participation in a variety of green initiatives.

Juniper is also one of the growing numbers of government

partners that is focused on energy and climate issues in their

product design and business practices.

We recognized that our customers not only needed to

increase the performance of their information networks and

data centers, but also needed to reduce their energy and

space requirements. This has helped us to design energy and

space efciency into our routers, switches, rewalls, and other

networking solutionsfrom the network core to its edge, Juniper

solutions consume far less energy and require much less rack

and oor space than our competitors.

LeMaster said that Juniper is now bringing to market a

signicantly simplied data center architecture that consolidates

routing, switching, rewalls, intrusion detection and network

access solutions onto a single plane, or fabric, requiring much

less power, space, and maintenance.

This single-fabric data center can save up to 53% in

capital expenditures, 44% in power and 55% in rack spaceandgreatly simplify data center operations and maintenance, said

LeMaster.n Jeff Erlichman

Learn more how these IT providers can help you Go Green.

www.citrix.com

www.hp.com

www.juniper.net

www.symantec.com



30/34

In recent years, skyrocketing energy costs and a universal

dependence on information technology (IT)which requires

more and more energy to sustainhave highlighted the need

for Green initiatives. Potential energy savings and the resulting

positive impact on the bottom line make Green IT even more

attractive for government. And initiatives from the current White

House administration make it clear that Green IT in government

is here to stay.

Virtualization technologies, which can improve governments

carbon footprint from the

datacenter to the desktop, present

a cost-saving, performance-

boosting answer to governments

Green IT needs.

Virtualization or a

Greener Datacenter

The move toward IT centralization

has created an undeniable

power surge in the datacenter.

The Environmental Protection

Agency estimates that energy

consumption of federal servers

and datacenters costs taxpayers

approximately $450 million each

year. Some estimates assert

that, for every kilowatt of energy

consumed by a server, roughly

another kilowatt is used to cool

that same server.

The key to carbon footprint

reduction in the government

datacenter lies in reducing thenumber of physical serversthus cutting the energy needed

to power and cool the datacenterand optimizing server

utilization.

By separating the physical from the logical, virtualization

frees computing resources from their previous hard-coded

linkages. Server virtualization enables one physical server to

process multiple virtual servers, with each handling different

applications, if needed. Server utilization rates increase, while

the datacenter runs far fewer servers. This dramatically reduces

the power needed to operate, cool and maintain equipment by

as much as 75%, while datacenter efciency increases as muchas ten times over.

Virtualization or a Greener Desktop

Desktops draw a considerable amount of power on their own,

even in sleep or standby mode, with the more powerful machines

consuming the most energy. When scaled to thousands of

agency users, the desktop energy drain and its resulting power

bill become critical.

The cradle-to-grave environmental impact of these

devices poses another Green concern, particularly in terms of

replacement and disposal of obsolete machines. Desktopssome

of which yield only a two-year

life span under traditional use

contain hazardous materials,

such as lead, cadmium and

mercury, and require special (and

expensive) handling for disposal.

Desktop virtualization

technologies reduce the computing

power needed and provide broader

options when purchasing new end

devices. Virtualization enables

management of the desktop as

a golden image stored in the

datacenter and securely delivered

to the end device over the network

or the Internet. Low-power

alternatives, including thin clients,

can also be deployed at a much

lower cost while the end-user

experience remains speedy and

robust. End devices last longer,

and even older, outdated desktops

can be re-deployed as thin clients

further extending the lifecycle ofexpensive equipment from two to up to ve years.

Green IT: Real solutions or the real world

In the end, the goal of Green IT is simple: to leave behind a better

environment than the one we inherited. Today, virtualization

stands as the government solution of choice for going Green

without compromising performance.

Simply put, virtualization gives government the opportunity

to experience the possibilities of Green IT and its universal

benets.n

Thanks to Tom Simmons, Citrix Systems, Inc. for his assistance withthis article.

Greening Via Virtualization

Go Green, boost performance and spend less in the processwith virtualization technologies.

In the end, the goal of GreenIT is simple: to leave behinda better environment thanthe one we inherited. Today,virtualization stands as thegovernment solution of choicefor going Green withoutcompromising performance.



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