Green Energy Solution1

GREEN ENERGY SOLUTIONS

MOHAMED ROUSHDIEGYPT

List of contents

1 - Market Analysis.

2 - Customer Classification.

3.- Pricing Philosophy

4 - .Market Promotion

5- Achievements

Market Analysis

*Before starting to promote our chillers and patented technology with absorption system, we had to analyze the market '' Egyptian market'' and how the market is accepting the technology financially.We have divided our market in to two types

- '' '‘A Already installed projects large projects

- B Under construction projects.

A- Already installed projects '' large projects''which is using the vapor compression chillers. And for this kind of projects, we are catching the owners directly who has touched the bills of electricity monthly and showing with numerical facts, how much money will be saved in running cost therefore we might be able to persuade his engineers to go with a fund to build an absorption system in his project.We found like these customers by:

1 -Looking for the highest bills of electricity which belongs to big factories

2 -Using the search Engines and the internet to search for the factories with big brand names who they will be much interested to reduce their bills.

3 -Cooperating with natural gas company and the government to look for the forecasted company who they are willing use natural gas for their project

B-Under construction projects.

-We have already contacted Large facilities and big under construction projects through the academic designers and well known consultants in Egypt specially and whole the middle east.

-Also the Scientific EVENTS which will gather the decision

makers and designers with consultants will leave a message to the contractors who are interested to build a new innovation with their system

-In fact we are planning to have the first event as we are still in the organization stage to invite all the key persons, decision makers and consultants of HVAC

Market Promotion

1 -- .A Direct Promotion

2 -- B Indirect promotion.

A- Direct Promotion

For Example, we have using the science magazines and Local advertising news papers to reach the largest amount of contractors, sub contractors and designers (Consultant offices ) to inform the Key persons and decision makers about the technical support office which has established its work in EGYPT and north Africa and will represent BROAD innovative technology.

B- Indirect Promotion

Through participating in international Events and scientific ceremonies in EGYPT region.Through participating in Events held by Governmental authorities, we are able to reach and catch the advantages of funds given by the government to whom interested to save power and Energy in their faculties.

Customer Classification

Class A customer.

Class B customer.

Class C customer

Class A customer.

Who is fully aware of absorption technology and have the financial support to go for quick decisions for choosing our absorption chiller.This means that the customer has already the intension to buy an absorption chillers but he might be confused why he has to choose our chillers.

Class B customer

Who is fully aware of absorption technology but not financially supported.For this kind of customer we consider our self has passed the middle of competition and to give more encouragement to the customer to take the risk, we had to find a financial support which has been represented in EGYPT by governmental organization.These organization has promised officially to support any firm or project with a fund of 70% of the main budget required to be paid back during five years and 2.5% as an interest rate.

Class C customerClass C customers, is defined as the customer who is not aware neither of absorption technology or finically supported.For these kinds of customers which can be located at small projects we are as GES preparing all the efforts to enhance the knowledge of absorption chiller to the customer and with numerical facts we are showing him the difference in initial and running cost between the vapor compression chillers and absorption chillers.We also trying to give him the backups by doing all necessary measurements for exhaust, hot water or electrical requirements, which will reflect the image of our company and how it is powered by BROAD air conditioningThe last thing we can offer for this kind of customers is the visits.The first visit will be to our already installed BROAD absorption chillers in Egypt and nearby locations to his project. And the second visit has to be to BROAD town where Design change and new requirement for our customer he can found the magic transferred to real touched power of technology.

Pricing philosophy

Green Energy solution as an organization believes in BROAD power and technology in the whole world, but we also know that there’s three competitors located in Egypt since 2001 where they found their customers long time ago.Therefore GES has built its philosophy and strategy from the first day by applying a competitive prices and not looking for large profits to ensure their power of both technology and

prices with all range and sizes of projects .

Achievements.1 -Through Market Analysis, we have reached several

projects who are interested to have Absorption system in their projects, and we have identified the projects according

to our reference of project classifications. Link :finals

2 -Through market promotion, we have represent the Name of Green Energy Solution in an advertising news paper (Local News paper), and we have attended an event organized by Governmental organization Called (ECO-FEI)- Environmental Compliance Office, and we have been promised by the authorized key person to be invited in any project where absorption system is recommended.In advance we will be supported by A loan with the lowest rate of interest by the Environmental caring agencies in Egypt which is supported by European union in turn.

3 -Through Customer classification, we have built a data base for all customers we have visited and absorption chillers were promoted, and through this list we have identified the customer classification to be able to found the best solution for their problems and give more support to their needs .

Competitors Negative points

For those who non aware of absorption technology but they have been advised by the consultants to use absorption chillers, we could be able to highlights the difference between our technology and others technology.Here is some points we have gathered from our customer survey and during promoting to our chillers.

Link1

Experiences:

Thank You

BY/ GES – M.Roushdi