Green chemistry campus

Green Chemistry CampusInnovating in a triple helix environment

Biobased Economy / Circular Economy

2

Fossil route:1.000.000 year

Oil & gasRefinery

Polymers or chemicals

Bio route:1 to 2 year

Agro productsBio refineryModification

Polymers of chemicals

Conference Business Models in the Circular Economy | 12 december 2012

Green Chemistry Campus in a nutshell

• Increasing the success rate of

entrepreneurs in the biobased

economy by offering housing, lab

facilities and incubator services

• Business to business companies in

an “agro meets chemistry” setting

• Focus on performance chemicals,

coatings and performance materials

• Part of the Biobased Delta

3 Conference Business Models in the Circular Economy | 12 december 2012

Biobased development in Biobased Delta

4

• Meeting of the Minds

• PPP Investment: 50K Euro

• Start joint Biobased projects

• PPP Investment:2.000K Euro

• Biobased Delta (towards 2020)

• PPP Investment:600.000K Euro

• Biobased West-Brabant program

• PPP Investment:13.500K Euro

Early 2009 Late 2009 End 2010 End 2011

Private investments up to now: 400.000K Euro

Conference Business Models in the Circular Economy | 12 december 2012

From 50K Euro to 600M Euro

• Meeting of the minds to get a joint

agenda

• Projects to kick-start developments,

to get to know each other and to

build trust in each other

• Business plan to transform projects

into a long term program

• Biobased Delta to gain critical mass

on a national and international level

5 Conference Business Models in the Circular Economy | 12 december 2012

Key characteristics developments

• Focus, focus, focus

• Agro meets chemistry

• Chosen spot on the biobased

pyramid: “blue ocean” vs. “red sea”

• Market pull vs technology push

• Business driven triple helix

• Business: Work in the sweet spot of

the business

• Government: No initiatives without a

proper business plan

• Education: Incorporate the human

capital agenda (current & future)

6 Conference Business Models in the Circular Economy | 12 december 2012

Key characteristics developments

• Sense of urgency

• Choose it or lose it

• Ambition

• No easy targets but…

• …believable and achievable

• Trust

• It is still a people business

• Use strength of people and

organizations

7 Conference Business Models in the Circular Economy | 12 december 2012

Key challenges

• Build & maintain successful

partnerships

• Resolve IP issues related to open

innovation

• Grow community / ecosystem

• Support companies in transforming

from “technology based” to “market

driven”

• Safeguard investments for future

growth

• Focus, focus, focus

8 Bijeenkomst FI-SCH | Brussels | 6 december 2012

Ambitions

1. A leading and distinctive position

in the biobased economy in the

field of agro meets chemistry on

European level

2. Realization of 2,500 jobs in 2020

3. Realization of 600M Euro

additional GNP

9 Conference Business Models in the Circular Economy | 12 december 2012

How to “stay ahead”?

1. Green Chemistry Campus to act as

a Center of Open Chemical

Innovation

2. Embed business into the long term

strategy

3. Continuously (try) closing the value

chain

4. Business person to lead Biobased

Delta

5. Start joint R&D program with TNO

6. Cooperate in Topsectors / TKIs

7. Cooperate in EU programs and

PPPs

8. Cooperate with Flanders, France,

Germany and of course regional

clusters in Netherlands

10 Conference Business Models in the Circular Economy | 12 december 2012

What is needed to stay ahead?(goes for the BV Netherlands as a whole)

Further increase R&D effort, but…

… hardly any R&D funds available

… hardly any “cross sector” programs

Provide proof of concept, but…

… no funds available for demo or pilot facilities or testing

Vibrant SMEs needed, but…

… SME support under Topsectors / TKI unclear

… useful tools not available any more

Public opinion…

11 Conference Business Models in the Circular Economy | 12 december 2012

12 Conference Business Models in the Circular Economy | 12 december 2012

Green Chemistry CampusInnovating in a triple helix environment

Dennis van der Pas

+31 6 5135 9994

[email protected]

www.greenchemistrycampus.com

Twitter: @GreenChemCampus

LinkedIn: Green Chemistry Campus

Green Chemistry Campus

Plasticslaan 1

Bergen op Zoomwww.rewin.nl

www.biobaseddelta.nl

A presentation for:

Conference on Business models in

a circular economy

Hosted by:

VNO-NCW, MKB Nederland, FME,

The Ministeries of Economic

Affairs, Infrastructure and the

Environment, Foreign Affairs,

TNO, The Hague Centre for

Strategic Studies

All cooperating in Platform Material

Scarcity