Green advertising

GOODMORNING

LADIES AND GENTLEMEN

GREEN ADVERTISING

Welcome to the world of pollution

Have you ever been?

• Friend to yourself• Not caused worries to others• Made people laugh at no cost• Cleaned your place

Definition• Any campaign done to safeguard the environment

• Company positions the benefits to reduce the pollution

• Not CSR but BSR

• Not individual but collective

• Not suggestive but objective

Some facts

• Green Gap Survey 2008 • Survey - Gallup • Mintel • Burst Media • EcoAlgin• Survey Shopper Environmental Sentiment

Pioneers - Green Marketing

• Jacquelyn Ottman

• Susan Ward

Green Marketing - examples

• Johnson & Johnson• McDonald• Philips Light Bulb Company - Light Compact

Fluorescent Lightbulb • Voltas AC• Panasonic ECO ideas• Pothys free saplings

Green advertising strategy

5 points• Environmental Claims

Appearing in Your Advertisement?

• Can a Consumer Tell the Green Advertising

Claim

• Does Your stateEnvironmental

Benefits?

• Any Comparative Environmental Claims

• Does Your Product Label Contain Eco-Seal

Certifications?

challenges• Company• Supplier• Intermediary• You• And me

So

Lets welcome the pollution free world by

being responsible citizens of the planet

earth

Green [email protected] ProfessorDept of Management StudiesManonmaniam Sundaranar UniversityTirunelveli Tamilnadu Indiawww.markravi.blogspot.com