Greater Bay, greater play 30 March – 1 April 2021 (New venue near the airport) Shenzhen World Exhibition & Convention Center, China
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Greater Bay, greater play30 March – 1 April 2021
(New venue near the airport)
Shenzhen World Exhibition & Convention Center, China
Toy & Edu China 2021
Fair facts
Participation fee
Cost & schedule
sztoybaby2021
Date 30 March – 1 April 2021
VenueShenzhen World Exhibition & Convention Center
Address1 Zhancheng Road, Fuhai St, Bao’an, Shenzhen, China
AdmissionFree-of-charge. For trade visitors only.
OrganisersGuangdong Toy AssociationGuangzhou Li Tong Messe Frankfurt Co LtdMesse Frankfurt (HK) Ltd
ContactMesse Frankfurt (HK) Ltd35/F, China Resources Building26 Harbour Road, Wanchai, Hong KongTel: +852 2230 9237Email: [email protected]
www.chinatoyfair.com
20 November
December — MarchPreparations & promotion
March
30 March — 1 April
C
M
Y
CM
MY
CY
CMY
K
����’πbrochureen.pdf 1 2020/10/29 下午2:38
Get a foothold in China’s booming toy market
With over 30 years of history, Toy & Edu China is the leading trade platform for toys and educational products in South China. In 2020, the fair has relocated from the previous home of Guangzhou to the brand-new Shenzhen World Exhibition & Convention Center, providing you with a platform for business exchange, market information and for the chance to capitalise on new retail opportunities in China’s market.
Substantial market sizeChina’s toy market was worth USD 14.9 billion in 2019 and is expected to reach USD 27.2 billion by 2025. (Imarc Group)
Expanding consumer base drives higher demandThe two-child policy has resulted in an additional 2.4 million newborns in China every year. (HKTDC)
Overseas brands are popular in the China marketChinese parents are willing to spend more on overseas brand toys as they are perceived as safe, of high quality and with innovative designs.
Increasing popularity for STEAM toysChina has actively promoted science education in recent years, sparking the demand for STEAM toys.
E-connect 360, a series of digital services, has been launched for exhibitors to better engage with buyers regardless of geographical locations and time differences.
Business matching platform
Receive AI-powered recommendations and connect with potential buyers via the instant messaging tool before the fair opens. In 2020, the platform hosted 1,530 users from around the world.
Online showroom
A digital directory for exhibitors to gain more exposure for newly launched products. A search function is also available for buyers to look for suitable suppliers.
Achieve greater business outcomes beyond the booth
Industry Forum: meet industry experts from around the world to discuss latest trends and market outlook
Seminars and product presentations: increase your brand exposure by booking a product presentation and speaking at a seminar
One-to-one meetings: pre-schedule onsite meetings with your target buyers
Extra benefits for exhibitors (onsite activities)
Promote your business via our network
Advertisements & press releases
20+Chinese media
Advertisements & press releases
30+Overseas media
Direct marketing
Direct e-mailing Social mediaTelemarketing
Online marketing
SMSbroadcasts
Virtual meetings during the fair
Pre-schedule video conferences with overseas buyers who are not able to visit the fair in person. Staff will be assigned to help provide interpreting services and assistance for your booth tour or product demonstrations.
Market insight sharing
A knowledge-sharing platform for the industry to keep up-to-date with latest innovations and developments in the toy industry.
Overseas database
170+Countries and regions
Chinese database
30+regions
C
M
Y
CM
MY
CY
CMY
K
����’πbrochureen.pdf 2 2020/10/29 下午2:38
Importer, exporter, service company, buying office, wholesaler, agent & distributor
Visitors’ interests by product groups* Visitors’ business nature
of the visitors played a decisive, collective or consultative role in
purchasing decisions.
Electronic and electrical toys
Hobby models
Educational toys
Dolls, plush and soft stuffed toys
Animation licensing and licensed products
STEM / STEAM tools
Outdoor sports toys
Pre-school items and equipment
Inflatable toys
* total percentage is over 100 because of multiple selections
56%
31%
23%
21%
20%
17%
15%
13%
6%
Department store & supermarket
e-Commerce platform
Past buyer highlights
2020 fair review: meet quality buyers from China and overseas
89%
of the visitors were satisfied with their visit to the shows.
92%
of the visitors plan to re-visit the 2021 fairs.
75%
Wholesaler, agent / distributor
E-tailer
Trading company, importer & exporter
Hypermarket, supermarket & chain store
Training & educational institution
Others
30%
22%
21%
20%
5%
2%
61,553 visitorsfrom 31 countries & regions
*including Baby & Stroller China and Licensing China 2020
Why join the fair?
Leading toy fair in South China
Largest of its kind in South ChinaThe 2021 edition will provide a one-stop platform for you to demonstrate and promote new products at the world’s largest exhibition venue.
First toy trade show in Mainland China to kick off the sourcing seasonThe March fair date is right in China’s peaksourcing season as the market will be purchasing and preparing for the country’s peak salesperiod of Labour Day and Children’s Day.
Synergy of concurrent shows
The three fairs will feature 1,500 toy, baby and licensing brands, aiming to promote cross-industry exchange and development.
Highly accessible at the heart of the world's toy manufacturing base
Shenzhen is located in the Guangdong province, the world’s largest toy manufacturing and export base. With close proximity to Hong Kong, the city offers convenient transport links to railway stations and international airports, making it a convenient location for trade buyers from China and abroad.
Take advantage of China’s Greater Bay Area development
Most economically vibrant city in the Greater Bay AreaShenzhen's GDP per capita grew to USD 29,282 in 2019. With higher disposable incomes, parents in this region tend to invest more in quality toys.
China’s leading hub for technological innovationThe increasing focus on advanced technology and R&D in Shenzhen means exhibitors can grasp this rising potential in bringing their latest innovative products to the fair.
Shenzhen
Dongguan
Hongkong
Guangzhou
Electronic toysWooden and paper toysDolls, plush and soft stuffed toysConstruction sets and blocks
Inflatable toysOutdoor & sporting goods Cycling toysHi-tech toys
Models and miniaturesDIY, creative & craftworkMusical toys
Pre-school educational products Pre-school electronic productsPre-school amusement play-setsEducational toys
STEM / STEAM toolsTeaching aidsKindergarten equipment and supplies
Special Education Needs (SEN) toolsBooks & publications
A wide range of products
Toys
Educational products
C
M
Y
CM
MY
CY
CMY
K
����’πbrochureen.pdf 3 2020/10/29 下午2:38
2020 fair review: strong line-up of renowned toy companies and manufacturers
Exhibitor highlights
Exhibitors’ feedback
Exhibitor countries & regions
Greater China(including Mainland China, Hong Kong, Macau and Taiwan)
Australia
Russia
Sweden
USA
Well-recognised by Chinese buyers as the ‘must-go’ marketplace to source high-quality and branded products from overseas.
Prime location
Distinctive booth design
Customised year-round marketing solutions
Exclusive and free exhibitor services
Toy & Edu China is well-known in the industry, so if we want to find new customers and enhance our brand exposure it is the place to be. We’ve met customers from both online and offline channels, including major e-commerce platforms such as Tmall and JD.com, while some chain stores are also interested in our products.
Mr. Shane Au Yeung, Domestic Sales Manager, Eastern Progress Company Ltd, Hong Kong
Toy & Edu China is a very professional fair which attracts high-qual-ity buyers from all over China, and even around the world. There-fore, we highly value this fair because we can find so many new high-quality distributors, retailers and toy companies here. Costco Wholesale is one of the big buyers we met this time. We believe exhibiting here is the quickest and most effective way for business to recover from the pandemic.
Ms Jane Chow, CEO, Theme Party Culture (HK) Co Ltd, Hong Kong
International Zone
Exhibitor product groups
Electronic and electrical toys
Animation licensing and licensed products
Construction sets and blocks
Educational products and amusement play-sets
Dolls, plush and soft stuffed toys
Wooden and paper toys
Hi-tech toys
Models and miniatures
Inflatable toys
Others
36%
14%
11%
10%
8%
7%
6%
3%
3%
2%
2%
36%
3%
6%
7%
8%
10%
3%
11% 14%
*including Baby & Stroller China and Licensing China 2020
1,321 exhibitors 14% 140,000 sqm exhibiting brands
1,500+
from 8 countries & regionsexhibition space
C
M
Y
CM
MY
CY
CMY
K
����’πbrochureen.pdf 4 2020/10/29 下午2:38
2020 fair review: strong line-up of renowned toy companies and manufacturers
Exhibitor highlights
Exhibitors’ feedback
Exhibitor countries & regions
Greater China(including Mainland China, Hong Kong, Macau and Taiwan)
Australia
Russia
Sweden
USA
Well-recognised by Chinese buyers as the ‘must-go’ marketplace to source high-quality and branded products from overseas.
Prime location
Distinctive booth design
Customised year-round marketing solutions
Exclusive and free exhibitor services
Toy & Edu China is well-known in the industry, so if we want to find new customers and enhance our brand exposure it is the place to be. We’ve met customers from both online and offline channels, including major e-commerce platforms such as Tmall and JD.com, while some chain stores are also interested in our products.
Mr. Shane Au Yeung, Domestic Sales Manager, Eastern Progress Company Ltd, Hong Kong
Toy & Edu China is a very professional fair which attracts high-qual-ity buyers from all over China, and even around the world. There-fore, we highly value this fair because we can find so many new high-quality distributors, retailers and toy companies here. Costco Wholesale is one of the big buyers we met this time. We believe exhibiting here is the quickest and most effective way for business to recover from the pandemic.
Ms Jane Chow, CEO, Theme Party Culture (HK) Co Ltd, Hong Kong
International Zone
Exhibitor product groups
Electronic and electrical toys
Animation licensing and licensed products
Construction sets and blocks
Educational products and amusement play-sets
Dolls, plush and soft stuffed toys
Wooden and paper toys
Hi-tech toys
Models and miniatures
Inflatable toys
Others
36%
14%
11%
10%
8%
7%
6%
3%
3%
2%
2%
36%
3%
6%
7%
8%
10%
3%
11% 14%
*including Baby & Stroller China and Licensing China 2020
1,321 exhibitors 14% 140,000 sqm exhibiting brands
1,500+
from 8 countries & regionsexhibition space
C
M
Y
CM
MY
CY
CMY
K
����’πbrochureen.pdf 4 2020/10/29 下午2:38
Importer, exporter, service company, buying office, wholesaler, agent & distributor
Visitors’ interests by product groups* Visitors’ business nature
of the visitors played a decisive, collective or consultative role in
purchasing decisions.
Electronic and electrical toys
Hobby models
Educational toys
Dolls, plush and soft stuffed toys
Animation licensing and licensed products
STEM / STEAM tools
Outdoor sports toys
Pre-school items and equipment
Inflatable toys
* total percentage is over 100 because of multiple selections
56%
31%
23%
21%
20%
17%
15%
13%
6%
Department store & supermarket
e-Commerce platform
Past buyer highlights
2020 fair review: meet quality buyers from China and overseas
89%
of the visitors were satisfied with their visit to the shows.
92%
of the visitors plan to re-visit the 2021 fairs.
75%
Wholesaler, agent / distributor
E-tailer
Trading company, importer & exporter
Hypermarket, supermarket & chain store
Training & educational institution
Others
30%
22%
21%
20%
5%
2%
61,553 visitorsfrom 31 countries & regions
*including Baby & Stroller China and Licensing China 2020
Why join the fair?
Leading toy fair in South China
Largest of its kind in South ChinaThe 2021 edition will provide a one-stop platform for you to demonstrate and promote new products at the world’s largest exhibition venue.
First toy trade show in Mainland China to kick off the sourcing seasonThe March fair date is right in China’s peaksourcing season as the market will be purchasing and preparing for the country’s peak salesperiod of Labour Day and Children’s Day.
Synergy of concurrent shows
The three fairs will feature 1,500 toy, baby and licensing brands, aiming to promote cross-industry exchange and development.
Highly accessible at the heart of the world's toy manufacturing base
Shenzhen is located in the Guangdong province, the world’s largest toy manufacturing and export base. With close proximity to Hong Kong, the city offers convenient transport links to railway stations and international airports, making it a convenient location for trade buyers from China and abroad.
Take advantage of China’s Greater Bay Area development
Most economically vibrant city in the Greater Bay AreaShenzhen's GDP per capita grew to USD 29,282 in 2019. With higher disposable incomes, parents in this region tend to invest more in quality toys.
China’s leading hub for technological innovationThe increasing focus on advanced technology and R&D in Shenzhen means exhibitors can grasp this rising potential in bringing their latest innovative products to the fair.
Shenzhen
Dongguan
Hongkong
Guangzhou
Electronic toysWooden and paper toysDolls, plush and soft stuffed toysConstruction sets and blocks
Inflatable toysOutdoor & sporting goods Cycling toysHi-tech toys
Models and miniaturesDIY, creative & craftworkMusical toys
Pre-school educational products Pre-school electronic productsPre-school amusement play-setsEducational toys
STEM / STEAM toolsTeaching aidsKindergarten equipment and supplies
Special Education Needs (SEN) toolsBooks & publications
A wide range of products
Toys
Educational products
C
M
Y
CM
MY
CY
CMY
K
����’πbrochureen.pdf 3 2020/10/29 下午2:38
Get a foothold in China’s booming toy market
With over 30 years of history, Toy & Edu China is the leading trade platform for toys and educational products in South China. In 2020, the fair has relocated from the previous home of Guangzhou to the brand-new Shenzhen World Exhibition & Convention Center, providing you with a platform for business exchange, market information and for the chance to capitalise on new retail opportunities in China’s market.
Substantial market sizeChina’s toy market was worth USD 14.9 billion in 2019 and is expected to reach USD 27.2 billion by 2025. (Imarc Group)
Expanding consumer base drives higher demandThe two-child policy has resulted in an additional 2.4 million newborns in China every year. (HKTDC)
Overseas brands are popular in the China marketChinese parents are willing to spend more on overseas brand toys as they are perceived as safe, of high quality and with innovative designs.
Increasing popularity for STEAM toysChina has actively promoted science education in recent years, sparking the demand for STEAM toys.
E-connect 360, a series of digital services, has been launched for exhibitors to better engage with buyers regardless of geographical locations and time differences.
Business matching platform
Receive AI-powered recommendations and connect with potential buyers via the instant messaging tool before the fair opens. In 2020, the platform hosted 1,530 users from around the world.
Online showroom
A digital directory for exhibitors to gain more exposure for newly launched products. A search function is also available for buyers to look for suitable suppliers.
Achieve greater business outcomes beyond the booth
Industry Forum: meet industry experts from around the world to discuss latest trends and market outlook
Seminars and product presentations: increase your brand exposure by booking a product presentation and speaking at a seminar
One-to-one meetings: pre-schedule onsite meetings with your target buyers
Extra benefits for exhibitors (onsite activities)
Promote your business via our network
Advertisements & press releases
20+Chinese media
Advertisements & press releases
30+Overseas media
Direct marketing
Direct e-mailing Social mediaTelemarketing
Online marketing
SMSbroadcasts
Virtual meetings during the fair
Pre-schedule video conferences with overseas buyers who are not able to visit the fair in person. Staff will be assigned to help provide interpreting services and assistance for your booth tour or product demonstrations.
Market insight sharing
A knowledge-sharing platform for the industry to keep up-to-date with latest innovations and developments in the toy industry.
Overseas database
170+Countries and regions
Chinese database
30+regions
C
M
Y
CM
MY
CY
CMY
K
����’πbrochureen.pdf 2 2020/10/29 下午2:38
Greater Bay, greater play30 March – 1 April 2021
(New venue near the airport)
Shenzhen World Exhibition & Convention Center, China
Toy & Edu China 2021
Fair facts
Participation fee
Cost & schedule
sztoybaby2021
Date 30 March – 1 April 2021
VenueShenzhen World Exhibition & Convention Center
Address1 Zhancheng Road, Fuhai St, Bao’an, Shenzhen, China
AdmissionFree-of-charge. For trade visitors only.
OrganisersGuangdong Toy AssociationGuangzhou Li Tong Messe Frankfurt Co LtdMesse Frankfurt (HK) Ltd
ContactMesse Frankfurt (HK) Ltd35/F, China Resources Building26 Harbour Road, Wanchai, Hong KongTel: +852 2230 9237Email: [email protected]
www.chinatoyfair.com
20 November
December — MarchPreparations & promotion
March
30 March — 1 April
C
M
Y
CM
MY
CY
CMY
K
����’πbrochureen.pdf 1 2020/10/29 下午2:38
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