Great

great it is a mobile application that allows users to “great” places and items based on a rating of 1 to 5. 1 being the lowest rating, 5 being the highest.

For example users can rate a restaurant or a specific dish in that restaurant (e.g. burger). Likewise users can rate a retail venue or a specific item within that retail venue (e.g. pair of shoes).

Great differentiates itself from other rating applications and websites:

•Easy to use interface•Application built on a mobile experience as opposed to desktop•Compliments other existing social media sites such as Facebook, twitter and instagram.•The great it coefficient, based on objectivity, follower count and number of greats, gives active users a “louder voice” in deciding the scores of any given item

what’s so great?

Greating items:

Users can either sign up through their facebook or twitter accounts.

Once signed up, greating items is as easy as1)Input item to great2)Give a score from 1 to 53)Add tags (Optional)4)Add image (optional)

Users can add up to 3 tags to anygreated item by using the hash tag. i.e.#Beirut #marina #restaurants

Hash tags are used to describe a greated item which facilitates searches. Hash tagged items are not rated. If a user for example wanted to rate the venue Zaitunay Bay, they would input zaitunaybay as the first word then add 3 additional words – perhaps #Beirut #marina #restaurants

Any inputted item after the first wordautomatically is given a hash tag.

great it

Search

-Users can search items by simply inputting key words. Any items that have been either rated or hash-tagged will appear in the search results.

-All greats are geographically tagged to ensure search results are the best fit. For example if a user searches for “mybar” when in Beirut, mybar Beirut will appear further up on the results page than mybar Barcelona.

-Similarly if a user would like to search for a particular category, such as bars, than all greats that have been hash tagged with that descriptor will appear in the results page with the greats closest in distance appearing first.

If a user wants to search for something more specific, such as “Restaurant, Beirut, Italian”, then results will appear that have matches of the these three words.

Users can also search for other users to follow

search

The primary post launch objective of great is to grow the active user community. However, to ensure long term growth, it is essential that great (as a phase two of launching), is monetized without hindering the user experience or cluttering information while maintaining objectivity.

Sponsored results Outlets can sponsor results whereby they pay to have their outlet appear when certain chosen keywords are searched. An alternative is to also have paid “search optimization” for outlets where by their outlet will appear on the first or second row if a tagged word is activated

Customization / Own the tagOwners of outlets or businesses will be able to claim and customize their page (upon ownership confirmation of outlet) for a minimal annual fee.

Owners will be able to add additional information to their page such as menu, average price, opening hours and other pictures of their outlet. A standard template will be designed to make uploading any information easy for all owners and comprehensible to all users. Users will potentially be able to follow certain pages of interests and choose to receive push messages informing them of any updates. For example, a clothing store can inform their followers of a sale or an arrival of a new collection.

To ensure credibility, scores and greated times along with user uploaded pictures will not be editable by the owner of the page.

monetization – phase 2

Profile:Your profile is a log of your past history of greated items along with a short Bio of yourself. Other users have the option of following you.

Settings:Settings and user options are straight forward.

Users will be able to decide if they would like to post their greats to either facebook or twitter or neither.

profile

Linked accounts

Each user has the option of linking great to other social media sites such as twitter and facebook.

Linking accounts will increase the functionality of app while also increasing the reach and potential user base.By using hash tags, all greats become easily searchable within twitter and even Google

Clicking on a link, will direct the user to the great website to download the app

linked accounts

The great coefficient:

Results are computed according to the great coefficient. Unlike other rating systems (IMDB, Youtube) that use average scores, greated scores are a weighted average dependent on each inputted users coefficient.

The greated coefficient is dependent on 3 factors:- Number of followers (percentile rank) – 20% weighted - Number of times greated (percentile rank) – 50% weighted - Objectivity of greats (deviation from 2.5 (i.e. median rating)) – 30% weighted (note: how this is calculated

will require further discussion)

=

John Smith’s profile:followers: 546 followers - 63 percentilegreated 1845 times - 56 percentileobjectivity – 90 %gu = 0.67

(0.20 x 63) + (0.50 x 56) + (0.30 x 90)

100=

(0.2 x followers) + (0.5 x # of greats) + (0.3 x objectivity)

100

Joe Blogs profile:followers: 2546 followers - 89 percentilegreated 145 times - 26 percentileobjectivity – 92 %gu = 0.58

(0.20 x 89) + (0.50 x 26) + (0.30 x 92)

100=

the coefficient

why mobile?

Global mobile traffic now represents roughly 13% of Internet traffic.

There are 5 billion mobile phone users in the world, but only 1 billion smartphone users.

To date handset makers have shipped well over 600 million smartphones that run on the Android operating system, while Apple has shipped around 100 million iPhones in the last four years.

The number smartphone users is growing by 42% a year, globally, according to research from Morgan Stanley

On Black Friday 2012, the day after Thanksgiving that marks that frenzied start to the Christmas shopping season in the U.S., 24% of all online shopping took place on mobiles and tablet devices, up from 6% in 2010. In India, mobile Internet traffic has already surpassed desktop traffic as of May 2012

We’re not reinventing the wheel…..

language

followersfollowing

hash tag

By using similar language to twitter and instagram, we not only make the interface an instantly recognizable and user friendly experience but also make cross integration between apps effective and easy.

When users link their great account to twitter, any item that has been greated will be searchable on twitter via hashtags.

search

what’s out there already?People have rated, graded and given scores for as long as anyone can remember. These grading systems inevitably made their way onto the net in the form of websites and then evolved to mobile apps.

From IMDB, to Yelp, trip advisor, urban spoon and hundreds of other apps, there are already many other rating and grading apps that already exist.

The key success factor is to differentiate great from what’s out there already. To give added value in an already existing playing field. To put in perspective, when facebook first launched, there were already tens of social media sites. (hi5, myspcae, six degrees, classmates, freindster…)

that’s what makes it great

- great is developed to be mobile and not a hybrid of a website and a mobile app- Language allows easy integration with twitter making it easy to great and search

greats- No boundaries: great doesn’t confine the user to predefined inputted items.

Users can great everything from the burger they ate, to the diner they ate it at, to the movie they watched, to the celebrity actor who starred in the movie

- Simple: No unnecessary frills. Doing too much too quickly confuses users- Phased approach: develop basic functionality and then add modifications over

time as the app gains popularity (e.g. sponsored results, customized venue / product pages)

- Maintain focus – focus first on local market (Lebanon), then Regional (Middle East) then Global (World)

mobile

simple

no boundariesuniversal language

focus phased approach

founder and CEO

Haytham Nasr

Haytham is a Founding Partner of mygroup, a diversified

investment group which leveraged crowd funding to start up

several business. (www.mygroup.me) He has over 9 years of

experience in Advertising, Marketing, and Brand Management. He

began his career with Leo Burnett where he developed through-

the-line holistic campaigns for a leading, global F&B manufacturer.

He then transferred to the client side with British American

Tobacco where he performed Brand Management for a portfolio of

Brands. He then continued his career with Nestle MENA, before

founding mygroup. Haytham holds a B.B.A. from the American

University of Beirut.

developers

At Ebbex, they differentiate themselves from the competition by the unique value and

unparalleled level of service that they deliver to their clients .Their promise to each client is

based on:

Excellent Communication Personal Attention Cost-Effective Custom App Quality App Development

great is being developed by Ebbex:Situated in Redding, California, Ebbex was founded by Nicolas Acuña and Mikka Olsson. The company has annual billings of over 750,000 USD and have recently won best Best Mobile Applications Development Company from www.bestwebdesignagencies.com

Have a great day