GREAT NEWS! The Manufacturing Industry is Internet Challenged
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GREAT
NEWS!The Manufacturing
Industry is
Internet Challenged
A study by Grass Roots Marketing found that only 16% of average New Jersey manufacturers received an excellent website grade.
The same Grass Roots study found that a mere 4% of average manufacturers are actively blogging.
According to Inprela, 79% of manufacturing websites aren’t optimized for mobile.
HOWEVER, 56% of industrial professionals don’t contact a vendor until they compare & evaluate vendors through supplier website content.
83% of buyers review up to three pieces of content before making a decision on an industrial purchase over $1,000.
94% of B2B buyers report that they conduct some form of online research before making a business purchase.
Why is it a GOOD THING for you that
other manufacturers are behind the
times?
Having an online presence = exercising
(Most manufacturers have the Internet wallop of Bambi scrambling on ice.)
POWERFUL ADVANTAGES
Bigger and more active presence = bigger “muscles”
More muscle = easier to “fight” the competition
You ONLINE + competitors OFFLINE (or vice versa) =Rocky Balboa vs. Napoleon Dynamite
You ONLINE + competitors ONLINE =Rocky vs. Rocky
Do you want to be Napoleon Dynamite going up against Rocky?
YOU LOOK GREAT IN COMPARISONModern
ApproachableForward-Thinking
Competitive
Outdated
UninformedScared of Change
Stagnant
VS.
You look great in comparison.VALUABLE HEAD STARTReach, educate, and interact with your prospects before competitors do
“Hey, remember Company Y? They’ve been super informative throughout this whole process. Maybe we should look into them further.”
You look great in comparison.MANY CUSTOMERS
Few manufacturers with online marketing strategies = more customers for those who do have great strategies.
You look great in comparison.NEXT GEN TALENT
Guess where new manufacturing talent is hanging out?
THE INTERNET
What do you need to SUCCEED?
You look great in comparison.1.OPTIMIZED WEBSITE
Mobile Friendliness
People pick up their mobile devices 150-200 times per day. Across the U.S., there are almost 30 billion mobile moments per day.
(Forrester)
57% of businesses who blog
once a month acquire a
customer from their blog. That
number jumps to 82% if they
blog daily.
You look great in comparison.2. A Story and Voice● Your business’s story and voice is
different from your own● These should resonate with your
buyer personas● Of the customers in our study who s
aid they have a brand relationship, 64% cited shared values as the primary reason.
You look great in comparison.3. Social Media
FacebookWorldwide, there are over 1.55 billion monthly active Facebook users.
Twitter70% of small businesses are on Twitter.
85% of followers feel more connected to a business after following them.
Instagram’s per-follower engagement rate for top brands is 58x higher than Facebook and 120x higher than Twitter.
YouTube
Unlike users of other social media networks, YouTubers will actually watch ads.
LinkedInAccording to Oktopost, 80% of B2B leads and conversions generated by social media came from LinkedIn. Twitter came in second with 12%.
What social networks do your best buyers use?
You look great in comparison.4. Email Marketing
Lead Nurturing,Workflows,Marketing Automation
89% of marketers say email is still their primary channel for lead generation.
To wrap it up, the benefits of the Internet include...
● Powerful advantages over your competition
● You look great in comparison● You get a head start on influencing
buyers● No industry dilution yet
To take advantage of those benefits, you need at least...
● An optimized website & all of its components
● A story and a voice● Social media● Email marketing
ABOUT USprotocol 80 is a group of guys and gals who love helping businesses grow.p80 was founded in 2002 as a website design firm, but has since evolved into a full-service Inbound Marketing agency. Check out our website for more info!
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