Great American Teach In - What is UX

User eXperience

Design

Mike Gallers – UX Designer – Regions Bank

What is UX Design?

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Designing experiences for people.

Usually between a person and an object or computer system.

What is UX Design? Problem Solving

Graphic/Visual Design

Information Architecture

Asking questions

Designing for everyone (accessibility)

User research

UI Development

Content strategy/content creation

Usability

Marketing

Sales

Sketching3

Where is UX Design? Web sites

Phone apps

Tablet apps

Stores

Buildings

Remote controls

Car dashboards

DVR menus

…everywhere!

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Why is UX Design important?

If your goal is for people to have a good experience with your product, service, website, app then that experience needs design, research, and testing. NO ONE gets it right the first time (not even Apple)

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What do I need to learn and be passionate about to be a UX Designer? People

People

People

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Cognitive Psychology

Behavior

Peoples’ desires and needs

Peoples’ situations and emotions

How to research

How to ask the right questions

How and why people use certain things (phones, laptops, tablets, ATM machines, car dashboards, TV menus, microwave displays, etc

More specifically:

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What I have worked on

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What I have worked on

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What I have worked on

What is good (and bad) design?

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Is this good design?

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Is this good?

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• The main task users have is to search for flights, and that form is hidden.

http://www.southwest.com

What about this? Good? Bad? Meh?

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Huh? What is what now?If your buttons need instructions, they aren’t useful buttons.

Small dialogs and error messages also need design

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Imagine if it was your job to use this every day.

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Does your toilet have this many buttons?

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Even door handles need design!

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Handles are for pulling, flat panels are for pushing.

What are you supposed to do here?

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• Its pretty clear what the site is and what the site’s designer wants you to do

https://www.spotify.com/us/

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http://www.apple.com/

What is the most important thing apple wants you to know about?

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Apple – then (1997) and now

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Amazon - Then (1995ish) and now

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Yahoo – then (1994) and now

People have experiences every day with many things. Our job as UX Designers is to make sure they are positive experiences.

25Mike Gallers – UX Designer – Regions Bank

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What next? DESIGN!

Your team will choose one of the following problems to solve.

Then design an app (either phone, tablet, or web) that meets the requirements the school stated.

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Problem 1: The school wants to allow kids to have more time to eat without increasing overall lunchtime.

Request:The school wants a way for kids to order lunch ahead of time so that it can be waiting at their seat for them. ______________________________

Problem 2: Kids don’t always have time to browse in the library and sometimes don’t even have much more than a few minutes to visit the media center.

Request:The school needs a way to allow kids to search and check out books so they are ready to just swing by and pick up.

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Design assignment:

Sketch ideas for your app or website. Use as many pages as you need for the views you think are important.

Think about the tasks you, the student will need to take to accomplished the goals stated in the requirements.

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Sample Sketches:

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Sample Sketches: