Grazing in the grass @ ithaka

Grazing in the Grass @ IthakaCultural Policy

First Idea• First idea: working with Museum M• Invite French speaking part of Belgium• Organize events, May ‘68? Bert Kruismans?

Improgroups?• We visited Louvain-la-Neuve. Learned about

possibilities.• Bad communication with Museum M. Decided to

work with Ithaka.

Final idea• Ithaka was a great partner and we elaborated our

idea:• Grazing in the Grass @ Ithaka• We invited students from Louvain-la-Neuve as well

as students from Leuven to a have a pick nick near Het Kartuizerklooster

• Tea and Sandwiches accompanied by acoustic music (Big Nose Jim, Ledgendaddy and Jef)

• Guided tours in French by organizer Geert Janssen• At 20u30 there was a performance by The Talking

Donkeys

The program• 16.30 Afternoon Tea with sandwiches

17.00-20.00 Acoustic Music

>17.00 Big Nose Jim>18.00 Ledgendaddy>19.00 Jef

18.00 Guided tours in French

20.30-23.00 The Talking Donkees

>L’ame Buccale (music)>Duchka Walraet (word)>Little Boy (music)>Jan Baetens (word)>Wide Vercnocke (music)

Self-evaluation - Motivation• Strong connection between Louvain-la-Neuve and

Leuven• Museum M brought this to our attention. They said

they had few visitors from the French speaking part of Belgium

• We always wanted to keep this idea, also after our collaboration stopped

• Distance not too big, but no activities together• The more we organize events, the more the two

cities will grow to each other

Budget• What has to be paid?• Bread, ham, cheese and lettuce• Napkins, teabags• Flyers and posters• Artists• Thankyou gifts

• What we got for free• Thanks to partners Ithaka and LOKO cultuur: teacups, in

case of bad weather the use of the library of the cloister, the tour in French by Geert

• Blankets, pillows, water boilers, cake and other desserts

• Galerie Walravens• They kindly offered us 250 euro to sponsor our event so

we could pay everything

Marketing Plan• Regular meetings, discussing change of plans• Trying out various concepts for our project: Radio a

Gogo, de Vlaamse Improcup,…• 20/03 trip to LLN to test our ideas. Very informative!

Adapted plans to the needs of the students. Good contacts with KotVerdom. Also met with Musée de LLN. Everybody very enthusiastic.

• Met with Ithaka and finally had a clear view of event• Galerie Walravens (250 euro!)• Promo tour at LLN, handing out flyers and putting up

posters.• Professional photographer• Promo plan• Checklist

Communication Plan• Facebook: general page and event page • Twitter• Ithaka website• Radio Scorpio: Scorpio Scoops• Press Release in e-cultuur and Veto• The Flyer and the poster

e-cultuur

Ithaca Website

Veto

Scorpio Scoops

Twitter

Facebook

SWOT analysis

STRENGHTS• Original idea• Goodwill from LLN• Great partner Ithaka• Help from friends & family• Generous sponsor amount• FREE!• Johanna as project leader

WEAKNESSES• Bad weather• Little time to organize due to

bad communication with Museum M

• Hoped to see more people form LLN

OPPORTUNITIES• People from both parts (Leuven

and Louvian-la-Neuve) are really excited about doing projects together. Remember for future events!

THREATS• Start on time! Students have a

school rhythm. On certain periods of the year they just won’t come.

• The distance and the price might be a stumbling block.

In conclusion

We had to work hard, especially the last two weeks before the event. But we did

learn a lot and had a great time!

Thank you for your attention

Photos: Liesa Olislaegers