Gray’s Lake Guide Josh Hulsey, Ann Schnoebelen, Katie Vecitis.

Gray’s Lake Guide

Josh Hulsey, Ann Schnoebelen, Katie Vecitis

Dana lives in Des Moines.

She wants to spend time with family and friends.

She likes the outdoors.

She wants to attend events in the community.

She enjoys being active.

She’s looking for things to do.

Dana should be at Gray’s Lake Park.

?

But this is why she isn’t.

People should know

• Is one of American Planning Association’s “10 Great Public Spaces for 2011.” Previous winners include Central Park in NYC and Lincoln Park in Chicago

• Hosts mixers, concerts, movies and special community events

• Offers sailing lessons, yoga classes, bird watching sessions, bike and boat rentals, a concession stand and much, much more

GRAY’S LAKE PARK…

We’ll tell themWith the Gray’s Lake Guide app for iPhone.

o Register for classes and events

o Reserve bikes and boatso Get the latest updates on

special eventso Browse upcoming calendaro Have up-to-date info on

closings, maintenance, etc.o Learn about the park and its

amenities

What competition?

The website• Confusing, difficult to navigate, extraneous

information, blank pages and lots of user frustration

Other apps• They don’t exist, for Gray’s Lake or for any Iowa parks

Des Moines Register• Doesn’t filter information down to exactly what users

are looking for and the information is not always available

Bring Dana to Gray’s Lake Park.