GrayHairAdvisors.c om 5 June 2014 Temporal Messaging CRRI
GrayHairAdvisors.com
5 June 2014
Temporal MessagingCRRI
Agenda• Definition of Temporal Messaging• What is the Right Time ? It depends• How to know where to Deliver ?• Case Studies • Technical Challenges • Other Issues to consider • Potential Benefits
Definition: Temporal Messaging • Refers to time as a manageable and measurable
dimension of communication in both digital and hard copy formats.
• PrePlanning is Key to Flawless Execution To support current need for omni channel
messaging; managing time in todays’ communication world
To support messaging over time such as next month or next year or 2 years from now on a specific date, a range of dates based on service standards or in response to events
What is the Right Time? It depends
Recognize NOW by Time Zone.
What is a timely response vs. • Context • Cultural • Emotional• Technical
How to know where to Deliver?
Swiss.post • Government Mandate
Citizens required by law to file COAs
Official digital address connects physical address
Swiss Post has both digital and hard copy services for both individuals and businesses
USPS.post • Voluntary / Opt-in
Citizens and Businesses voluntarily file COAs
Will every citizen be assigned a .post address or will it be opt-In? Will .post connect to physical address?
GovDelivery provides digital services for many government agencies…
Establish triggers for communication format: hard copy vs. digital
Will USPS deliver “now?”
• Deliver to your phone– GPS
–
• Deliver Quickly MAX Delivery: within the Hour: any items from drug store, supermarket and liquor store.
• Delivery on Customer’s ScheduleUSPS delivers Sunday Google / Amazon Drones in US (?)
Case Studies
VISA/MASTERCARD Finally Retire the Mag StripeWhat infrastructure is needed to support the re-
issuance of all US Credit Cards over next 3 years? Clearly defined contracts, specific to business
relationships further spelled out in the case studies including the logistics of the hand-off between the
private sector, the USPS and the end customer Nurture One-Off Opportunities; let the positive
experience speak for itself
New Opportunities in Monopoly Mail
Business Continuity
• Contractual rate for contingency messaging triggered by disaster events Custom set-up, retainer & transactional pricing for executing services Address Management Gap
USPS perspective / legal constraints Temporarily Away Mail Handling in Disaster Mode
Recent Experience: Sandy / Katrina Individuals coping with disaster Businesses needs to send appropriate messages to
customers
Boomerang Mail
Message to your future self keep USPS informed of physical location
Requires Storage & RetrievalPrivate Sector facilities and/or services in USPS facilities
MultiGenerational Communication
• Current CEO to Future CEO (Female)Mary Katherine Goddard: First woman postmaster (1775) in Baltimore catalyst.org What might she have written ?
Katherine Graham: First woman CEO of a Fortune 500 company (Washington Post) “To love what you do and feel that it matters — how could anything be more fun?”
• Sasha & Malia Obama Family Time Capsule
Social MessagesCitizens requesting time/date specific delivery of
specific letters and parcelsDate not-certain?
Extend usage of IMB to execute postage payment on greeting cards; retail or online Consumers have the option of buying a years worth of
family birthday cards in advance, lets say in January The Greeting Card company will release the designated
cards to the USPS for “date not-certain” or “time & date specific” delivery services, based on consumer preferences
Olympic Mail‘Previously we had a 24-month turnaround with a new set of stamps and we are already working on designs for 2014. With the Olympics the fastest turnaround we did was just 11 hours.’ Tim Cowen, director of business and consumer media relations at Royal Mail
Technical Challenges
• Preferences: Sender and Receiver• Accurate and preferred delivery address• Identity and Address Authentication
– usps.post system, as imagined… vs. what can be done today.
A few technical points
• How might the IMb be constructed in order to support request for services over time … • A Service Type Identifier (STID) for temporal mail • Could the Tray Management System be used to
store/retrieve certain letters… beta test ? • Need economic projection of CPI in X years to
provide a couple of costing examples. Cost – might be useful to try to provide an example using assumptions categories…
Other issues to consider
• Logistics & Reliable Execution – Tightening handoff between
private & public requires follow up with stakeholders to establish consensus
• Mitigate Risk of Bankruptcy– Private Sector – or USPS
• Digital/physical storage, retrieval, warehousing– Earth Class Mail
• Technological changes– Analog to Digital
• Security Requirements – Basic vs. High Security
Custom Encryption
What Temporal Messaging can do for . . . Consumers
• Provide a convenient, modern way to do traditional things
Businesses• Lower costs and expand the potential advantages of a unique medium
USPS• Generate new products/services to attract consumer interest and better serve business