TERI THOMPSON Gravity Summit Consulting THE POWER of REAL-TIME SOCIAL MEDIA
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TERI THOMPSONGravity Summit Consulting
THE POWER of REAL-TIME SOCIAL MEDIA
REAL-TIME SOCIAL MEDIA
• Why should I care?• What is Real-Time Social Media?
• The BIG GLOBAL picture
• Why now?• How is it impacting
• Business• Communication• Government• Non-profit
?
•One Tweet – a message with no more than 140 characters – turns into $33 million-plus in Haitian disaster relief
•A Town Hall meeting on transportation systems in Orange County, California is viewed in real-time -Russia-Western Europe-Asia
•Former struggling competitors are thriving by sharing customers
CONSIDER THE FOLLOWING
IF NOT FOR YOURSELF, THEN FOR YOUR EMPLOYEES, CLIENTS & CUSTOMERS.
•100,000 people a day are joining a community somewhere around the world
•Clients and consumers are relying on each other for buying decisions
“Reviews are the New Advertising” “Conversation is Currency”
•Be aware of how to harness these platforms for your own professional and personal branding
•How to educate yourself about the impact and use of social media to stay relevant
WHY SHOULD I CARE?
Consumer Products Safety Commission
Now, a federal agency that is charged with protecting consumer safety will start makingproduct complaints public.
Set to change March 11, 2011 -- effectively putting the government into the social-media business and lifting the lid on what are sometimes allegations of serious injury.
Source: Ad Age January 24, 2011
http://adage.com/article?article_id=148411
What is Real-Time?
The Now Lens
What is Social Media? Defined
• Free digital platformsthat support conversationwithin a community
• Media that is Social• New Tools• Instead of one-to-one It is one-to-many
What is Social Media? Reach
United States -Popular• Facebook 600 Million +• Twitter 170 Million +• LinkedIn 90 Million+• YouTube 2 Billion videos per/day
International• Ren Ren, QQ, Sina, Kaixin• Orkut • StudiVZ • V Kontakte, Odnoklassniki
The World of Social Media
Why Now?
Why is social media everywhere?
World Community Populations
1.3 Billion
1.2 billion
600 million
Digital Natives•DIGITAL NATIVES, Generation Y, Generation Net
Global “YOUTH BULDGE”
•Males /Females under 35 years of age•In U.S. 90 million - outnumber Baby Boomers 70 million
Beck, John C., Wade, Mitchell. “Got Game: How the Gamer Generation is Reshaping Business Forever.” Boston, Harvard Business School Press, 2004. 1-2.
Why Now? The Perfect Storm Has Hit
Free
Technology
Global Recession
Digital Natives
CommunicationsShift
Who is Using Real-Time Social Media?
Your Kids, You, and Your Mother•Fastest growing demo on FB - Women 50+
•Average video game player - 43 year old woman
Fastest growing category is Virtual Currency Gaming “Farmville”. “Texas Hold ‘em Poker”
Real-Time Social Media
• Businesses - all sizes & categories
• Non-Profit, Fundraising• Government• Entertainment• Healthcare• Auto• Sports• Retail• RestaurantsEverywhere!
It’s all about the Conversation
• There is a Conversation taking place inreal-time about
»Your brand»Your industry»Your competition
• The Conversation is taking place»with You»or without You
Fortune 100 Global Corporations
• The number of companies being talked about on Twitter increased by 90% over the last year
• Resource: Burson-Marsteller Global Social Media 2011 Check up
Fortune 100 Global Corporations
• 25% increase in use of four social media platforms
• 18% increase in Twitter • 14% growth in YouTube • 13% growth in Facebook pages• Twitter is emerging as the predominant
social media platform• Share specific communications with targeted
stakeholders• 148% increase in @ mentions
• Resource: Burson-Marsteller Global Social Media 2011 Check up
Communication Has Changed Forever
• Corporate Communications• Media Relations• Sales• Marketing• Customer Service• Public Relations• Journalism• Emergency Alerts
Communication Has Changed Forever
The Voice of the Individual aggregates into a
Global VoiceTruthAuthenticityTransparencyAdding Value
Wael Ghanim, Google Marketing Executive
Real-Time Global Change
#Hashtag Revolution
#Jan25 Egypt#Feb12 Algeria#Feb14 Bahrain#Feb25 Iran#Feb17 Libya#Feb19 Algeria#Feb20 Morocco#Feb23 Cameroon#Mar8 Kuwait
Photo by: Michael Robinson Chavez, Los Angeles Times / February 12, 2011
“Facebook Revolt”
“Social Media Revolution”
“Revolution 2.0”
23
Global Financial Markets Virtual Goods & Currency
•A multi-billion-dollar business propelled by social media
•Players pay real-world cash for virtual (fake) currency to purchase virtual nonexistent gifts, items, and goods.
People are paying real money for things thatdo not exist.
China - The Xinhua News Agency reported that the Chinese Central Bank will begin to supervise virtual currencies as they could affect the value of the Yuan.
Real Power of the Unreal
THE POWER of REAL-TIME SOCIAL MEDIA
• View today through the NOW LENS• Strategies• Learn to Manage the Conversation• “Conversation is Currency”• Harness the Power of the Crowd• Nurture your Share of Voice• Execute Locally. • Think Globally.
TERI THOMPSONGravity Summit Consulting
THE POWER of REAL-TIME SOCIAL MEDIA
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