Gravity Summit Daphne Hart, Red Cross

hi. welcome to American Red Cross social media.

Listen

philosophy: to empower people to get help and give help

help people prevent, prepare for, and respond to emergencies with social media

here’s some of our official social media stuff

Blog  l  Twitter  l  Facebook  l  DisasterNewsroom  l  Flickr  l  YouTube  l  Good2Gether  l  LinkedIn  l  SocialVibe  l  Ammado

this guide is not just for communicators and marketers

it’s for anyone who:

spends time online and is a Red Crosser

Text Haiti Donation Spikes

News of the Haiti earthquake spread rapidly

Larry King Live Special

American Idol

Super Bowl

NFL Playoff Games

Spikes spurred by social media, news, broadcast promotions

Sábado Gigante Telethon

Within days of the earthquake Text Haiti to 90999 was everywhere.

Accessibility

Easy to promote

Affordable

Immediate

Legitimacy

Every Marketing Channel Used

Social Media

Why It Worked

When Twitter Accounts Collide

@PatrickSallee

@NadiaCP@00dawn

@RobinParker@TheBaileyBrand

@wharman@riaglo

@infobabe@your_mssunshine

@NealDenton@SiobhanK524

@danelle

@MarthaCarlos@allierose

@kristianakocis

@deirby

@sweenyj

@DaphneHart @MOinkslinger

@erincounihan

@BritishPat@jonlode

How We Handled #GettngSlizzerd

The Response

Subject

Timing

Honest

Humor

Transparent

Authentic

Questions?

Daphne Hart

Marketing and Public Affairs

American Red Cross of Orange County

[email protected]

(714) 481-5375

• A case study in online reputation management http://michellegoodall.posterous.com/a-case-study-in-online-reputation-management • How to avoid a social media fiasco http://claresiobhanpr.wordpress.com/• Here’s To #gettngslizzerd with the With The Red Cross http://www.dogfish.com/community/blogfish/members/mariah/heres-to-gettngslizzered-with-the-red-cross.htm • Twitter goof turns into a bonus for Red Cross, Dogfish Head http://www.timesonline.com/blogs/twitter-goof-turns-into-a-bonus-for-red-cross-dogfish/article_af4e17b8-3a11-11e0-adb6-0017a4a78c22.html • Making Dogfish Into Lemonade http://salesandmarketingmashup.com/2011/02/17/dogfish-american-red-cross/ • Red Cross Does PR Disaster Recovery on Rogue Tweet http://mashable.com/2011/02/16/red-cross-tweet/ • The American Red Cross came to its own aid Wednesday http://mashable.com/2011/02/16/red-cross-tweet/ • Social Media crisis management done right http://www.memberclicks.com/blog/2011/02/17/social-media-crisis-management-done-right/ • From #gettngslizzerd to Getting Donations http://philanthropy.com/blogs/social-philanthropy/from-gettngslizzerd-to-getting-donations-red-cross-capitalizes-on-twitter-gaff/27936?utm_source=twitterfeed&utm_medium=twitter • There are many ways the Red Cross could have http://twitter-fail.com/2011/02/16/a-class-act/ • A Twitter emergency for the Red Cross http://leanneforshawjones.com/2011/02/17/an-twitter-emergency-for-the-red-cross-a-lesson-in-crisis-comms-for-the-world/ • The Red Cross’s Accidental Drunk Tweet is Adorable http://blogs.villagevoice.com/runninscared/2011/02/the_red_crosss.php