Grasping the resources and Effective method

Grasping the resources and Effective method

purpose

Important thing is to Grasp the resources The importance of leisure time The marketing of "the reason to visit the area"

The Important thing is Grasp the resources

There are a lot of resources in your host country, but in Oceania, the sea is the keyword.

Samoa

PNG

Fiji

Tonga

Surf spot

American Samoa

Diving spot

Grasping the resources and Effective method

The importance of leisure time

rest the mind and body 　 → keep yourself

Interchange with the local people (children) 　 → get new information ＆　 find needs

grasp of local understanding & resources → you will find SWOT analysis of strengths

If you try diving or surfing ・・・

Resources =Strengths

→(1) new product

→(2) Local resources ・・ Pulling in Visitors

About surfing sight seeing in P.N.G

(positioning map)rich

poverty

farnear

philippinephilippine

Australia

JAPANWhat country’s tourists visit

Papua?

America

china

IndonesiaIndonesiaIndiaIndiaThis area is the Target

continues the marketing analysis

・・・

Grasping the resources and Effective method

The marketing of "the reasons tovisit "

Do you know “NAOSHIMA” ?

NAOSHIMA is an island town administratively part of Kagawa District, Kagawa, Japan located in the Seto Inland Sea.

The island is known for its many contemporary art museums.

The museums and beauty of the island draw many tourists, whose visits help

support the local economy.

Works of art

If foreigner comes to Japan, they wants to visit NAOSHIMA

Grasping the resources and Effective method

The marketing of "the reasons to visit"

Like the example of NAOSHIMA,

one of the Important things is to make

"the reason to come there"

Making new products is important

However, you can find new Local resources and make a reason to come there ,too.

So having a critical mind and a viewpoint of the marketing is important ・・・

Let’s enjoy our free time.

A little something extra