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grappon

Apr 04, 2018

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    GrappOn

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    Launched By:-

    Sakshi Singh (73)

    Kamini Bhardwa (62)

    Vishal More (49)

    Anupam Nawale (51) Prathamesh Gaykar (33)

    Abhijeet Ghoghare(80)

    Prasanna Lad (10) Baliram Desai (04)

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    Introduction

    The beverage industry is one of the mostcompetitive due to the low startup costs

    and the few barriers to entry.

    Anyone can start a soft-drink business, but

    few can do well.

    Walk into any grocery store and you will be

    inundated with choices. Sometimes the

    beverages vary in flavor, like root beer andorange soda.

    How well your business will fare in this

    industry depends on how well you plan

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    Benefits of Grapes Flavonoids found in grape juice helps to

    prevents blockage of arteries and the heart

    remains healthy.

    Drinking grape juice daily helps in loweringblood pressure.

    Cough and acidity remain away from the

    person who drinks grape juice.

    Antioxidants present in grape juice boost theimmune system.

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    Mission

    To Refresh the World....

    Vision Be the trend setter in the field of

    healthy and careful life to achieve a

    sustainable growth.QualityPolicy To ensure customer delight, we

    commit to quality in our thoughts,

    deeds and actions by continually

    improving our processesEvery

    time.

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    Basic concept for launchingnew product -

    Proper HR planning and

    strategies.

    Adequate financial support.Adequate and quality

    production.

    Powerful marketingapplication.

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    HUMAN RESOURCE

    DEPARTMENT

    H R

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    Human ResourceStrategy

    Getting the big picture

    Quality strategy

    Cost reduction strategy

    Intrepreneurship Strategies

    Culture building strategy

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    Organization StructureChief

    ExecutiveOfficer

    Board ofDirectors

    ChiefHuman

    ResourceOfficer

    ChiefFinanceOfficer

    ChiefOperation

    Officer

    ChiefMarketing

    Officer

    RegionalVice

    President(Central)

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    Hierarchy Level

    Grades at companyW- Workers

    S Supervisor

    E ExecutiveAMAssistant Manager

    M Manager

    SM Senior ManagerAVP- Assistant Vice President

    VP Vice President

    SVP Senior Vice President

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    Policies

    For sustainable growth, effectiveness, andemployee satisfaction, it is important to have

    personnel policies.

    Some of the policies which our organization is

    going to follow are

    Recruitment

    Leave Policy

    Grievance PolicyDiscipline

    Training & Development

    Performance Appraisal

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    Salary Slip

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    FINANCE DEPARTMENT

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    Funding Sources Initial Investment 200 crs

    Financial Institutions

    Investors

    Venture Capital

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    Financial ObjectiveAchieve revenue growth of 25% per

    year.

    Increase sales by 15% annually.

    Stable earnings during recessionperiods.

    Increase profit margins and decrease

    working capital life cycle. Maintain strong cash flow.

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    Financial Assumptions Income Statement: Prepared on Monthly

    basis.

    Cash Flows: Indicates generation of net

    income. Balance Sheet: Conservative Approach.

    Business Ratios: Contains company

    profile, details specific ratios based onthe industry.

    Sales Forecast: Monthly basis.

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    Break-even Analysis The point at which

    there is no profit

    and no loss.

    FormulaBEP= F.C./PV

    Ratio.

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    Profit Margin Ex

    We are calculating profit for one bottle

    of grappon :

    Raw Material 5 rs/bottleManufacturing Cost 3 rs/bottle

    Packing Cost 2 rs/bottle

    Therefore, the cost of one bottle is 10rs.

    So, the selling price will keep at 12 rs,

    because its a new product in market.

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    OPEARATION

    DEPARTMENT

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    Required Raw Material

    GrappOn

    Water

    Sugar

    Grapes

    Flavoring

    Sparkling

    Soda

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    Process

    Clarifying the waterFiltering, sterilizing

    and dechlorinating thewater

    Mixing the ingredients

    Carbonating thebeverage

    Filling and packaging

    Quality Control

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    ,water

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    Mixing the ingredients, Carbonating thebeverage, Filling and packaging

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    Distribution NetworkAn interrelated arrangement of people,

    storage facilities and transportation systemsthat moves goods and services from

    producers to consumers.

    A distribution network is the system a

    company uses to get products from the

    manufacturer to the retailer.

    A fast and reliable distribution network is

    essential to a successful business becausecustomers must be able to get products and

    services when they want them.

    A typical distribution chain-

    Production --- Plant Warehouse --- De ot

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    Distribution System Direct distribution

    Indirect distribution

    Merchandising

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    MARKETING

    DEPARTMENT

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    Marketing PlanA marketing plan is a plan which outlines a

    company's overall marketing efforts.

    Marketing plans are used to promote an

    entire brand or product line and individualproducts or services.

    A good marketing plan is vital to the

    economy.

    Steps of marketing plan

    Market Research

    Investigate the competition

    Determine our marketin strate

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    STP Before start think about marketing (4P), we

    need to understand what is STP of theproduct.

    S SegmentationIdentifying all segments for the

    product/service.

    T Target

    What is target?. This is the realgoal/objective in market that marketer wantto reach.

    P Positioning

    It is important to understand the levels of

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    Segmentation

    Can be available on the stores easily.

    It is profitable because of low cost start-up.It is distinct from other products because its

    a one of the new idea in beverage industry.

    Target

    College Students.

    Employees.

    Middle class consumers.

    Positioning

    Position is against GrappoFizz which is

    almost of of the indian market

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    Marketing Mix

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    Product The first thing you need, if you

    want to start a business, is a product.

    Price Price of a product depends on a lot

    of different variables and hence it is

    constantly updated. Place Place refers to the distribution

    channel of a product.

    Promotion Promotions in the marketingmix includes the complete integrated

    marketing communications which in turn

    includes ATL and BTL advertising as well

    as sales promotions.

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    SWOT Analysis STRENGTH

    Reasonable price

    WEAKNESSES

    Turn Down in economy

    New Product

    OPPORTUNITIES

    Less competition will help to become a

    market leader

    THREATS

    Less awareness about the flavour

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    Competitor of GrappOn

    Grappo Fizz

    Its a plus point for our product.

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    AdvertisementAds in newspapers. Ads on T.V. to attract target customers.

    Pop ups on internet and social

    networking sites. Hoardings and banners.

    Piyo grappon, Jiyo fullon

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    Conclusion Market is having competition in soft

    drink area but through our all strategies,

    innovative product and marketing plans,

    we will create a space in market.A new product with less competition.

    The good quality product with low cost.

    Effective distribution network. Strong financial plan.

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