Feb 14, 2016
Graphical Interface Designfor the WebLouisa Lambregts, Algonquin College, [email protected]
Activity: Group DiscussionIn your group, introduce yourselves
and answer the following 3 questions:
1) What do you hope to get out of this course?(name 2 things)
2) Have you used Photoshop? How much?
3) Have you used Fireworks? How much?
Designate a speaker for your group to share a summary of responses.
Course Topics
Design Basics Principles and Elements of Design Colour Theory Layout Typography
Usability Translating Design into Web
Functionality Understanding Form versus Function
What is Good Web Design?
Web Design Gone Horribly Wrong
http://www.esupersoft.com/lips/
http://www.evangelcathedral.net/welcome.htm
What is Good Design?
1. Aesthetically engaging
2. Functionality works
3. Content is easy to find and understand
4. Meets need of client*
Form vs Function
Form ever follows function.
Architect Louis Henri Sullivan , 1896
Form vs Function
MOMA vs Kevin Lucius
MOMA – Museum of Modern Arthttp://www.moma.org/interactives/exhibitions/2008/elasticmind/
Kevin Lucius – Portfolio Sitehttp://www.kevinlucius.com/
Form vs Function
Need to balance form and function.
But how?
Form vs Function
“Have a strong purpose and to follow that to the end.”
http://www.digital-web.com/articles/form_vs_function/
Form vs Function
Key Questions
http://www.digital-web.com/articles/form_vs_function/
What will the site do and how will it work?
Who will use it?
What will the end result be?
What technologies will be used to produce that functionality Will everyone be able to access and understand it?
Two Key Questions
1. What are the goals of the site?
2. Who is the target audience?
These 2 questions should guide every website design decision.
Every design element on a website must have a purpose.
Otherwise, it is clutter!
Every design element on a website must have a
purpose.Otherwise, it is clutter!
“Graphic design is visual information management using the tools of layout,
typography, and illustration to lead the reader's eye through the page.”
Graphic Design for the Web is alsoabout designing the emotional impactyou want to have on people.
Graphic Design for the Web is also about designing the emotional impact that you want people to have.
Graphic Design for the Web is alsoabout designing the emotional impact that you want people to have.
Graphic Design for the Web is alsoabout designing the emotional impactyou want people to have.
What Good Web Design DoesIt helps people to
To find something.
To do something.Usability is about how easy an interface is to use.
The Elements of Interface Design 1) Usability
2) Visualization
3) Functionality
4) Accessibility
The Elements of Interface Design 1) Usability
-how “useable” a site is
2) Visualization-the visual experience of a site
3) Functionality-interactive features that takes sites beyond just providing information
4) Accessibility-removing barriers to accessing content or completing tasks
The Elements of Interface Design
Usability
What is Usability
The Elements of Interface Design
Usability
Ease with which someone can navigate through a site to find information and do what they need to do.
The Elements of Interface Design
5 E’s of Usability
Effective Efficient Engaging Error Tolerant Easy to Learn
Activity: Group DiscussionUsability Web Search
Find 1 example of a site with poor usability and one with good usability.
Evaluate these sites according to the 5 E’s.
Designate a speaker for your group to share a summary of responses.
Ten Usability Heuristics
Jakob Nielsen1) Feedback: What is happening?
2) Metaphor: Familiarity. Matches real world conventions.
3) Navigation: User control and freedom. Yet provides a way back .
4) Consistency: Apply standards and conventions
5) Error Prevention:
Ten Usability Heuristics
Jakob Nielsen6) Memory Rather than Recall: Reduce memory load of users.
7) Efficiency: People can quickly find and do what need to regardless of experience.
6) Design: Minimalistic and simple.Respects the principles of contrast, repetition, alignment, and proximity.
9) Recovery: help users recover from errors.
10) Help: Simple communicate the error and what to do about it.
Principles of Effective Web Design
1. Start With a Purpose: Determine Your Goals
Types of Websites
Commercial (small business and large enterprise) Personal (blogs, personal website) Educational Organizational (advocacy) Entertainment Informational (news, special interest) Social Networking Hybrid (e.g. Martha Stewart)
Principles of Effective Web Design2. Understand How Users Behave On the Web
People scan rather than read
Are impatient
Principles of Effective Web Design2. Understand How Users Behave On the Web
Click rather than think
▪ “first reasonable option”
Principles of Effective Web Design2. Understand How Users Behave On the Web
Users want control
▪ to know where they are and how to get back▪ consistent presentation of information
Principles of Effective Web Design2. Content is More Important than Design
People will tolerate bad design if the content is good
“Coolness” will quickly lose its novelty
Craig’s List
Principles of Effective Web Design4. Apply Website Conventions
Past surfing creates expectations of how websites should work
Quick learning curve for site navigation
http://www.hikano.com/
MOMA Color Chart
As of the 1999 baseball season, the batted ball exit velocity is not to exceed 93 miles per hour, and the weight and size specs of bats (other than wood) will change.
Principles of Effective Web Design5. Write Concisely
In response to the concerns, the NCAA announced that the baseball rules committee will recommend a maximum batted-ball exit velocity of 93 mph and a change in the size and weight specs of non-wooden bats beginning with the 1999 season.
Principles of Effective Web Design5. Write Concisely
Responding to the concerns, the NCAA announced new recommendations from the baseball rules committee, to begin with the 1999 season:
Batted-ball exit speed maximum of 93 mph
Change in size and weight specifications for non-wooden bats
Principles of Effective Web Design5. Write Concisely
NCAA Suggests Batting Changes
Growing concerns over size and weights of bats has resulted in the following changes:
Batted-ball exit speed maximum of 93 mph
Change in size and weight specifications for non-wooden bats
Principles of Effective Web Design6. Keep It Simple
Less is more Trying to clarify too much is confusing!
http://www.playfood.ca/
Click here to see and print our
brochureBrochure
What is a Good Interface?
Users like the design but are drawn to the content
Design “interfaces” the user with the content.
Bus Full of Hippies Template
Visuals are appealing Lead the eye to the content Does not interfere with finding information
What is a Good Interface?
Users can easily move around intuitive via navigation
User knows where they are and how to get to where they want to go.
http://www.socialvibe.com/
Main navigation block is prominent and easy to see Roll-overs show hover and active states Secondary navigation and search not dominant yet easy
to find
What is a Good Interface?
Writing is concise and graphics support main message.
http://secondandpark.com/
Design supports goals of site Design elements and written words carefully selected Personality of individual clearly comes through
What is a Good Interface?
“Less is More”
http://www.lachlanbailey.com/
Thoughtful decision-making about elements toinclude and leave out
Spacious and uncluttered
The Elements of Interface Design
1) Usability
2) VisualizationColour, design principles,
typography, layout.
3) Functionality
4) Accessibility
Principles for Effective Graphic Design1) Guide the Eye
Colour Position Contrast Size Repetition and Patterns Movement
2) Use Spacing
Padding White Space Line Spacing
Principles for Effective Graphic Design
3) Use Effective Typography
Font Choice Font Size Line Length Paragraphing (justified vs left-justified)
Principles for Effective Graphic Design
4) Alignment
Elements line up consistently Grid Layout
Principles for Effective Graphic Design
5) Consistency
Graphic elements Colours Headers Font Main and sub-pages are graphically tied
together
Principles for Effective Graphic Design
Principles and Elements of DesignActivity
Work through the following interactive tutorial:
http://www.artsconnected.org/toolkit/explore.cfm
Google search “artsconnected toolkit”
1)
2)Review Article #1 on the Wiki: Principles of Design
http://www.digital-web.com/articles/principles_of_design/
Principles and Elements of Design
BalanceRhythmProportionDominanceAlignmentUnityContinuance
LineFormColourTextureSymmetrySimilarity/ProximityClosure
Terminology
Principles and Elements of DesignWhat Principles Apply?
Principles and Elements of DesignWhat Principles Apply?
Principles and Elements of DesignWhat Principles Apply?
Principles and Elements of DesignWhat Principles Apply?
Movement
Principles and Elements of DesignWhat Principles Apply?
Principles and Elements of DesignWhat Principles Apply?
Principles and Elements of DesignWhat Principles Apply?
Principles and Elements of DesignWhat Principles Apply?
Principles and Elements of DesignOther Principles
Principles and Elements of DesignOther Principles
Principles and Elements of DesignOther Principles
Principles and Elements of DesignOther Principles
Principles and Elements of DesignOther Principles
Principles and Elements of DesignOther Principles
Principles and Elements of DesignOther Principles
Principles and Elements of DesignExploring Examples
In your groups, explore the following web sites and identify the principlesand elements of design at work:
Group 1) http://www.plantwithpurpose.org/
Group 2) Subway: http://www.csszengarden.com/?cssfile=/152/152.css&page=4z
Group 3) http://khahoang.com/
Group 4) Museum: http://www.csszengarden.com/?cssfile=/148/148.css&page=4
Group 5) Manhattan Experience: http://www.csszengarden.com/?cssfile=/185/185.css&page=0
Group 6) Centrefold: http://www.csszengarden.com/?cssfile=/122/122.css&page=7
Principles and Elements of DesignVisual Metaphor
Interface Design Trends: Article 13Web Design Trends: Real-Life Metaphors and CSS3 Adaption
Visual Metaphors in Web Design: Article 14http://nikhilmisal.com/using-visual-metaphors-in-web-design-part-1/
Text as Block Layout Items
Balance, Unity, and Focus
http://www.webdesignhelper.co.uk/design_elements/design_theory/design_theory8/design_theory8.shtml
Text as Block Layout Items
Balance, Unity, and Focus
Text as Block Layout Items
The importance of padding and discretecontent sections
Text as Block Layout Items
Being Aware of Graphic Distractions
http://www.webdesignhelper.co.uk/design_elements/design_theory/design_theory8/design_theory8.shtml
A Bit About Typography
Serif vs Sans-Serif
Times Roman Arial
Georgia Century Gothic
Text Format
Other Dimensions
ItalicBold
K e r n i n g
Line Spacing
The space that is left betweensentences in a paragraph.The space that is left betweensentences in a paragraph.
Typography
Units of Measure
www.kyleschaeffer.com/best-practices/css-font-size-em-vs-px-vs-pt-vs/#
1em = 12pt = 16px = 100%.
Fixed vs Relative sizing
Activity
Design Trends for 2009
In your groups, browse the following articles:
Article 9: Trends for 2009 Article 10: Current Web Design Trends for 2009
Article 11: Trends for 2010Article 12: Web Design Trends for 2010
Design Trends for 2009
Shneiderman’s Mantra
”convey big picture first, reveal details later”
Design Trends for 2009
Speaking Box Navigation
Web Site LayoutContainer
Logo Banner
Side Navigation
Navigation Bar
Content
Footer
Web Site LayoutGrid Theory and the Rule of Thirds
Web Site LayoutGrid Theory and the Rule of Thirds
From the Article: Principles of Beautiful Web DesignBy Jason Beaird
Web Site LayoutGrid Theory and the Rule of Thirds
Web Site Layout
Example of Layout Based on Grid Theory
http://rubberdesign.com/
Others on wiki
Web 2.0 StyleExamples
http://www.webdesignfromscratch.com/web-design/web-2-0-design-style-guide/
The Elements of Interface Design
1) Usability
2) Visualization
3) Functionality
4) Accessibility
The Elements of Interface Design
Functionality
Web sites no longer just provide content – they offer interactivity and value-add functionality
The Elements of Interface Design
Functionality
Web 1.0 vs Web 2.0
The Elements of Interface Design
Functionality
Web 1.0 vs Web 2.0
Static content
Passive experience
One-way broadcastof information
Dynamic/Changing Active/Collaborative experience Two-way
Users can now:
•publish own content•socialize/interact with people•be entertained via multimedia•purchase things•manage their life……
The Elements of Interface Design
Functionality
Widgets: http://www.widgetbox.com/
Scripting: javascriptAjax and Javascript Techniques
Flash Interactive elementsExample of a Flash Learning Object
The Elements of Interface Design
1) Usability
2) Visualization
3) Functionality (add-on applications)
4) Accessibility
Working with Images
Images
What are 4 main image formats??
Day 2 Project
Design an user interface with a user and purpose in mind.
Pick your type of site:
1) eBusiness2) Small Business/Retail3) Informational4) Entertainment5) Educational