is a form of communication using text and/or images to create an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual expression. • In graphic design, "the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience.” This formation of ideas is cultivated into the field of advertising art. What is Graphic Design? What is Graphic Design? What is Graphic Design? What is Graphic Design? Graphic Design
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is a form of communication using text and/or images to create an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual expression.
•In graphic design, "the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience.” This formation of ideas is cultivated into the field of advertising art.
What is Graphic Design?What is Graphic Design?
What is Graphic Design?
What is Graphic Design?
Graphic Design
graphic artsGrApHiC dEsIgN VS. graphic arts
•Graphic Arts – “Arts represented by drawing or imposing on a flat surface an image that communicates a message; (PRINT MAKING)
Graphic Design- The word “graphic” literally means, “of writing” but the term graphic design “includes an arrangement of works, shapes, or images or a combination thereof.” Secondly, all graphic design has a purpose or a function.” ..to sell something, the intention to say something, to inform and influence your choices and your actions.
Ways of Seeing
• Perception- interpret our unique experience of the world through our five senses (memory and sensation)
• Visualization – a journey we can follow in our minds through mental images
• Imagination - the ability to see images in the form of dreams, fantasies, fairy tales and or ideas.
Creativity5 Forces Behind Creativity
• 1- Inspiration: is that creative fire which offers light, energy and a source of excitement
• 2- Motivation: is the immobilizing energy which moves you to reach a desired goal
• 3- Frustration: a feeling of disorganization which can be positively refocused into a creative
solution• 4- Intuition: an immediate sensation of an answer, a
feeling or a direction (hunch)• 5- Curiosity: is an eagerness to question further, and to
explore beyond the initial idea
1. the machines and devices
that make our lives more
efficient are ever increasing.
2. we need to teach technology
and how to use it effectively.
3. Teenagers today are well
versed in cell phone use, text
messaging, myspace, wiki
and internet blogging, to
name a few.
Why Teach
Graphic Design:
1. Digital imaging is no longer
a futuristic possibility. Youth
today are in love with their
technology and cannot
envision life without it. But
having and using the
technology is a major issue.
2. So how do we harness that
form of technology into the
classroom?
1. Today, employers expect
designers to be familiar with
both PC and MAC computer
graphics software.
2. Designers must continually
develop their skills with
updated software, either
through software training
programs or self-education.
Industry demands a student
with verbal and writing skills
coupled with a strong visual
design element.
1. Graphic designers must be creative and able to communicate their
ideas quickly and effectively.
2. Designers need to be well read, open to new ideas and influences,
and quick to react to changing trends. Problem-solving skills, paying
attention to detail, the ability to work independently
1. People in this field need
self-discipline to start
projects, budget time, and to
meet deadlines/production
schedules.
2. Good business sense and
sales ability are also
important, especially for
those who freelance or run
their own business.
W hat do Graphic Designers do?
•plan
•analyze
•create visual solutions to communication problems.
•Decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques.
•Develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications.
•Produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems—called environmental graphics-for business and government.
•Develop material for Internet Web pages, interactive media, and multimedia projects.
•Produce the credits that appear before and after television programs and movies.
Composition and Layout
Composition
1. In the arts of painting, graphic design, and photography, Composition is the plan, placement or arrangement of the elements of art in a work.
2. In graphic design and desktop publishing, composition is commonly referred to as page layout. (wikipedia)
Layout
Refers to the way in which we organize the material that makes up the content of a design. (your aim is to communicate a message clearly, coherently and logically)
Layout and BriefChecklist for layout
•What text will be used
•What photographs, illustrations, graphs etc
•How many colors can be used
•Size and format of job
•What part needs to be emphasized
•Target audience
•Is the client looking for a particular style
The Brief • what materials the client wants you to use.
• Combine text, main text, display copy (heading), boxes or side bars and captions, images, photos, illustrations, etc.
• Should include desired look or feel of the work which will depend on the TARGET AUDIENCE.
• Clean and structured
• Authoritative
• Funky and cutting edge
• Will provide a SCAMP or rough draft (guide) layout without detail
• Divides the units of space within the page• Will show column layout, margins and areas of main text, captions and images, repeating headings, running heads and page numbers etc.
The Grid
Layout Sequence
1. Thumbnail sketches
2. Rough Layout
3. Comprehensive Layout
•Exploratory drawing (thumbnail sketches)Are used to explore ideas –Drawing should become the basis of expression and underpins all our design decisions.
- ¼ the size - Minimum of 5Thumbnail sketches are small drawingsthat lay out your idea.
Observation- Drawing makes you see the subject as a SHAPE or SHAPES, color and tones.
- You can understand and manipulate perspective.
-Create the illusion of space and depth of field (texture and density)
When developing a thumbnail you will create a layout using squares (represents pictures) and lines (text).
This will allow you to see how the shapes work together before you place the text and images.
Hea
ding
Sup
port
ing
text
Pic
ture
• Thumbnails
• Rough
• Detailed
Rough
• Comp
Using photographs can either make or break a layout.
• Lines in a photo guide the viewer in a direction• Unusual shapes – attracts attention• Symmetrical compositions - evoke feelings of calm, serenity and harmony• Asymmetrical compositions - are edgier and more
mysterious• Striking light and shadow offers powerful emotional
impact and a sense of impending danger• Diagonals add drama which creates tension with a
standard rectangular format
Tips Using a Photograph
What makes a good photo?
– Image is in focus– Correctly exposed– On the best part of the page that shows the image
(not in the gutter)– Must give you some information
– Composition – bad composition can make a good photo look bad
– Too few items of interest or too many takes interest away
– Do not always need to see everything in the shot– Composing and cropping in the camera lense, THAT