Graphic design products for chad

She settled on choosing to illustrate a 3D alternate reality wireframe, featured in the book. After storing away information about aspects of the novel that she had read and works that related to these themes and aspects, Rebecca had confidently built up a strong idea of what she wanted to create on the cover. All significant aspects of her preparation up to that point had all merged together to form a strong final plan.

Rebecca Lemker’s blog post analysis

Rebecca Lemker outlines the stages that she had gone through in order to produce the book jacket for “Enders Game”. At the beginning of her post she states that this is because she was always encouraged to keep a special “progress book” by her professor on her graphic design studio course. I agree that it is important to show a record of your progress as it dives deeper into how you deal with such tasks and can also be used to influence others.She started off with an essential researching process which involved looking back a previous covers and re-reading the book. Most people seem to rush this process but Iʼve realised how important it is to make sure youʼve picked up on all of the recurring themes like Rebecca has. What makes this process quite is the fact that you donʼt have to by any means copy what has been previously done. Lemker confirms that she wants to take a different route to the original, 80ʼs and 90ʼs covers. She decides to go for a 3D approach but with the same eye catching quality. I really like the idea of using visuals of previous works to fuel your own innovation. Iʼll certainly attempt to do so in my design project! She then built a small mood boardfeaturing images that matched the concept of her new idea. These images both relate to the recurring themes picked up in the book and the new modern 3D idea she has now developed. Mood boards like this hold alot of elements that can quite easily be added to a new piece and are therefore very handy. As Lemker goes on to explain, “the next stage, naturally, is sketching”. She explains how she drew lots of sketches, mainly disregarding their quality and sorting them by significance later, so that she could just get alot of her floating ideas and concepts written down in a short amount of time. I feel that brainstorming like this should be spontaneous and drawings can afford to be somewhat lame at times,

Things began to fall further into place as she pulled the idea of a radar screen from the book and related it to her developed idea of 3D alternate reality wireframe. Again, she was using information possibly gathered from early research to enhance her fast developing final idea.Then, after deciding to settle on an idea of drawing a spaceship, she put together a second board of different Enders Game spaceship designs. General mood boards like this visually

contrast and compare different images which are able to be collaborated. Using the board, she sketched out her own spaceship design, this also lead her onto laying out some ideas for the composition of the dust jacket.

However, Rebecca didnʼt just sketch out one “final design” she sketched out just over half a dozen and then found one to settle on. This is a great technique to use as it really is important that you settle for the best you can do, not just the first idea that springs to mind.She later conducted a type study, to find the correct font to use for the title and cover lines. She again, created an effective mood board whilst also lining up those fonts to the picture, to see how theyʼd truly fit with the overall theme. After deciding that the type sheʼd picked was too blocky, she continued to work on the font and match it with an appropriate colour scheme and the finished spaceship design. She limited her type study. Itʼs great to narrow things down to a smaller collection sometimes, as it halts the subconscious pressure you feel to just pick one! After pushing her previous “wireframe” idea into her design, finding an appropriate font and settling on a darker colour scheme to compliment it, she finally got everything out of the planning process that she wanted and finished the design.

Fruit ninja, a game that focuses not so much on a digital character but rather on digital objects, was more open to a range of different interpretations within the icon design as there is no personal or emotional connection shared between the player and a particular individual in the game apart from a physical interaction with the sabre. The East Asian theme and setting has been carried into the logo, which features a background layered with a texture that looks just like bamboo. The sabre, that is illuminated effectively (perhaps to convey to the user that it is in fact the primary weapon/character) slants strongly directly on the diagonal line that shoots up from the bottom left hand corner of the icon to its top right. The two halves of the watermelon sit predominantly within the centre circle with their ends emerging just outside. The juice splatters are not organised as neatly, yet most of it occurs in the bottom left square of its grid.

The juice of the chopped watermelon (which appears to have been selected as the default fruit, perhaps for its juiciness) shown to be splattered across the screen of the icon to add a sense of depth to it, whilst the juice splatters themselves are coloured with a slight transparency to add a lack of depth to their texture, which is realistic in ways.

The colour scheme uses many shades of the same colour to provide an effective method of shading. For instance, 3 shades of red are used to add detail to centre of the inside of the watermelon by layering it up them. 6 shades of green are also used to master the pattern of the watermelon’s outer shell. Many different variations of beige, including a very dark brown, have been implemented to texturise the background in a realistic, natural bamboo colour.

Breaks?

The UK employment law states that for every 6 hours of working at a computer you should receive a 20 minute, uninterrupted break.

Ergonomics

Computer Health and Safety for Graphic designers

As Laptops are not particularly designed for long work periods, they can be used for 10 -15 minutes as they are. However, if youʼre using one for an hour or more, it is important that you use the correct posture. Laptop use is a major source of musculoskeletal problems. An ideal way to use a laptop, that would eliminate all posture related problems would be to use a laptop stand and possibly a separate keyboard and mouse. Laptop stands, that start off at the £20 price mark, a great for keeping great posture and prevent the neck, back and arm pains that can be experienced through bad posture.Leeds student medical practice

BAD POSTURE: Arching yourback like this lady over a laptop for a long period of timecan lead to pain and injury tothe lumbar region of your back.

The same injuries can be obtained whilst sitting at a desktop computer. Here are some ways that you can make your ergonomic setup safer for you:

The space under your desk should allow you to place your legs underneath without twisting or leaning, or being squashed under a low desk.Ensure your wrists are not bent, use a wrist-rest.Ensure the chair back is adjusted so that your upper body is relaxed and supportedAdjust your screen position - the top of the screen should be level with your eyes and you will then naturally look at the centre of the screen. If using a CRT monitor it may be necessary to move your desk away from the wall, so that you can push the monitor further away from your head to create a comfortable viewing distance. Ensure that tired eyes/headaches may result in problems relating to reading your screen. Ensure you do not have reflections or glare and if necessary try moving your screen to a different angle. Avoid sitting with windows or lights directly in front or behind your screen. If possible, sit with the screen at right angles to light coming through windows, if not use window blinds or curtains to cut out the light. Adjust the brightness and contrast controls on the screen to suit lighting conditions. Remember to keep your screen clean, and have your eyes tested regularly

Graphics Tablet safety

Much like a computer mouse, a graphics tablet and pen require the hand and fingers to make alot of short, exact, strained movements. If this happens for a long period of time this can cause pain and soreness in the top of the hand, around the wrist and along the forearm whilst it can also cause the Formulation of painful nodules, and in the later stages, ganglion cysts, around the joints and along the tendons and cause numbness and tingling around the index finger and thumb.

Repetitive Strain Injury (RSI), is a painful, lengthy injury that can occur if you do the same thing all the time with alot of pressure and strain focusing on a specific part of your body. Obviously, this injury could prevent you from further use of a graphics tablet all together,so here are some tips on how to prevent it: Source - NHS

Make sure your overall set up is comfortable and that yourʼe putting the least amount on your fingers possible.

Take shorter breaks of even 2 minutes every now and again to release some pressure on your fingers and drop the intensity.

Your entire arm positioning will effect the strain you put on your hands, so maintain good posture.

Platform bannerTitle Character

Title

PEGI rating Developer name

Online compatibility

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Platform banner

Title

Television System

Main Character

ESRB rating

Developer Publisher

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Platform

Online

Compatibility

Exclusive to platform

Title

Joel & Ellie

ESRB rating Developer

Publisher

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Platform banner

TitleTelevision system

Awards sticker

Main player types

ESRB rating

Developer Publisher

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Video Game box art design

Two different TotalFilm cover diagram

Total Film Cover Design

Graphic Design Products for Chad

REEL IN YOUR CONSUMER THROUGH

APP ICONS

by Joshua MatthewsPressedArt

FIVE WAYS

1. Establish the theme and graphic style of your game within the artwork, yet be creative with the texture. You need to balance conveying the nature of the game with presenting its best potential design elements at first glance.

2. Use a unique and significant perspective for your design.Yes, perhaps a central, 2D representation of your central feature is the safest option to vouch for but will it make your game stand out?

3. Not too close, not too far. Get the zooming correct. Your main feature should be visible but not overwhelmingly close. The consumer needs to be able to establish what it is.

4. Unless your game has good reason or the authority in gameplay to present a minimalistic theme, avoid it. Chances are, a simple design will probably work against you in standing out if the game has many other competitors who share the same theme.

5. And finally, disguise your weaknesses. Perhaps you’ve incorporated a few

cliches into your game. Perhaps the game in general just lacks culture, creativity and quality. If your’e unfortunate enough to realise this post development, the least you can do is combine all the positives into the icon in a collage of ‘quality’. That icon is a small vent in which you can visually boast to the consumer

what your game has to offer. Either spend hours on a innovative and good quality design of the single, defining

feature or creatively piece together a moderate amount of significant elements of the game into the box.

Ideas for App Icon

Gameplay/screenshot Title-as-text Language-as-image

Character/action Abstract/iconic Symbolic/thematic

FEEDBACK 1

For this design, I chose to adopt simple, retro style to represent the main character. I thought about what it’d be like if we had online app stores in the 1980s. What icons and colour scheme would they adopt? I gathered that icons would use a simplistic colour scheme and pixel art to convey a basic idea of the game’s theme and character but use its neat and polished look to draw consumers in for more.

It has a basic colour scheme which does give it a quite boring look and might not give it an eye catching design compared to other apps.

The simple design also gives any viewer an idea of what game it is as you have included the character and skateboard.

It is very plain but also effective as it is not to complex and would stand out well in the App Store due to the minimal but bright and bold colour use.

You might want to use a gradient or some sort of shine to give it a more polished look.

The character from the game has been used effectively as a logo style in your design. This links the design with the actual game and artwork. It also matches the pixelated design of your game.

FEEDBACK 2

As Chad typically skates across a flat surface, i felt that it would be easy to incorporate Chad’s character model into this design, with him seemingly skating across the title. I feel that this design holds perhaps the most clarity out of my prototypes as it features three highly significant aspects of both the assets and design of Chad: The character model, the title and the main background.

This idea has a very eye catching colour scheme making it an attractive piece of artwork. It also blends well together in terms of art style and themes.

The design has a very flat look to it, but also works well as it is a pixel art game.

The pixelated theme of you game comes across thoroughly in this design.

THE IDEA THAT I’VE CHOSEN TO PURSUE AND AN ACTION PLAN FOR

IMPROVEMENTS

Although this idea was perhaps the most minimalistic and could, arguably, look quite dull in comparison with my other

designs, I feel that it holds the most promising layout and basic textures and this is the design I could probably expand on the

most and is open to the most innovative ideas.

Three improvements I could enforce upon this idea

- Add a colourful, textured edge to the currently solid and rather dull pink background. I could perhaps decorate the shade of pink with a layer of different shades of that same colour

- Colour Chad with a pixelated colour texture that combines his genuine colours with his own video game theme.

-Experiment with both coordinating and contrasting different variations of pixelated textures and their colours.

“Chad” Icon greyscale prototypes

This is my first greyscale prototype. At first glance, it looks fairly neat. The background and Chad’s figure contrast well in terms of shades. However, after I plotted out some arrows to convey and measure the spacing between certain features, I noticed that some things weren’t right. Notice the large space at the top of the icon square that isn’t present at the bottom, it isn’t symmetrical. Chad’s hands, whilst resting directly opposite each other and within equal spacing, they are located a little too high up, as is the rest of his body, which appears stretched and uneven in proportion to the rest of the icon’s space.

I have since made several significant modifications that have acted as vital improvements. Firstly, I’ve cut out a proportion of Chad’s mid section and shrunk his height in order to bring his entire body more into the centre, towards the focal point of the icon. I also lightened up the background so the figure shows up better and softened the relief on the the pixels of the artwork. Chad’s arms have been moved down into a more central position as well.

APP ICON: COLOUR VARIANTSAlthough the game’s iconic pink shade was my

favourite from the beginning, I did explore a range of other background colours.

I had already used colours within Chad’s outfit and features that are

positioned at opposite sides of the colour wheel, so I tried some

darker greens that would not clash with the blue due to darker

tones. I feel that the brighter green captured the vibes of Chad

rather than the darker shade.

I tried to experiment further. As I was limited in terms of the number of complimentary colour combinations on the wheel, I took some

risks, trying out colours near to or even next to certain colours that had already been used. Here’s two that I felt at least worked slightly, Plum and Brown. I soon realised that these colours could never be

used to represent the game , especially the brown, as they are far too dark and mellow compared to the bright shades of the 80’s.

Final Design App Icon

Vests: Inspiration

I searched the internet for 80’s and 80’s influenced basketball kits from the NBA after hearing Grandmaster Flash’s The Message on a music playlist I was listening to whilst working on my App icon. This song reminded me of the colourful, urban streets of the era and

made me think basketball vests.

I found this unique and iconic kit for the Denver Nuggets. I was immediately drawn to this design as I noticed the skyline that lines

the middle. This skyline holds a strong resemblance the buildings and backdrop of Chad and I therefore felt that this kit was appropriate to

recreate.

I then saved a vest template from a copyright free provider and recovered the designed png file of our skyline from our original game and place it onto the vest, just like the Nuggets vest. After experimenting with some levels regarding the skyline, I began to

research some fonts....

Vest Typography Ideas and Feedback

1 CHAD 2 CHAD 3 CHAD

4 CHAD 5 CHAD 6 CHAD

7CHAD 8 CHAD

Bandung Hardcore GP Collegerion Fine College

Friday Night Lights Jersey Letters Jim Thorpe

Lethal League Team 401

“Two thin and urban, very lean” “Quite 90’s looking but could work well” “Sketchy texture is to weak”

“Might be a bit too bold” “Chad isn’t varsity enough for this” “Shadowing gives it retro authority”

“Too rough and edgy” “Funky and sporty”

Vest: Colour Variants

This predominantly green colour scheme was taken from the green and pink colour scheme of Chad as a game. I felt that the green tinted white colour would give the main part of the vest a bigger sense of space, enough space to effectively displaythe contrasting pink typography and would better contrast with the dark green inside and piping.

The yellow and blue colour scheme was an attempt to replicate the genuine Denver Nuggets vests. The colours all seem to contrast a little too much, but I felt its eccentric tone would catch on to the crazy 80’s theme.

VEST DESIGNS: CLIENT FEEDBACK

My Client stated: “Personally, I like the second draft as it resembles an actual basketball vest as the typography looks neater. The first draft’s typography looks a bit too spaced out and the third’s covers the image of the skyline too much which is confusing. I enjoy the colour scheme of the fourth vest, yet the second holds more appeal as it fits the game’s colour scheme better. “

Vest Final Design

Poster : Inspiration

I felt that a unique and obscure way of producing promotional material would be to create a imagined personal possession of Chad himself. I decided that in conjunction with and like his target audience, that Chad would be a big music fan and have a favourite band.

That band would have a tour poster (like most bands of that era). I could create that poster!

Research began immediately and I scoured the web for a genuine 80’s poster for inspiration to go with the band name “Krystal Slipper” that me and some friends had come up with.

The Cure poster on the above right, holds a black background that I thought would provide great opportunity to illustrate some effective imagery in the same teal colour as that featured on their poster. The tour name typography, with its thin, rugged font,

influenced that which I would use in the poster as well.

I recovered a design I had saved from the web a few months ago during the making of Chad. It was a Miami poster (above left) that looks very 80’s and, as well as matching Chad’s colour scheme only with a brighter tone, the white and pink stripes especially, caught

my eye.This design also lead me to think of Miami and it’s neon lights which lead me to search for imagery that held a neon texture.

Poster Typography ideas and feedback.

1 Krystal Slipper

1900.80.S

2 Krystal Slipper80s Teenie

3 Krystal SlipperAcademy Engraved LET

4 Krystal Slipper

5 Krystal SlipperColours of Autumn

Jazz LET

6 Krystal SlipperGroovalicious Tweak

“Too 90’s and futuristic looking” “Doesn’t perceive an adult band” “Very New Romantic. Too regal to represent the essence of the 80’s

“Captures the tone of the mid 80’s.”

“Looks more 1920’s” “This has more of a 70’s disco feel due to all the stars”

Poster designs: Client Feedback

In the first design, the client liked how the title looks like an 80ʹ′s neon sign but was not sure about the space down in the left hand corner.

In the second design, the client thought the masking was effective but preferred the other design as this one’s a bit plain. Maybe try underlining the title?

POSTER FINAL DESIGNA tour poster for “Krystal Slipper” - Chad’s favourite band.

PRODUCTION DIARYand consequential freelance rate

Monday May 12th - Picked a design for App Icon from colour variants. (5 mins)Researched NBA vests for vest design. (30 mins)

Tuesday May 13th - Settled on final App icon colour scheme. (10 mins)Created 4 vest prototypes. (45 mins)Drafted Vest Typography (20 mins)

Wednesday 14th - Researched 80’s band tour posters for poster. (10 mins)Received feedback for Vest prototypes. (20 mins)

Settled on Vest Typography (5 mins)Thursday 15th - Settled on final Vest prototype after changes and evaluated how it would work in campaign. (30 mins)

Began work on poster designs. (45 mins)Friday 16th - Created two prototypes for Poster design. (1 hour)

Drafted Typography for Poster design (30 mins)Settled on Poster Typography (5 mins)

Sunday May 18th - Received feedback for two Poster drafts (20 mins)Monday May 19th - Modified design and settled on Final Poster design (1 hour)

Tuesday May 20th - Evaluated and finalised products (1 hour)

Monday May 5th - Drafted up 6 prototypes of App Icon (1 hour)Tuesday May 6th - Evaluated which 2 of the 6 I wanted to further develop. (10 mins)

Received Feedback on the 2 I chose. Ended up settling with the character/action design. (40 mins) Wednesday May 7th - Switched the colour to greyscale and experimented with the size of the logo.

(1 hour)Thursday May 8th - Changed the scheme from greyscale and drafted 3 colour schemes (1 hour)

Friday May 9th - Drafted another 3 colour schemes (45 mins) Settled on creating a item of clothing for Chad campaign (10 mins)

Although I spent weeks on this project, I feel that I could’ve done it in a shorter amount of time and have taken this into consideration whilst calculating my freelance rates.

On average, Graphic Designers charge around £20 per hour.This project was completed over 10 working hours.

This would amount of a price of £200 in total.However, I feel this would be unfair and that I could get it done sooner for the client. 3 hours sooner.

This would result to my freelance rate being £140 for 7 hours.

EVALUATION

Professional Products Compare & ContrastDesigns

My app icon design and this one for the 8 bit IOS game, 8-bit Ninja, both share the same 8 bit design, that matches the gameplay of their games. My design is more iconic as it presents a simple yet clear depiction of Chad as a main character, whereas the 8 bit ninja design features a more action packed cover that depicts a sequence more towards gameplay. The pixels of the 8 bit ninja design are more pixelated than the grainy pixels of my design.

Both my product and Fall Out 3s T shirt referencing their fictional faction, present clear references to their games whilst driving with an alternative edge. The way I present an alternative take on Chad differers from the way Fall out 3 does this here, as I used the fact that its a vest, theres a shirt number (referencing the year) the basketball influence to contrast the skating, urban theme whilst keeping it 80’s, whilst the Fall Out 3 tee has all of its alternative reference in the design, as it simply presents a fictional logo from within the design.

My design for a poster of the fictional favorite band of Chad’s and this genuine 80’s poster for a tour by The Cure, both share the trait of having a black background. In fact, it was this poster that caught my eye and influenced me for the colour scheme of the design, as I liked the way the green of the octopus contrasted with the black background and decided to implement this contrast with the neon guitar and notes. There’s also a similarity with the placing of the tour name text and its white colouring. You notice it immediately after the band name in both designs, especially for western audiences as they read right to left.

From some feedback I received on a rough draft was that I had a very simple colour scheme (two colours) and, although I initially felt that the simple layout enhanced the iconic figure of Chad, I understood that, combined with a plain and smooth texture, that it looked incredibly dull.

It was also mentioned that I should ensure that the figure of Chad contrasted well against the solid backdrop, which I did, both through a variety of colour and effective shadowing techniques.

The client feedback that I received for the 4 vest designs that I pitched suggested that I focused more on keeping the typography closer together rather than spacing it out. I figured that if the typography was kept closer together, it would be noticed quicker, as a whole, immediately by the consumer.

The other suggestion which I feel has been an important one to act on was the observation of the typography obstructing the skyline imagery in two of the designs. It has made sense to make everything visible and after trying it out within these designs, the layering of features hasn’t worked with this design.

The main improvements I was asked to make regarding my poster designs regarded space. In the first design, the bottom left corner was said to be too spacious and acted as a big hole in a otherwise well sorted poster. The second design was said to be to spacious all round and the background colour didn’t support this, being a solid, simple colour.

There were a few suggestions as to what to include within the second design due to its bland vibe. It was suggested that I underlined the title, incorporate the same neon imagery as the first design and even to illustrate within the mask.

However, I felt that these suggestions would all break the even distribution of space and simple layout (like that of Daft Punk’s self titled album cover, although it’s not 80s). So, instead of making the layout seem uneven, I decided to settle with my first design for further development, which received less suggestions and criticism.

Designs Suggested Improvements

The improvements I was suggested with by my client for my stronger poster design all concerned the organisation of space.The poster holds quite a few contrasting features, such as the pink stripe, the neon imagery and the thin, white typography. All these features needed to be arranged reasonably apart and in positions that prevented nasty colour clashes (such as the white title not becoming visible against the light pink stripe) or obstructions. I decided to lower the positioning of the band name a little to ensure it is totally visible to the consumer against that different but not opposite light pink stripe. In fact, that pink stripe was highlighted by the client at one point. However, it was important to me that I kept it in the design, as the stripes light pink contrasted with the black background, which I first saw in another poster from the same era, posed as an inspiration for this design. The main issue was the large amount of blank, black space in the bottom left corner of the poster, which I effectively filled with a fictional band tour name, like I’d seen in professional 80’s band posters, such as The Cure’s design that I referenced earlier. 

Feedback ----- Amendments

An effective use of texture was very important to the progression of my App Icon design. The solid colour scheme and texture of my draft just didn’t capture the game’s vibe or artwork at all for that matter. My client directly referenced the fact that I needed an effective, contrasting texture for the background and figure to really release the 80’s vibe. Straight away, I tested out the pixelated filter in Photoshop, which really didn’t do the icon any justice in this instance and actually just enhanced its solid feel as it didn’t compliment the colour scheme. I then decided it needed a more materialised filter to sharpen the Icon up a little bit and that was when I settled on a modified, enhanced grain filter, that appeared as though it had shot a essence of glitter into the design, not directly matching our exact game art style but certainly enforcing the theme that we wanted to represent our game.

Software

I combined all the elements of my ideas using Photoshop CS5 software. I balanced out creating my own shapes and patterns with arranging influential templates (for example the foundation of my vest design). Photoshop not only provided easy access to full editorial control of the entire aspects of my design but it also compliments my rugged design techniques (such as rough sketching and freehand placement and dimensions management) and I found it gave me a bigger and better choice of options with its wide array of filters.

I also used Pages to arrange my draft designs together effectively and convey the way the feedback relates to them through the use of arrows. Pages is a highly accessible word processing document and I felt that it was just what I needed to showcase and arrange my near- final products.

Music posed as a surprising yet effective influential medium during the planning process of my products, especially that of the vests. The urban, street ball connotations held by the active vibes and colourful overtones of 80’s hip hop really brought out the idea of the bright, urban basketball vest. 

Whilst brainstorming ideas for the products, I would listen to playlists of 80’s hits to stimulate an atmosphere and possible ideas. The idea for the basketball vests was triggered by the songs “The Message” by Grandmaster Flash & The Furious Five, which lead my mind to imagine the graffiti decorated, street basketball orientated streets of New York and Philadelphia amongst the early 80’s and “Me, Myself and I” by De La Soul, whose colourful synth melody rather inspired me to experiment and project a range of contrasting bright colours after re-imagining the track’s album cover.  The poster was rather influenced by sophisticated sounds of The Cure and Spandau Ballet. I wanted to contrast the vibe of the poster with the vests as I felt that 80’s had too many styles and genres to be generalised. 

Peripherals

I used a printer to print off an A3 sheet of my final Poster design. I ensured that the RGB inks, in particular, were filled appropriately in order to produce the fullest and most enhanced colour tone possible. I left the paper to dry for 5 minutes minimum to prevent any smudging of the vulnerable, wet, black background. 

Shortly before printing, I had used my iPhone 5 camera to capture a strictly filter-less image of the environment in which we were going to shoot our game’s trailer in order to determine how big we needed the poster to be in order to effectively incorporate it into the video. 

I felt that the A3 sheet was of great quality and that the ink used to print the sheet was next to faultless and was full. In both environments used to shoot our trailer, the images we captured prior to shooting really enabled us to ensure that the poster was realistically placed whilst also visible enough to stand out.

FIT FOR PURPOSEMy App Icon reels in Chad’s target audience with its alternative take on the typical representation of retro app store games. Rather than replicate the pixelated game artwork, my icon retains the honest artistic style of Chad whilst engulfing it in a true essence of the era in which it’s set with a glittering pattern and slightly broken texture. It uses its balance of loyalty to its purpose and character with its loyalty to its era and atmosphere to form an effective icon with which many others cannot compare. 

My vests work effectively as a form of in-direct advertising. However, over the course of our campaign, I have worried the overly sporty format of my designs and the rather varsity designs themselves contrast heavily with the actual theme of our game. On the other side of my mind, I am relishing in this contrast and feel that the youthful feel of the vest design and active connotations of its features replicate the positive drive and enthusiasm of Chad well, whilst matching the style.

My poster’s design and tones may not appeal directly to my Target Audience. Their generation may not fully appreciate the themes depicted in the design. As a integrated piece of outstanding promotional material, intertwined with our social media campaigns and other media, I think it fits well in an alternative, detailed fashion, in the sense that fans would actually have to research our other material to understand the true meaning of this product. However, I do feel this may complicate things way too much.