8/10/2019 Graphic Design for non graphics designers
1/17
GRAPHIC DESIGNfor
NON-GRAPHICDESIGNERS
Suman Poudel Upadhaya Sikkim Manipal UniversityDepartment of Education Management
PRESENTED BY
8/10/2019 Graphic Design for non graphics designers
2/17
Before You Begin toDesign TARGET AUDIENCE
Decide Who Your Aud ience is. The moreyou know about your audience, the better
equipped you are to attract their attention
and communicate your message. Knowing
who the audience is will help youdetermine the best format in which to
communicate with them.
8/10/2019 Graphic Design for non graphics designers
3/17
Before You Begin toDesign CONTENT
What do you want to convey? It helps toknow exactly what words you want to use
(or have to use) on the page to convey
your message, because the amount of
words and the message will affect howyou design your layout. Be ready
to edit or cut text.
8/10/2019 Graphic Design for non graphics designers
4/17
Before You Begin toDesign IMAGE AREA
Consider the size, shape, and function ofyour layout.
Draw a mock-up showing where artwork,
photos, etc should be placed relative to
copy.
8/10/2019 Graphic Design for non graphics designers
5/17
Before You Begin toDesign COLOR
Spot color vs. process Use color for emphasis
Computer-screen coloris not necessarily printed
color Paper color affects ink
color
PMS - Pantone
Matching System
8/10/2019 Graphic Design for non graphics designers
6/17
Before You Begin toDesign PRINTING
What printing processesto use.
Communicate with yourprinter
Make sure materials areavailable
Spell out everythingleave nothing to
guesswork.
8/10/2019 Graphic Design for non graphics designers
7/17
Before You Begin toDesign Consider these five things before you
begin to design: TARGET AUDIENCE
CONTENT
IMAGE AREA
COLOR
PRINTING
8/10/2019 Graphic Design for non graphics designers
8/17
Say What?
bleed typeface serif bi-
fold
pica font san serif tri-fold
widow leading rag
saddle stitch
orphan kerning justified RGB
PDF PMS CMYK
8/10/2019 Graphic Design for non graphics designers
9/17
Good Graphic DesignUtilizes:Simpl ic i ty
Emphasis
Wh ite Space
8/10/2019 Graphic Design for non graphics designers
10/17
Simplicity KISS
Have a good reason for everything youadd, and take away
anything that you dont need
Keep headlines and lead paragraphs short
Have a purpose for everything - when indoubt, leave it out
Stick to three or fewer fonts in a layout Contras
t -
Balanc
e -
Alignme
nt -
Repetitio
n -
Flo
w
8/10/2019 Graphic Design for non graphics designers
11/17
Emphasis The most important element on the
page should be the most prominent
Emphasis Techniques: Make it the biggest
Make it the boldest
Placing the element in a
shape that is different fromothers on the page
Making it full intensity wheneverything else is faded
Adding a border around theelement
Changing its color so it is
different Surrounding the element
with lots of white space
Tilting it at an angle whenother elements arehorizontal
8/10/2019 Graphic Design for non graphics designers
12/17
White Space Allows the eye to rest
Makes type easier andfaster to read
Resist the urge to fill
entire space with words,
pictures, charts andgraphics
Avoid gray pages
White space createsem hasis
8/10/2019 Graphic Design for non graphics designers
13/17
Photographs Resolution - low vs. high
ppi (display) and dpi
(printer)
Size - too big or too small
Croppingwhen and
how Photo-editing programs
(Paint)
Formatsjpg, gif, tiff
8/10/2019 Graphic Design for non graphics designers
14/17
Logos Less is more
Convey the idea assimply as possible.
Few words and colors.
Create logos in a
vector programnotPaint, PowerPoint or
Publisher.
Here are some
examples:
8/10/2019 Graphic Design for non graphics designers
15/17
Top 12 Graphic DesignDonts1.Use low resolution photos for print
2.Use too many different fonts in one design3.Use every color in the rainbow just because
you can
4.Put a box around everything
5.Center everything on the page
6.Forget to check for widows and orphans
LO-RES (web) = 72
dpi HI-RES
(print) = 300 dpi
8/10/2019 Graphic Design for non graphics designers
16/17
7.Forget white space is your friendavoid
gray pages
8.Use fonts that are too small5, 6, 7 point
9.Use double spaces after punctuation
10.Underline or use all caps instead of
italicizing
11.Justify typecreates too many hyphens and
rivers
12.Rely on the computer for everythingit is
Top 12 Graphic DesignDonts
8/10/2019 Graphic Design for non graphics designers
17/17
Right and wrong do not
exist in graphic design.
There is only effective andnon-effective
communication.