GRAPHIC DESIGN FOR ORGANIZATIONAL BRANDING special for media @BEMFKGUI 2014 Arbi Wijaya, FKG UI 2011
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GRAPHIC DESIGN FOR ORGANIZATIONAL BRANDING
special for media @BEMFKGUI 2014
Arbi Wijaya, FKG UI 2011
DESIGN IS IMPORTANT?
WHY?
Many companies include the organization are competitive on making a good advertisement design
Purposes?
Attracting consumens
Company branding
Marketing : Gaining Product Sales
More interesting your design,
more people will attracting
Basic Principles
How to make
a good
design?
Basic
Principles4
Repetition
ContrastAlignment
Design : for your organizational branding Proximity
PROXIMITY
Proximity basically means SPACE
Unfortunatelly, most people simply try to fill up empty space
HOWEVER
The more blank space, more better : people can be easily understood
More Blank SPACE : Better!
CONTRAST
Contrast is important for the VISUAL CLARITY of your design
Not Contrast! ugh Contrast, right?
ALIGNMENT
Alignment ->Rulers & Margin
Intinya bikin serapih mungkin dan enak dilihat hahaa...
repetition
Repetition is for yourVISUAL IDENTITY
It will help people for always remembering your company/organization
What are the components?
Colours
Fonts
Design Element
Bullets
Etc...
Ada pertanyaan?
Let’s practice together! :D Simple, easy, classy!
If you’re confused... I give an example...may be we can renew BEM FKG UI’s visual identitiy with this? UP TO YOU
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