Graph Expo 2015 Smart Packaging

"Smart" Package Printing Value-Add BEYOND the Graphics

Dr. Mark Bohan Vice President, Technology and Research

© Printing Industries of America | www.printing.org 2

Session Overview

▶ What do we mean by smart

packing?

▶Active packaging

▶Smart / intelligent packaging

▶ Packaging innovations

▶ Summary


Packaging Growth and innovation

▶ Many different

processes

▶Offset, inkjet,

electrophotographic,

flexographic, gravure …

▶ While we buy “stuff” it is

not disappearing

▶ Growth market globally


Technology trends Planning and design, faster turn around times

▶ 3D packaging

design

▶ Integrated into

color cycle

▶ What happens

when we need to

shrink fit?

▶ Proofing solutions

▶Surface, gloss and

texture effects


Technology trends Digital marketplace

▶ Digital making inroads

into packaging

▶Many solutions

▶EP and Inkjet

▶ Short to medium run

▶ Static and

personalized


Technology trends Flexographic, the quality is there

▶ Plate and ink

technologies

▶High quality

▶Screening algorithms

▶ 4 versus 7 color

▶ Curing technologies


Packaging Key trends in the industry

▶ Sustainability

▶ Functionality

▶ Interactivity

▶ Flexibility

▶ Messaging

▶ Food safety / risk management


Sustainability Overview

▶ Reduction in package

materials

▶ Increase in the

recyclability of

packaging

▶ Bio-based materials


Flexibility Overview

▶ Convenience

▶Single use

▶Smaller packages

▶Microwavable

▶ Ease of use

▶Easy open

▶Re-sealable

▶Portable


Messaging Overview

▶ Personalization

▶True one off

▶Generic

▶ Storytelling as part of

the package

▶Brand message

▶Transmedia


Smart packaging Why are we looking to use this?

▶ Enhance the customer experience

▶Add value in some means

▶ Improving the product

▶ Quality control about the product

▶ Additional information


Active Packaging


Active packaging Overview

▶ Enhance performance

of the product

▶ Interact directly with

the product

▶Food applications

▶ Manufactured into the

packaging materials

▶ Printed or coated

PackagingConsultancy.com


Oxygen absorbers Why do we use

▶ Extend shelf life

▶ Reduced growth of

pathogens

▶ Improved product

quality

▶ Reduced oxidation

▶Vitamins, spices…

▶ Extend

pharmaceutical life


Oxygen absorbers Active packaging

▶ Chemicals to absorb O2

▶Fe → Fe(OH)3

▶H2 → H2O

▶ Applications

▶Sachets

▶Bags

▶Labels

▶Bottles www.appepackaging.com bestinpackaging.com


Moisture absorption Active packaging

▶ Applications include

▶Pharmaceutical

▶Electronics

▶Food applications

▶ Materials

▶Sachets: Silica gels,

calcium oxide ….

▶Sheets: Multi layer with

superabsorbent polymers

▶Polyacrylate salts. Starch

copolymers ….

www.multisorb.com


Preservative releasers Active packaging

▶ Antimicrobial and

antioxidant films

▶Cosmetics, pharmaceutical

…

▶Cereals, meats cheeses ..

▶Mislead customers!

▶ Many different chemicals

▶Organic acids, spice

extracts ….


Thermochromic inks What temperature is the product at?

▶ Color change inks

▶ Indicate the current

temperature

▶ Food products

▶ Drinks and for

promotions


Thermochromic inks What temperature is the product at?

▶ Fanta program in

Australia

▶Funstigator

▶ Interactive program

▶ Dependent on the

sale


Active Packaging Some additional examples

▶ Ethylene absorbers

▶Strawberries

▶ Releasing elements

▶CO2, preserving agents

▶ Antimicrobial

▶Silver applications for

office, electronics …

▶ Heating elements

▶Metals for microwaves


Example with coffee Active packaging

▶ Ground coffee

absorbs moisture and

oxygen

▶Reduces flavor

▶ Seal the bag

▶CO2 build up

▶Burst bag!!!

▶One way release valve

▶O2 and CO2 scavenger


Intelligent Packaging


Smart or intelligent packaging Overview

▶ Indicator on packaging

▶ Internal or external

▶ Monitor the product and

provide information

▶Quality

▶Change

▶History

▶ Communicate

nofima


Time Temperature Indicators (TTI) Also referred to as Time Temperature Integrators

▶ Temperature over

time

▶Warning above/below

set temperature

▶Color change over

time

▶ Partial or full history

▶Different solutions

available

▶ Different activators

Fresh-Check ™

Defrost Watch ™ Fridge Thaw ™


Oxygen / Carbon Dioxide Smart packaging

▶ Oxygen sensors

▶Detect leaks in packaging

▶ Issue with responsiveness

▶Microbial action

▶ CO2 indicators

▶React to changes in pH

▶Used in meats ….

AGELESS


Ammonia (NH3) sensors Overview

▶ Meat freshness

▶Change with time

▶ Developmental

sensors

▶Color change sensors

▶Linked with other

options


Shock indicators Labels, circuits or sensors

▶ Look at shocks or

impacts

▶Record over time

▶ If pre-determined value

exceeded

▶ Delicate materials

▶Shipping, handling and

use

ShockWatch


Interactivity


Interacting with the consumer How do we get information?

▶ Barcodes

▶ QR codes

▶ Mobile Action Codes

▶ Augmented Reality

▶ NFC

▶ RFID


QR Codes Integrating electronic media with packaging

▶ Synonymous on

packaging

▶ Download app to use

▶ What does it do for me?

▶Discounts

▶ Information

▶Entertainment

foerstel


QR Codes The links continue ….

▶ Promotion to

design own label

▶Heinz Tomato

Ketchup Hot

▶ url been allowed

to lapse

▶Taken by other

user

▶ Challenges if use

custom sites


Augmented reality Interacting with the package

▶ Interact with package

▶ Download app to start

the application

▶ Many examples,

increasing with time

▶Pepsi, Pringles, Milka,

Coca-Cola ..…


Augmented reality Video 1


Augmented reality Video 2


Image recognition Documobi


Interacting with packaging Customer use of NFC (RFID from a producer)

▶ Utilize NFC enabled

device

▶NFC tag

▶ Provide added value

to the consumer

▶Growth worldwide in

linking packaging with

mobile


Smart packaging Growth for communication

▶ Integrating RFID/NFC

communication into

packaging

▶ Added functionality to the

user

▶ Instructions

▶ Interactive guides

▶ Additional content

▶ Promotions

▶ Live updates


Chateau Le Pin NFC integrated into wine labels

▶ Reliable anti counterfeiting

solution

▶ $3,000 average, up to $10,000

▶ Evaluated many technologies

▶ Linked the ID to the bottle and

customer

▶ Encrypted

▶ Created added value

▶ Details of wine, virtual cellar, notes

on wine etc.

http://www.rfidjournal.com


MIT Research published using NFC

▶ Sensors connected

to NFC tags

▶NFC tag adapted to

detect the chemical

using carbon

nanotubes

▶Simple scan with

phone

▶Used either by

manufacturer or

customer


NFC in packaging Video 1


NFC in packaging Video 2


Risk management Why?

▶ Takes years to build

trust in brands and

products

▶ Only seconds to

destroy that trust

Robert Bowling, Nestle Americas, Color Conference, 2014


-Monomers -Antioxidants -Colorants -Pigments -Solvents -UV stabilisers -Slip agents -Resins

Chemical

industry

Co-packers

Retailers

Consumers

Paper and board

Metal, Glass

Adhesives

Plastics

Inks

RAW MATERIALS

Co packersCo packersCo packers

PACKAGING

MATERIALS Packaging

Materials Nestlé

when things go “viral”….

Converter

s NGO’s

Media

Authorities

Robert Bowling, Nestle Americas, Color Conference, 2014

http://www.globalsources.com/gsol/I/Adhesive-epoxy/p/2000000003844/3000000149681/sm/1001739132.htm


Risk management Product lifecycle

▶ Complete supply chain risk

management

▶ Food safety, toxicology,

regulatory, perception

▶ Catastrophic effects to the

CPG

▶ Many regulations about this

▶Nestlé list, USA FDA-21, Prop

65


Summary Closure


Resources Where to learn more

▶ TAGA Conference, Memphis, March 20th to 23rd

▶Experts and presentations on topics

▶http://tagaatc.printing.org/, http://www.printing.org/tagaatc

▶ Articles at http://www.printing.org/free

▶Smart Packaging

▶RFID and NFC

▶ White papers at http://www.printing.org/free

▶NFC

▶ Intelligent Packaging coming soon!!!

http://tagaatc.printing.org/




http://www.printing.org/tagaatc

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Thanks for listening!

Dr. Mark Bohan

Vice President,

Technology & Research

Tel.: 412 259 1782

Mobile: 412 576 9729

[email protected]

www.printing.org

www.printing.org/free

www.printing.org/markbohan

www.linkedin.com/in/markbohan

http://www.printing.org/


http://www.printing.org/markbohan

http://www.linkedin.com/in/markbohan