Online Experience AudioWire recommendations Rafaël Todorovici Tim Veenema Co-directors 1 11-1-2012
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Online ExperienceAudioWire recommendations
Rafaël TodoroviciTim VeenemaCo-directors
11-1-2012
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Table of contents
Current web design Current Sales data Improvements New web design Expected sale rates Conclusion
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Current web design
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Problems with current web design
Usability
Navigation
Content
Copy-writing
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Current sales data
Abandonment rate49%
Browsing only23%
Sales re-turning
customers17%
One-off customers11%
Sales conversion rates
Source: Market Leader, Iwonna Dubicka & Margaret O’Keeffe
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Improvements
New logo
New website design
New logo
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New website design
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Expected sales rates
User abondon-
ment15%
Browsing only10%
Sales returning cus-tomers
49%
One-off cus-tomers
26%
Expected sales conversion rates
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Summary
Problems Usability Navigation Content
Improvements Social Media Improved check out proces Improved web design
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Thank you for your attention
Are there any questions?
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