GOVERNMENT OF INDIA WESTERN RAILWAY Date

GOVERNMENT OF INDIA

WESTERN RAILWAY Date: 09.02.2016 Divisional Railway Manager (Commercial) Mumbai Central on behalf of President of India invites applications from advertising agents/agencies and other interested parties for display of advertisements for the following medias notified in open booking on “First Come First Serve basis”. General terms & conditions indicated in proposal format may please be read carefully.

The following Medias are notified for open booking on First Come First Serve Basis for a period of one month only.

Separate application in the format as per Annexure ‘A’ (complete in all respects) along with requisite advance payment for the required period (not exceeding 1 month) and Media should be submitted, without which the application will be summarily rejected.

The existing & running contracts will be renewed on the request of the licensee. Application in this regard shall be submitted 7 days before expiry of contract in the format as per Annexure ‘A’ (complete in all respects) along with requisite advance payment failing which this office is free to accept proposals from other parties also.

The contracts in open booking shall be awarded or renewed at the sole discretion of Railway Administration and with the prior approval of competent authority.

The advance License fee payment should be submitted in the form of Money Receipt /Demand Draft/ Pay Order in favour of CHIEF CASHIER, WESTERN RAILWAY, CHURCHGATE. Cheques will not be accepted.

Security Deposit as applicable in the form of FDR / TDR valid for a period of six months plus the period of contract shall be submitted in advance along with the application in the enclosed format.

For any other information & clarification interested parties may contact,

Assistant Commercial Manager (Advertising) DRM Office, Commercial Department, 1st

Floor, Mumbai Central, Mumbai - 400 008 (Between 10.00 HRS to 18.00 HRS)

Contact no.: 67644204, 67644212, 23017322

Please verify & check the following required enclosures before submitting application:

1. Letter head / Application (typed or handwritten) in original. 2. Proposal format signed & completed in all respects in original. 3. Requisite payment in original alongwith one Xerox copy of Demand draft / Pay order. 4. Security deposit in original alongwith one Xerox copy of the same. 5. Self attested copy of Pan Card. 6. Seven copies of Artwork for all media contracts.

For DRM (C) BCT

******

Notice for Open Booking of Advertisement Contracts

1. Train Media in EMU rakes (except Siemens rake)

A) Rake Painting - Advertisement on the exterior of 12 car EMU rakes through Full Rake Painting. The rates per rake are as under:

Sr. No.

Period of contract

Rate for client/subletting basis (In Rs.)

1 Four Weeks 4,16,658/-

Security Deposit in the form of FDR / TDR valid for a period of six months amounting to 25% of the contract value subject to minimum of Rs. 1,60,000/- shall be submitted additionally. The same will be returned after successful completion of contract.

Recognized Canvassers are entitled for Commission for 1st contract of the financial year @ 15% up to the business of one lakh and 20 % on over one lakh. The same will be governed by terms & conditions of recognition.

2. Train Media in EMU rakes (Siemens rake)

A) Vinyl Wrapping - Advertisement on the exterior of 12 coach SIEMENS rakes through Vinyl Wrapping. Total 35 nos. of SIEMENS rakes are available for Vinyl Wrapping. The rates per rake are as under.

Period of contract

License fee (In Rs.)

Area: 2910 sq. ft. Rate

One month 1,24,404/-

Security Deposit in the form of FDR / TDR valid for a period of eight months& above amounting

to 25% of the contract value subject to minimum of Rs. 1,60,000/- shall be submitted additionally. The same will be returned after successful completion of contract.

Only Recognized Canvassers are entitled for Commission for 1st contract of the financial year @ 15% up to the business of one lakh and 20 % on over one lakh. The same will be governed by terms & conditions of recognition.

The advertiser is permitted to display the advertisements at the earmarked areas on the exterior of EMU coaches without causing any damage to the painted surface by using good quality low cost vinyl films, calendared polymeric vinyl film and cast vinyl film ensuring aesthetic aspect as per the RDSO specification(enclosed as Annexure B)

The advertiser is required to return the coach in its original texture and restore the primary colour of the rakes as per the Railway specifications, after the Vinyl Advertisements have been removed due to expiry/ termination of contract, etc. and / or whenever the coach is sent for POH / IOH schedule and residual gum shall be cleaned. The details of restoration with rake number, unit no. & date of restoration shall be submitted to this office.

The contract period shall be inclusive of POH, IOH schedule and any other maintenance required for coaches. In case of an entire train or any coach not in operation and / or being shifted to yard, Carshed due to sick of any coach / train or for a shorter maintenance period or any other reason no extension in contract or substitute train or coach will be given for that non-display period. And no claim from the Licensee in this regard will be entertained. In the event of replacement of train / coach for any other operational reasons, the Licensee is required to display advertisements through Vinyl at his own cost and labour.

The Licensee shall no way obstruct and interfere with the routine Railway working. Approval of Railway Administration for the design, matter, language and colour scheme of the text

should be obtained prior to start of wrapping of advertisements. In case of damage to the advertisements, the Licensee is required to restore the advertisements through Vinyl at his own cost and ensure the aesthetics of the coach.

The name of Licensee, contact number, LOA No. , date of display & date of expiry of the contract shall be displayed on the exterior of EMU rake at both ends neatly and legibly.

List of Documents to be submitted for Train Media. Please verify & check the following required enclosures before submitting application:

1. Letter head / Application (typed or handwritten) in original. 2. Proposal format signed & completed in all respects in original. 3. Requisite payment in original alongwith one Xerox copy of Demand draft / Pay order. 4. Security deposit in original alongwith one Xerox copy of the same. 5. Self attested copy of Pan Card.

6. Seven coloured copies of Artwork to be displayed. 7. Copy of Letter of Recognized Canvasser.

B) Advertisement Panels inside SIEMENS rakes - Advertisement in the interior of 12 coach SIEMENS rakes (21 nos.) through display of advertisement panels - 96 nos. in each rake (08 nos. in each coach) of size 17” (w) x 24” (h) near the windows of the doorway are available. The rakes are available for a maximum period upto three months or till finalization of tender. The rates per rake with applicable surcharge are as under:

Period of contract

License fee Per Rake(In Rs.)

Validity of Security Deposit

One month 76,500/- 8 months

Security Deposit in the form of FDR / TDR valid for a period as mentioned above amounting to

25% of the contract value subject to minimum of Rs. 1,60,000/- shall be submitted additionally. The same will be returned after successful completion of contract.

The contract period shall be inclusive of POH, IOH schedule and any other maintenance required for coaches. In case of an entire train or any coach not in operation and / or being shifted to yard, Carshed due to sick of any coach / train or for a shorter maintenance period or any other reason no extension in contract, substitute train / coach will be given for that non-display period. And no claim from the Licensee in this regard will be entertained.

In the event of replacement of train / coach for any operational reasons, the Licensee is required to display advertisements through panels at his own cost and labour.


should be obtained prior to start of d isp lay of advertisements. In case of damage to the advertisements / panels, the Licensee is required to restore the advertisements / panels at his

own cost and ensure the aesthetics of the coach. The name of Licensee, contact number, LOA No., date of display & date of expiry of the

contract shall be displayed on every advertisement displays neatly and legibly. CONTRACTS FOR TRAIN MEDIA ON SEIMENS RAKES WILL BE ACCEPTED SUBJECT TO AVAILABILITY OF RAKES.

3. Vinyl Wrapping on exterior of Shatabdi Express Train (from BCT to ADI) Advertisement on the exterior of 14 coaches of ONE SHATABDI EXPRESS RAKE through Vinyl Wrapping will be subject to preference being given to the artwork that is appropriate for the class of Shatabdi Express Train and will be shortlisted, scrutinized and finalized by the Competent Authority. The rates per rake are as under.

One month Rs. 1,18,895/-

Security Deposit in the form of FDR / TDR valid for a period of six months amounting to 25% of

the contract value subject to minimum of Rs. 1,60,000/- shall be submitted additionally. The same will be returned after successful completion of contract.

The advertiser is permitted to display the advertisements at the earmarked areas on the exterior of 14 coaches of Shatabdi Express without interfering with Coach Nos., logo, indication boards, railway fittings, destination boards, space for pasting reservation charts, and any other Railway matter painted or pasted on the coach etc. The windows, doors, emergency exit, etc. should also be excluded from the area for advertisements and without causing any damage to the painted surface by using good quality low cost vinyl films, calendared polymeric vinyl film and cast vinyl film ensuring aesthetic aspect as per the RDSO specification (enclosed as Annexure B)

The advertiser is required to return the coach in its original texture and restore the primary colour of the rakes as per the Railway specifications, after the Vinyl Advertisements have been removed due to expiry/ termination of contract, etc. and / or whenever the coach is sent for POH / IOH schedule and residual gum shall be cleaned. The details of restoration with rake number, unit no. & date of restoration shall be submitted to this office.

The contract period shall be inclusive of POH, IOH schedule and any other maintenance required for coaches. In case of an entire train or any coach not in operation and / or being shifted to yard, Carshed due to sick of any coach / train or for a shorter maintenance period or any other reason no extension in contract, substitute train / coach will be given for that non-display period. And no claim from the Licensee in this regard will be entertained. In the event of replacement of train / coach for any operational reasons, the Licensee is required to display advertisements through Vinyl at his own cost and labour.


should be obtained prior to start of wrapping of advertisements. In case of damage to the advertisements, the Licensee is required to restore the advertisements through Vinyl at his own cost and ensure the aesthetics of the coach.

The name of Licensee, contact number, LOA No. , date of display & date of expiry of the contract shall be displayed on the exterior of EMU rake at both ends neatly and legibly.

4. Static Media A. Stations available in open booking for one month only.

Rates in open booking for Stations

Sr. No.

Station

Expiry / Status Total

revised area

Rates in open booking as per revised Schedule rates (in Rs.) with 50% surcharge for 01 month only

1 JOGESWARI Available after 03.03.2016 2214 1,77,650

2 BVI Part III (Pf. No.

6A, 8, Bkg office) Available 1496 4,67,120

4 Surat – Part - I Available 3040 2,38,830

5 Vile Parle Available 4790 5,60,860

6 Umroli Available 288 2592

B. List of Foot Over Bridges and Subways at stations. The rates are as under:

Foot Over Bridges (FOB)

Sr. No. Station Expiry / Status Revised

area

Rates in open booking as per revised Schedule rates (in Rs.) with 50%

surcharge for 01 month only

1 BVI Available

840 303440 SUBWAYS

1 BVI Available 180 82760 C. The pole kiosks & Glowsigns at Borivali circulating area and Glowsigns at Borivali station

on pillars at PF No. 6 exit.at Borivali (East) stations(878 sq. ft.) for a period of one month with 50%, surcharge are as under:

Media 1 month Expiry Date / Status

Boards / Glowsign

Rs. 3,57,686/- Available

LOCATION DETAILS OF BORIVALI STATION EAST-SIDE GROUP-II

GLOWSIGN ON THE PILLARS AT THE EAST SIDE STATION BUILDING.

02' x 04' (4/S) 04 128

GLOWSIGN ON THE EXTERIOR OF EAST SIDE STATION ENTRANCE (RIGHT SIDE) 10' x 05' 05 250

GLOWSIGN ON THE EXTERIOR OF EAST SIDE STATION ENTRANCE 10' x 05' 04 200

BOARDS POLE KIOSKS AT BORIVALI EAST CIRCULATING AREA (NON – LIT)

03’ x 02’ (D/S) 25 300

TOTAL 38 878

D. New sites identified at Andheri west side Elevated booking office for a period of one month

with 50%, surcharge are as under:

Sr. No.

Location & Size Size (In sq. ft.)

Area (In sq. ft.)

Rates for one month

1 At North end Booking office, above the wall of booking office, Both sides of Booking office Boards. 20’ x 08’(02) 320 159200

2 Between cover shed Column (West) Column No: 27/28, 28/29, 30/31, 31/32. 16’ x 08’ (04) 512 254720

3 Between cover shed Column (East) Column No: 28/29, 30/31, 31/32. 16' x 06' (03) 288 143280

4 01 Glowsign on Triangle wall at the junction of North end fob & Elevated Booking office(Between Column No; 26 & 28

20' x 04' (01) 80 39800

5 01 Glowsign on the wall above west side staircase, at Column No : 29 20' x 03' (01) 60 29850

6 05 (3/S ) Glowsigns on Column No: 27,28,29,29A,30A

2.5’x 04(3/S) (05) 150 74625

7 Between cover shed Column (West) Column No: 17/18, 19/20, 21/22, 23/24, 25/26

16’ x 08’ (05) 640 318400

8 Between cover shed Column (East) Column No: 17/18, 19/20, 21/22, 23/24, 25/26. 16' x 06' (05) 480 238800

9 01 Glowsign on the wall above west side staircase, at Column No :23 20' x 03' (01) 60 29850

10 09 (3/S ) Glowsigns on Column No: 18,20,21,21A,22,23A, 24,25A, 26 2.5’x 04(3/S)

(09) 270 134325

11 Between cover shed Column (West) Column No:1/2 , 3/4 , 5/6 16’ x 08’ (03) 384 191040

12 Between cover shed Column (East) Column No: 1/2 , 3/4 , 5/6, 7/8. 16' x 06' (04) 384 191040

13 At the South end Booking office, above the wall of Booking office, Both sides of Booking office board, Column No: 8 & 9 08’x 04’(04) 128 63680

14 06 (3/S ) Glowsigns on Column No: 13A, 14,14A, 15,16A ,17

2.5’x 04(3/S) (06) 180 89550

15 360 degrees rotating digital display LED unit Also Glowball (of 76 sq ft each) or

02 148 79600

( rates for glowball and drop

Drop down displays(p.s.p.a annum +50% surcharge applicable)will be permitted instead of 360 deg rotating display LED unit.

down will be 1.5times the SOR

for GS at ADH.

E. Installation & Display of Three LED Boards at Surat station of size 12’ x 08’ (1), 10’ x 05’ (1) &

06’ x 04’ (1) (170 sq.ft.) for a period of one month with 50%, surcharge are as under:

Media 1 month Expiry Date / Status Boards /

Glowsign Rs. 39,845/- Available after 22.02.2016

Media Location Size & Nos.(In sq. Ft.) Area (in sq. Ft.) LED Boards From Entry Approach

Ceiling 12’ x 08’ (1) 96 sq. ft.

LED Boards PF-2 facing PF-1 10’ x 05’ (1) 50 sq. ft.

LED Boards East Entry subway 06’ x 04’ (1) 24 sq. ft.

TOTAL 3 170 sq. ft.

F. New sites identified at Newly Constructed FOB in Borivali(Middle Fob) for a period of one month with 50%, surcharge are as under:{636 sq,ft}.


Boards / Glowsign

Rs. 2,09,650/- Available

G. Installation & Display of Spherical Inflatable Lighting System (Glowball) at Churchgate,

Bandra & Andheri station for a period of one month with 50%, surcharge are as under:


GLOWBALL Rs. 1,15,800/- Available after 28.02.2016

Sr.No STATION LOCATION AREA (in sq. ft.) Nos.

TOTAL AREA

(in sq. ft.)

1 CHURCHGATE ON PF NO. 1/2 & 2/3, HANGING FROM PLATFORM COVER SHED.

40 2 80

2 BANDRA ON PF NO. 2/3 & 4/5, HANGING FROM PLATFORM COVER SHED.

40 2 80

3 ANDHERI ON PF NO.1, BELOW FOB, OPP. Mc DONALDS

40 1 40

5 200

5. Tablespace

Display of advertisement / conducting of promotional activity at station premises through table space area 06’ x 06’. The rates are as under:

Name of the station Rates per day (In Rs.) Churchgate 40,000 /- Dadar, Bandra, Andheri & Borivali 30,000 /- All other stations up to Surat 20,000 /-

The applications for Table space should be submitted in the office at least THREE working days

in advance & for Churchgate Station at least Seven Days in Advance..

6. Hoardings:

A. Hoarding sites from Dadar – Bandra are available for a period of one month with 50%, surcharge as under:

DADAR

Sr. No Station Structure

No. Location Size & Nos (In sq. ft.)

Area (In sq. ft.) 1 month

1 DADAR DDR / 2 01 hoarding at South East of

ROB 20 x 20 400 68000

2 DADAR

(E) DDR / 3

03 hoardings at DDR (E) South End of Pf. No. 5 Facing

track 20 x 10 (3) 600 102000

3 DADAR DDR / 18

02 hoardings at South End of Pf. No.1 above structure DDR

/ 17 20 x 20 (1) 30x20(1) 1000

170000

4 DADAR DDR / 19 On Terrace of West Booking

Office 40 x 20 800 136000

5 DADAR

DDR / 20 At south west of ROB 20 x 20 (2) 800 136000

6 DADAR

DDR / 21 At North West of ROB 20 x 20 (4) 1600 272000

7 DADAR

DDR / 22 At North West of ROB 20 x 20 (1) 15

x 20 (1) 700 119000

8 DADAR

P/1 At km 10/12 west side facing

south direction 20 x 20 400 68000

9 DADAR

P/2 At km 11/4 – 11/5 west side. 20 x 20 400 68000

10

DADAR

P/30

01 hdg at km 12/5 – 12/6A west side facing traffic coming

from MRU station. 20 x 20 400 68000

TOTAL 7100

MATUNGA ROAD



Area (In sq. ft.) 1 month

1 MATUNGA

ROAD MRU / 8 Below Sky Walk at

West Side 20 x 8 160 27200

2 MATUNGA

ROAD MRU / 9 North west of Matunga

Road ROB 20 x 10 200 34000

3

MATUNGA ROAD

MRU / 10

At Km Between 11/13 and 11/14 West Side Facing Traffic coming

from MM 20 x 20 400 68000

4

MATUNGA ROAD

MRU / 11

At Km 11/15 West Side facing Evening and

Morning Traffic 20 x 20 (2) 800 136000

5

MATUNGA ROAD

MRU / 12

At Km Between 12/1 and 12/2 Facing traffic

coming from MRU 20 x 20 400 68000

6

MATUNGA ROAD

MRU / 13

At Km Between 12/1 and 12/2 Facing traffic

coming from MM 20 x 20 400 68000

TOTAL 2360

MAHIM



Area (In sq. ft.)

1 month

1 MAHIM MM / 3

At West Side Between Km 12/10 - 12/11

Facing Traffic coming from MRU 20 x 20 400

68000

2 MAHIM MM / 5

At South Side of station Building Facing Traffic Coming from BA 30 x 20 600

102000

3 MAHIM MM / 6, 7,

8, 9 4 hoardings at Km 13/5

- 13/6 20 x 15 (3)

1500 255000

30 x 20 (1) TOTAL 2500

BANDRA


No. Location Size & Nos (In

sq. ft.) Area (In

sq. ft.) 1 month

1 BANDRA (W) BA / 2

At BA (W) in front of record office

gate above structure No. BA/1 40 x 20 800

136000

2 BANDRA (W) BA / 3

At BA (W) in front of record office

gate above structure No. BA/2 40 x 20 800

136000

3 BANDRA (W) BA / 4

In front of Sahakar Bhandar Facing

traffic from station 30 x 20 600 102000

4 BANDRA (W) BA / 5

At BA (W) in front of Sai Shradha

hotel 30 x 15 450 76500

5 BANDRA (W) BA / 7

At BA (W) Circulating Area

facing station North End 40 x 10 400

68000

6 BANDRA (W) BA / 9

In Circulating Area facing station in

front of Quarter no. 10/T 40 x 10 400

68000

7 BANDRA (W) BA / 10

In Circulating Area facing station in

front of Quarter no. 10/T 40 x 10 400

68000


In Circulating Area in front of Quarter

no. 10/T above structure No. BA/9

facing station 40 x 20 800 136000


In Circulating Area in front of Quarter

no. 10/T above structure No. BA/10 facing

station 40 x 20 800 136000


At Circulating Area Nandi Gali gate facing station 20 x 20 400

68000



68000



68000


At Circulating Area in front of Quarter

no. 9/T facing station 20 x 10 200

34000




34000




136000

16 BANDRA (W) BA / 45 A

Behind GRP office towards East side of SSE (W/A) BA

office 40 x 20 800 136000


At Railway Colony near Quarter no.

162 20 x 20 400 68000



162 20 x 20 400 68000



163 20 x 20 400 68000



207 & Nallah 20 x 20 400 68000


At Railway Colony South Side of

Railway Colony gate. 20 x 10 200

34000


At Railway Colony North Side of

Railway Colony gate. 20 x 10 200

34000


At BA Railway Colony Compound at End of Quarter

no. 205 20 x 10 200 34000


At BA Railway Colony Compound at End of Quarter

no. 206 20 x 20 400 68000

TOTAL 11250

B. Hoarding sites at BA-ROB (12,400 sq ft) are available for a period of one month with 50%,

surcharge respectively are as under:

A) BA-ROB

Media

Rs. 45,88,005 /-

Expiry Date / Status Hoardings Available

C. Hoarding sites AT BCT-MX-PL are available for a period of one month with 50%, surcharge respectively are as under:


HOARDINGS Rates with surcharge given alongside Available

Sr. No Station

Structure No. Location

Size & Nos (In sq. ft.)

Area (In sq.

ft.) One

month

1 Mumbai

Central (W) BCT/3

At South West of ROB between East Side Km 4/6 and ROB just above BCT/1

20' x 20' (1) 400 102000

2 Mahalaxmi MX/4 At Km. 5/25a facing evening & morning traffic.

20' x 20' (2) 800 204000

3

Mahalaxmi

MX/7 South East of ROB facing East and West

20' x 20' (2) 800 204000

4

Mahalaxmi

MX/10 Above MX station bldg. facing south side

60' x 20' (1) 1200 306000

5

Mahalaxmi

MX/11 Above MX station bldg. facing East side

15' x 15' (1) 225 57375

6 Mahalaxmi

MX/12 Next to MX/11 25' x 10'

(1) 250 63750

Sr. No Station Structure No. Location

Size & Nos (In sq. ft.)

Area (In sq. ft.)

1 BA-ROB BA-ROB/40A In front of IOC Building

80x40 (1) 3200 80x40 (1) 3200 80x30 (1) 2400 60x60 (1) 3600

TOTAL 12400

7

Mahalaxmi

MX/13 At Km. 5/28A facing Evening and Morning traffic

20' x 20' (1) 400 102000

8

Mahalaxmi

MX/14

At Km. between 5/28A and 6/1 facing Morning and Evening traffic

20' x 20' (1) 400 102000

9 Mahalaxmi

(W) MX/15

At Km between 5/28A - 6/1 West side facing Race course.

20' x 20' (1) 400 102000

10 Mahalaxmi

(W) MX/18

At Km between 8/3 & 8/4 just side of Structure No. 17/MX

40' x 50' (1) 2000 510000

11 Lower Parel

(W) PL/1 At Railway Quarters Compound Facing Pf. No. 1

18' x 10' (1) 180 45900

12 Lower Parel PL/4 At North West of ROB near AEN (PL) Office.

14' x 14' (2) 392 99960

13 Lower Parel PL/5 At South East of ROB 20' x 20'

(1) 400 102000

Total Area 7847 2000985

PS: Advertisers may please confirm availability of sites notified above before submission of application.

Rates for Commercial Advertising -Mumbai Division, Western Railway

Sr. No. Name of the station

Hoardings Boards Glowsigns

LCD/LED at

stations Table space

Rates per square feet per annum 1

Churchgate-Ticketing 1660 2410 3610 5415

40000 Non Ticketing 6510 9770 14655

2 Marine lines 865 400 600 900 20000 3 Charni road 1720 650 975 1463 20000 4 Grant road 1720 350 530 795 20000 5 Mumbai Central

[Local] 2040 310 460 690 20000 6 Mumbai central

[Main] 2040 340 505 758 20000 7 Mahalaxmi 2040 395 595 893 20000 8 Lower Parel 2040 1040 1560 2340 20000 9 Elphinstone road 880 1040 1560 2340 20000 10 Dadar 1360 3440 5160 7740 30000 11 Matunga road 1360 500 755 1133 20000 12 Mahim 1360 514 771 1157 20000 13 Bandra 1360 1410 2120 3180 30000 14 Bandra Terminus 570 180 275 413 20000 15 Bandra ROB 2960 20000 16 Khar 1065 290 430 645 20000 17 Santacruz 1065 460 695 1043 20000 18 Vileparle 1065 855 1290 1935 20000 19 Andheri 1065 2650 3980 5970 30000 20 Jogeshwari 1065 630 945 1418 20000 21 Goregaon 1065 915 1375 2063 20000 22 Malad 1065 1431 2146 3219 20000 23 Kandivli 1065 1340 2011 3017 20000 24 Borivali 950 2452 3678 5517 30000 25 Dahisar 240 628 942 1413 20000 26 Mira road 530 1258 1887 2831 20000 27 Bhayandar 530 910 1365 2048 20000 28 Naigaon 240 910 1365 2048 20000 29 Vasai road 710 910 1365 2048 20000 30 Nallasopara 410 910 1365 2048 20000 31 Virar 710 910 1365 2048 20000

32 Vaitarna 60 513 769 1154 20000 33 Saphale 180 513 769 1154 20000 34 Kelve Rd 710 513 769 1154 20000 35 Palghar 710 513 769 1154 20000 36 Boisar 710 513 769 1154 20000 37 Vangaon 710 513 769 1154 20000 38 Dahanu Road 255 513 769 1154 20000 39 Sanjan 445 230 345 518 20000 40 Vapi 445 604 905 1358 20000 41 Valsad 455 477 716 1074 20000 42 Billimora 445 266 398 597 20000 43 Navsari 445 385 577 866 20000 44 Udhna 75 196 294 441 20000 45 Surat 445 833 1250 1875 20000 46 Bardoli 445 102 153 230 20000 47 Dungri 445 72 108 162 20000 48 Vyara 60 92 138 207 20000 49 Nawapur 60 102 153 230 20000 50 Dondaiche 60 102 153 230 20000 51 Sindkheda 60 102 153 230 20000 52 Dharangaon 60 102 153 230 20000 53 Gholvad 60 147 220 330 20000 54 Umbergaon 60 204 306 459 20000 55 Bhilad 60 229 343 515 20000 56 Udvada 280 232 348 522 20000 57 Pardi 60 240 359 539 20000 58 Amalsad 60 232 348 522 20000 59 Maroli 60 123 185 278 20000 60 Sachin 60 196 294 441 20000 61 Amalner 60 123 185 278 20000 62 Nandurbar 60 110 165 248 20000 63 Madhi 140 72 108 162 20000 64 All stations not

mentioned above 40 72 108 162 20000

LCD / LED / Plasma / Flat Screen / Projector Based Media / Videowall

Sr.No. Name of the station Revised Rates

1 All stations 1.5 times of the revised scheduled rate for glowsigns of respective station

2 Hoardings 1.5 times of the revised scheduled rate for glowsigns of respective station

3 EMU, DMU, MEMU & Mail Express trains Rs. 10500/-

Scrollers, Electronic Rapid Display, Roller, Trivision, Showcase & Balloon


1 All stations 1.5 times of revised schedule glowsign rates of respective station.

Stair case, Floor branding (No projector based)


1 All stations 1/2 times of scheduled revised board rates

Painting on Boundary wall


1 Churchgate to Virar and Surat Rs. 35/- p.s.p.a

2 Non Suburban station Rs. 20/- p.s.p.a

Advertisement with Public Address System

Sr.No. Name of the station Revised rates

1 Churchgate to Virar Rs. 160/- per second

Vinyl Wrapping of Trains

Sr.No. Trains Revised Rates

1 Siemens rake Rs.285/-p.s.p.a 2 Mail / Express Trains Rs. 50955/- per coach per annum

3 Passenger Trains Rs. 215/- p.sp.a

4 Goods Wagon Rs. 50955/- per coach per annum

Panels inside Trains

Sr.No. Trains Revised Rates

1 Siemens rake 6375/- per panel

2 Mail / Express Trains Rs.6330/- p.s.p.a

3 Passenger Trains Rs.6330/- p.s.p.a

4 Goods Wagon Not applicable

Non refundable Proposal fees for various medias Sr. No. Media Revised Rate (in Rs.)

1 Hoardings

Rs. 20,000/- per structure (Non refundable ) plus advance licence fees equal to 10% of the appropriate value of the contract for one year

as per prevailing scheduled rate.

2 All other Medias

Rs. 10,000/- per proposal (Non refundable ) plus advance licence fees equal to 10% of the appropriate value of the contract for one year

as per prevailing scheduled rate.

**********

Annexure ‘A’ W E S T E R N R A I L W A Y

- Form I

APPLICATION FORM FOR ADVERTISEMENT RIGHTS IN MUMBAI DIVISION OF WESTERN RAILWAY Date:

To,

The President of India, (Acting Through) The Senior Divisional Commercial Manager, Western Railway, Mumbai Division, Mumbai Central, Mumbai – 400 008.

Dear Sir,

1) I/We proposal for Advertisement Rights of media as detailed hereinafter.

hereby give my

2) The proposal has been accompanied with the relevant documents as per Terms & Conditions of this Proposal document.

3) I/We have read the various conditions of the proposal document & the draft agreement attached herewith and agreed to abide by the said conditions. I/We agree to honour/perform the contract being awarded, in default thereof, I/We will be liable for forfeiture of my/our Security Deposit/License Fee paid if any.

4) I/We also hereby agree to abide by the General & Special conditions of contract. 5) If I/We do not make the payment within the prescribed time limit, it will result in withdrawal

of “the acceptance of the proposal”. 6) Until a formal agreement is prepared and executed, acceptance of this proposal shall

constitute a binding contract between us subject to modifications, as may be mutually agreed to between us and indicated in the letter of acceptance of my/our offer for this work

Signature of Applicant/s

Name of Applicant/s (In block letter)

Signature of the Licensee/Applicant (Provisional draft contract document) Page 1 of 4

FORMAT FOR PROPOSAL

WESTERN RAILWAY MUMBAI DIVISION Information In Connection With The Proposal/Allotment In Open Booking

Sr.No.

Particulars Details 1. Details of the Party: -

Name of the Party: Address (with City & Pin code): Telephone No: - Landline : Mobile : Fax No:

2 Whether the applicant is individual or a joint firm or company

3 Place of residence of the applicant and address:

4 PAN/TIN number of Proprietor or of Company/firm (enclose attested copy of PAN Card)

5 Whether the applicant is Sole Proprietor, a limited company or a partnership firm. N.B. Please submit document as Clause No.14 of

6 Details of applicant’s past experience in advertisement contracts.

7.

Turn over /financial status of the company 8 a. Media for which this proposal is given

(Hoardings, Glowsign, LCD etc):

b. Size of Media proposed (in Sq.Ft) 9 At Station: -

10

Details of the location: - 11

Sketch of the location: – (Along with distances from nearest land marks such as track, station building, other hoardings,

12

Specification of the location: - 13

No. Of Photographs attached - 14

Details of the PROPOSAL CHARGES/LICENSE FEES paid (non-refundable) – M.R.No. / DD No. / P.O. No. & Date:

15

Anticipated electricity consumption- (If connection is to be taken from Railways.)

16

Rate (Offered by the party) – (Rate offered shall not be less than the scheduled rate enclosed as Annex-A)

17

Expected period of contract (to be mentioned by the applicant): -

1 Any other details-

(Name of the Licensee/Applicant) Signature of the Licensee/Applicant (Provisional draft contract document) Page 2 of 4

General Terms & Conditions to be observed by the party making proposals:

1. Separate proposal charges will have to be submitted for individual location. Multiple locations will not be accepted in one proposal. Proposal charges are to be made by Money Receipt, DD or Pay Orders only, in favour of CHIEF CASHIER WESTERN RAILWAY, WESTERN RAILWAY,CHURCHGATE.

2. Proper location plan, sketch, design and drawing have to be submitted along with the proposals. 3. In case of the Hoarding structures, the designs and drawings certified by the BMC approved engineer

should be submitted by the party, indicating compliance of safety of IS Codes. The registration certificate of Engineer to be enclosed with the proposal.

4. Proposals will be accepted for the period of as explicitly accepted by the Railway Administration and noted in the letter of acceptance (LOA), subject to satisfactory performance. Renewal (in case of new hoardings) will be granted for maximum of five years. However Railway reserves the right to terminate the contract and remove the structure by giving one months notice. After five years or if the party leaves the contract in between, the hoarding structure will become Railway property.

5. Necessary approvals/ permissions from other Governmental Bodies like BMC are to be obtained by the party and delay in obtaining such approval will not be ground for change of commencement date and abatement of license fees.

6. Rates of the proposed media are subject to periodical revision as per the tender/Schedule rates and party will have to pay the same as per extant railway rules.

7. Delay in payment will attract penalty on the outstanding amount as per relevant clause of the agreement. Non-payment of renewal fees/ License fees will lead to cancellation of the contract with forfeiture of structure, security deposit or license fee paid if any and the structure will become the property of Railways which may be put in tender.

8. For new proposals payments have to be made within ten days from the receipt of the Letter of Acceptance.

9. The Commencement date of the contract will be as per policy. Once fixed, the commencement date will not be changed. Responsibility of taking all relevant approvals from BMC and all other bodies lie with party and delay in above will not qualify for extension of commencement date or refund or adjustment of licensed fees.

10. Contracts for shorter durations viz. Six months, Four months, Three months, Two months and One month may also be accepted with surcharge of 15%, 20%, 25%, 35%, and 50% respectively the surcharge of 15% is adjustable if the contract is renewed for further period of six months.

11. If the requisite details of the proposal are not received within thirty days of demand, it will be deemed that the party is no more interested in furtherance of the proposal and the same will be treated as cancelled, and no further processing will be done for that proposal.

12. Security Deposit as per relevant clause of the draft agreement has to be submitted by the party within one month from letter of acceptance.

13. Relevant para of standing tender conditions of Commercial Advertising department and GCC including arbitration will apply.

14. Partnership deeds, Power of Attorney etc: The applicant of proposal/ licensee shall clearly specify whether the proposal is submitted on his own or on behalf of a partnership concern. If the proposal is submitted on behalf of partnership concern, the licensee/applicant of proposal should submit an authorization from partners authorizing him to sign and submit the proposal, sign the agreement, receive money/EMD/SD, witness measurements, sign measurement books, compromise, settle, relinquish any claim(s) preferred by the firm and sign “No Claim Certificate” and refer all or any disputes to arbitration, on behalf of partnership firm. The licensee should submit certified copy of partnership deed. If these documents are not enclosed along with proposal documents, the proposal will be treated as having been submitted by individual signing the proposal documents. The Railway will not be bound by any power of attorney granted by the licensee or by changes in the composition of the firm made subsequent to the execution of the contract. It may, however recognize such power of attorney and changes after obtaining proper legal advice, the cost of which will be chargeable to the contractor.


15. Authority for acceptance - The authority for the acceptance of the proposal will rest with the

Western Railway Administration, for and on behalf of President of India, who shall not be bound to accept the any proposal or to assign any reason for non-acceptance or rejection of a proposal. The Western Railway Administration reserves the right to accept any proposal in respect of the whole or any portion of the work specified in the proposal paper or to sub-divide the work among different applicant/licensee or to reduce the work or to accept any proposal/offer for less than the accepted quantities without assigning any reason whatsoever.

16. Acting through Agent: The applicant/licensee whether sole proprietor, a limited company or a

partnership firm if they want to act through an agent or his staff/employee of firm, a power of attorney duly stamped and authenticated by a Notary Public or by Magistrate in favour of the specific person specifically authorizing him to submit the proposal document, sign the agreement, receive money, witness measurements, sign measurement books, compromise, settle, relinquish any claim(s) preferred by the firm and sign “No Claim Certificate” and refer all or any disputes to arbitration.

17. All proposals shall be submitted in the prescribed forms failing which they are liable to be rejected.

18. If a Licensee/proposer expires after the submission of the proposal or after the acceptance, of his

proposal, the Railway Administration may deem such proposal or contract as cancelled. If a partner of a firm expires after submission of his/their proposal or after acceptance of his/their proposals, the Railway may deem such proposal or contract as cancelled unless the firm retains its original character.

Declaration: I hereby declare that the all the information given by me in this document is true and authentic to the best of my knowledge and understand that if any of the above, if found incorrect, will make my proposal liable for rejection as well as further legal and departmental action as per Policy related with Commercial Publicity in vogue and other extant rules.

I also agree to all the above terms and conditions and to the terms of draft agreement enclosed herewith, of the Railway administration

Date: Signature & stamp of the party Place:


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ANNEXURE B REVISED SPECIFICATION NO. RDSO/2006/CG-13 (Rev .1) FOR VINYL FILMS FOR ADVERTISING ON EXTERIOR OF INDIAN RAILWAY COACHES

1. SCOPE

Vinyl films are being used for advertisements on vehicle bodies. This specification covers the technical requirements of vinyl films to be used for advertising on the exterior of Indian Railway passenger coaches without causing any damage to the painted surface. The IR coaches are painted with either alkyd or PU top coat systems. The advertisers should procure and use the films to this specification for application of IR Coaches. The film as per option – A should be used for short term application upto six months and the film as per option – B for long term application above six months and upto one year.

2. AREA OF APPLICATION ON COACHES

Area of application on coaches shall be the complete side panel excluding the doors & windows, barring areas carrying mandatory marking of coach. The IR logo in these coaches shall be applied in the center of the coach above the windows.

3. GENERAL REQUIREMENTS 3.1 The advertiser shall submit the following documents along with the tender for their

offers to be technically evaluated:

● Printed/published technical data/Material safety data sheet/ brouchere of the product in original (Base film/Inks/Edge Sealers) proposed to be used along with attested test certificate from a government-accredited laboratory for the tests mentioned in this specification. The tests may have been got done by the OEM from a Government accredited laboratory.

3.2. The advertiser should submit the following documentation along with sample before starting supply and application to the concerned rolling stock engineer: ● Warranty card from manufacturer of graphic film in original quoting the tender

number for which the PO (Purchase Order) has been received by advertiser, specifying all tests for durability and weathering and environmental exposure for the films used with photograph of applied graphic.

● Work test certificate in original from the manufacturer of the film. ● Manufacturer of base film and finished product (giving the manufacturing plant details). ● Film material including production certificate of conformance. ● Film color/pigmentation and/or print color. ● Adhesive designation & group. ● Sealing material and sealing method.

● Thickness (adhesive, film, print, sealing) with production tolerances. ● Characteristic values as specified in this specification. ● The keeping of the specific values determined in the specification must be proved by

presenting the test certificate from a government accredited laboratory. ● The film removal procedure. ● An undertaking to follow all safety precautions at the worksite.

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4. OPERATING CONDITIONS FOR GRAPHICS 4.1 Ambient conditions:

The graphics shall perform satisfactorily under the following climatic conditions: (i) Ambient temperature : - 4o C to 50o C Altitude : Sea level to 2500m Max.

Sun temperature : 70o C Relative humidity : 40% to 100%

ii. The rainfall is fairly heavy iii. During dry weather, the atmosphere is likely to be dusty. iv. Temperature variations can be quite high in the same journey

or short period of time. v. Coaches operate in coastal areas with continued exposure to salt laden air.

4.2. Maintenance conditions: The coach exteriors are cleaned with mildly acidic cleaning agents and using brushes with non-metallic bristles or automatic car wasning plants.

5. Technical requirements of polymeric calendared graphic film – OPTION A

The graphic film will consist of three layers namely the base film (PVC), adhesive layer and release liner. The completed film should be over laminated and edge sealed.

5.1 BASE FILM REQUIREMENTS

1. Base Film will be polymeric calendared PVC film having thickness not more than 100 microns.

Plasticizers and other additives materials must not emerge or exude. 2. The film shall be white in color. The unprocessed base film shall have a gloss value of more

than 70 when measured with 60o glass meter 3. Thickness:

The nominal thickness of the unprinted film including adhesive shall be between 0.080mm to 0.130mm. The test procedure for measuring thickness is ASTM D 3652.

5.2. REQUIREMENTS FOR ADHESIVES

1. The adhesive shall stick, without the use of an activator such as solvents or heat, on any metallic and non-metallic, polished and clean surfaces, free from any grease or silicone without producing wrinkles, rolling up, tearing or detaching.

2. The adhesive should be of gray color acrylate base. The gray color adhesive will provide good hiding power so that color of the coach does not affect the printed graphic colors and they appear vibrant.

3. The graphics film should have inbuilt air channels in the adhesive layer to ensure release of air bubbles during application which will result in fast application and the same should be clearly marked on the backing liner.

5.3. REQUIREMENTS FOR RELEASE LINER

1. The release liner protects the adhesive against dirt contamination and prevents the film from

unintended agglutination. 2. The release liner will be paper, coated with polyethylene on both sides to have resistance to

moisture and solvent during printing and application. 3. In addition, the adhesive power of the release liner shall not be so strong that the adhesive

detaches on removal of the release liner.

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5.4. REQUIREMENTS FOR PRINTING OF BASE FILMS TO CONVERT INTO GRAPHICS

Films shall be printed with digital printing technology. 5.5. REQUIREMENTS OF EDGE SEALING OF PRINTED GRAPHICS

1. Edge sealing is required on the edges of the vinyl to give protection against peeling off of the graphics film and preventing damages of the graphics film against vandalism.

2. The edge sealing material shall be clear acrylic/alkyd/PU resin applied on all the overlap joints of the film and the end edges of the film with at least 4mm footprint covering 2mm on both the exposed edges.

5.6. REQUIREMENTS OF OVER LAMINATE

1. The surface of the graphic films shall be over laminated in an appropriate way in order to guarantee the resistance against operating stress and weather, acids, alkalis, salt solutions, scratch and tear from foreign objects.

2. The graphics film should have an over laminate supplied by the same manufacturer of the graphics film. The over laminate should be a PVC film attractive glass finis and should be UV stabilized, which is to be tested to ASTM G152 for protection against deterioration and fading.

3. Over laminate should be applied on the printed graphics as per recommendation by the manufacturer of the graphics film after the printing has been done on the graphics film.

6. CHARACTERISTICS OF FINISHED GRAPHICS PRIOR TO APPLICATION: 6.1. Thickness:

The film thickness shall be not more than 0.180mm+/- 15%, with sealing and print color. The test procedure for measuring thickness is ASTM D 3652.

6.2. Adhesive Power:

The films shall stick on any metallic and non-metallic surface, free from grease and silicone, without producing wrinkle, rolling up, detaching or tearing. The adhesive power of at least 9N on standard steel panel.

6.3. Flammability:

The graphic film should fall under min. class B when tested as per UIC-564-20R Appendix 12.

6.4. Temperature Resistance:

The film shall be resistant to temperatures between -10oC and +70oC without any visible changes such as detachment cracks, bubble formation and color changes. This property is to be tested as per clause 9.3.

6.5. Resistance to Detergents:

The graphic films shall be resistant to detergents used by the IR for exterior cleaning of the coaches. The surface of the sealed film shall not soften and the color and the adhesive power shall not change. The same applies to surface softening and to all kind of detachments (waves, bubbles etc.) The should be tested as per clause 9.4

6.6. Marking of the Product:

1. For identification the box of the accepted finished products shall be clearly printed/marked with capital letters having height of more than 50mm.

2. The marking should consist of the date of manufacture (month and year for example 12/04) of the finished product as well as manufacturer of the base material.

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7. APPLICATION OF GRAPHICS 7.1. Applications of Graphics have to be done using recommended application tools as mentioned

by the manufacturer of the graphic film. The applicator has to show experience/training certificate of doing similar application on any moving vehicle by the manufacturer of the graphic film.

7.2 Application of the graphic film has to be done on the surface without using any soap solution and water. (Dry application to make faster application and protect the paint of the coach).

7.3 The application tool should be a nylon molded squeeze with low friction sleeve, which will prevent scratches on the graphics, and a nylon rivet brush with wooden handle to apply graphics on the rivets.

8. REMOVAL OF FILMS 8.1. The time taken for removal of previous graphic & application of new graphic films

should not be more than three hours per coach. 8.2. The removal of the applied film should not be tedious. The removal should be done using a

hot air blower but the temperature should not exceed 70oC. Incase any film or adhesive residue is observed after removal the residue should be possible to remove by use of ISO propyl alcohol and lint free cloth.

8.3. The removal in no way should damage the painted surface of the coach. The advertiser shall be liable for damages evident after removal of the film.

8.4. The advertiser shall be responsible for removal of the film at the time of termination of contract. The security deposit may accordingly be retained till the time of termination of contract.

9. TESTING THE VINYL GRAPHIC FILM 9.1. Adhesive power:

The adhesive power shall be tested as per ASTM D 3330, procedure A for 180o peel strength on a standard test panel of Stainless Steel, conditioned as per ASTM D 4332 at a peel off velocity of 360mm/minute

9.2. Controlled release adhesion:

This shall be tested visually for presence of air channels on the adhesive side of the base film after the removal of release liner.

9.3. Temperature resistance: Two test specimens 25mm x 200mm are stuck onto test plates of stainless steel, polished to a completely plane surface and are subsequently stored at standard reference atmosphere. The specimens are subjected to temperature changes for seven cycles-each cycle comprising of 8 hours of -10oC ad 16 hours of 90oC.

9.4. Resistance against detergents: The test is to be carried out with two, test solutions. Duration of test: 24 hours ‘A’ Solution ‘B’ Solution

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40% phosphoric acid

15% emulsifying agent

45% water (distilled)

10% Fatty alcohol polyethylene Glycol ether -

10% Sodium cumene suphonate (40% solution)

- 5% NTA.liquid (40% solution) Trilon A,

BASF - 5% Triethanolamine

- 20% Totally demineralized water

Emulsifying agent: Oleyl-stearlyl alcohol mix (with iodine value 50) with 10-mol ethylene oxide.

Max. application concentration for test solution A and B 1:4 respectively.

10. Packing:

Cut films are to be dispatched, bundled up and securely packed in cardboard. Other graphics are to be rolled up on a cardboard roll/tube with the film side on the outside and shall be dispatched under safe transit.

11. Guarantee and replacement: 11.1. The time period of guarantee should be six months for stuck films. 11.2. The supplier shall replace all the graphics rejected on final acceptance due to their non

compilance with the requirements and those product that show deficiencies during the time period of guarantee by products complying with the requirements within a period of six weeks.

11.3. The warranty for the printing inks should be available with the manufacturer/printer of the graphic film from the ink supplier.

12. TECHNICAL REQUIREMENTS OF CAST VINYL GRAPHICS FILM – OPTION B The graphic film will consist of three layers namely the base film (PVC), adhesive layer and release liner. The completed film should be over laminated and edge sealed.

12.1. BASE FILM REQUIREMENTS 12.1.1 Base Film will be cast PVC film having thickness not more than 50 microns. Plasticizers

and other additives materials must not emerge or exude. The films shall not include any materials having harmful effect on painted surfaces, human beings and environment.

12.1.2 The film shall be white in color with whiteness index of 100 to 90 as per test method ASTM E

12.1.3 Thickness: The nominal thickness of the unprinted film including adhesive shall be between 0.080mm to 0.130mm. The test procedure for measuring thickness is ASTM D 3652. 12.2. REQUIREMENTS FOR ADHESIVIES

1. The adhesive shall stick, without the use of an activator such as solvents or heat, on any metallic and non-metallic, polished and clean surfaces, human beings and environment.

2. The adhesive should be of gray color acrylate base. The gray color adhesive will provide good hiding power so that color of the coach does not affect the printed graphic colors and they appear vibrant.

3. The adhesive should have features of controlled adhesive release, which will protect the paint of the coach. After the release liner has been removed, the films having controlled release adhesive shall be able to slide freely on the substrate before its final installation. Film can be positioned and finally applied by squeezing out permanent adhesive using a nylon molded squeeze without using a nylon molded squeeze without using any activator such as solvent or heat.

4. The graphics film should have inbuilt air channels in the adhesive layer to ensure release of air bubbles during application which will result in fast application and the same should be clearly marked on the backing liner as controlled release type.

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12.3. REQUIREMENTS FOR RELEASE LINER

1. The release liner protects the adhesive against dirt contamination and prevents the film from unintended agglutination.

2. The release liner will be paper, coated with polyethylene on both sides to have resistance to moisture and solvent during printing and application.

3. In addition, the adhesive power of the release liner shall not be so strong that the adhesive detaches on removal of the release line.

12.4. REQUIREMENTS FOR PRINTING OF BASE FILMS TO CONVERT INTO GRAPHICS

1. Films shall be printed with digital printing technology with eco-friendly low emission solvent inks. 2. The graphic has to be printed with printing resolution of the minimum of 360 dpi by 760

dpi to maximum of 720 dpi by 1440 dpi (Dots/inch). 3. The printing Inks shall be approved by the manufacturer of the graphics film and should

carry a comprehensive warranty for maximum of 2 years against any kind of fading of colors and cracking.

12.5. REQUIREMENTS OF EDGE SEALING OF PRINTED GRAPHICS 1. Edge sealing is required on the edges of the vinyl to give protection against peeling off of the

graphics film and preventing damages of the graphics film against vandalism. 2. The edge sealing material shall be clear acrylic/alkyd/PU resin applied on all the overlap

joints of the film and the end edges of the film with at least 4mm footprint covering 2mm on both the exposed edges.

12.6. REQUIREMENTS OF OVER LAMINATE 1. The surface of the graphic films shall be over laminated in an appropriate way in order to

guarantee the resistance against operating stress and weather, acids, alkalis, salt solutions, scratch and tear from foreign objects.

2. The graphics film should have an over laminate supplied by the same manufacturer of the graphics film. The over laminate should be a PVC film attractive glass finish and should be UV stabilized, which is to be tested to ASTM G152 for protection against deterioration and fading.

3. Over laminate should be applied on the printed graphics as per recommendation by the manufacturer of the graphics film after the printing has been done on the graphics film.

13. CHARACTERISTICS OF FINISHED GRAPHICS PRIOR TO APPLICATION: 13.1. Thickness:

The film thickness shall be not more than 0.150mm+/- 15%, with sealing and print color. The test procedure for measuring thickness is ASTM D 3652.

13.2. Gloss Value: The minimum gloss value shall be 70 achieved at 60o measured by gloss meter as per ASTM D 523. Gloss value retention after two years should not be less than 30 at 60o measured by gloss meter as per ASTM D 523.

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13.3. Durability & Weathering Resistance:

The graphic films shall be durable & resistant to weathering for at least one year in permanent outdoor-exposure. No kind of detachment, cracks, bubbles or similar effects shall occur during the applied state. The supplier shall submit proof of test from reputed independent laboratory (Govt. Accredited) of accelerated weathering, UV and environmental exposure as per ASTM G 152 using xenon arc/QUV panel machines at 0.63 nanometer UV A lamps with 4 hour condensation and 4 hour UV exposure for min of 250 hrs. Post cycle specular gloss value, delta E color change; visual discoloration has to be reported. The color change should not be more than delta E=3, measured by approved photo spectro densito meter (The instrument measures color value).

13.4 Adhesive Power:

The films shall stick on any metallic and non-metallic surface, free from grease and silicone, without producing wrinkle, rolling up, detaching or tearing. The adhesive power shall be between 17N-25N as per clause 16.1.

13.5 Flammability:

The graphic film should fall under min. class B when tested as per UIC-564-20R Appendix 12.

13.6 Temperature Resistance:

The film shall be resistant to temperatures between -10°C and +100°C without any visible changes such as detachment cracks, bubble formation and color changes. This property is to be tested as per clause 16.3.

13.7 Dimensional Stability:

The shrinkage of the graphic films after application shall not exceed 0.2%. This is to be tested as per clause 16.3.

13.8 Resistance to Detergents:

The graphic films shall be resistant to detergents used by the IR for exterior cleaning of the coaches. The surface of the sealed film shall not soften and the color and the adhesive power shall not change. The same applies to surface softening and to all kind of detachments (waves, bubbles etc.). This should be tested as per clause 16.5.

13.9 Wash and Attrition Resistance:

The graphic films shall not suffer any visible color and gloss changes, detachments, racks, bubbles etc. during external coach washing in accordance with IR field practices. Furthermore the films shall not expand. The graphic films along with over laminate shall not show any visible color and gloss changes which tested as per ASTM D 1044 using cleaning solution as per clause 16.5.

13.10. Marking of the product:

1. For identification the box of the accepted finished products shall be clearly marked with a capital letters having height of more than 50mm either by printing, stamping or needle perforation.

2. The marking should consist of the date of manufacture (month and year for example 12/04) of the finished product as well as manufacturer of the base material.

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14. APPLICATION OF GRAPHICS 14.1. Application of Graphics have to be done using recommended application tools as

mentioned by the manufacturer of the graphic film. The applicator has to show experience/training certificate of doing similar application on any moving vehicle by the manufacturer of the graphic film.

14.2 Application of the graphic film has to be done on the surface without using any soap solution

and water (Dry application to make faster application and protect the paint of the coach). 14.3 The application tool should be a nylon molded squeeze with low friction sleeve, which will

prevent scratches on the graphics, and a nylon rivet brush with wooden handle to apply graphics on the rivets.

15. REMOVAL OF FILMS 15.1 The time taken for removal of previous graphic & application of new graphic films

should not be more than three hours per coach. 15.2 The removal of the applied film should not be tedious. The removal should be done using a

hot air blower but the temperature should not exceed 70°C. In case any film or adhesive residue is observed after removal the residue should be possible to remove by use of ISO propyl alcohol and lint free cloth.

15.3 The removal in no way should damage the painted surface of the coach. The advertiser shall be liable

for damages evident after removal of the film. The coach should be returned in the same condition as it was handed over initially.

15.4 The advertiser shall be responsible for removal of the film at the time of termination of contract.

The security deposit may accordingly be retained till the time of termination of contract. 16.0 TESTING THE VINYL GRAPHIC FILM

16.1 Adhesive power:

The adhesive power shall be tested as per ASTM D 3330, procedure A for 180°C peel strength on a standard test panel of Stainless Steel, conditioned as per ASTM D 4332 at a peel off velocity of 360mm/minute.

16.2 Controlled release adhesion: This shall be tested visually for presence of air channels on the adhesive side of the base film after the removal of release liner.

16.3 Temperature resistance: Two test specimens 25mm x 200mm are stuck onto test plates of stainless steel, polished to a completely plane surface and are subsequently stored at standard reference atmosphere. The Specimens are subjected to temperature changes for seven cycles each comprising of 8 hours of -10°C and 16 hours 90°C.

16.4 Dimensional stability: Four 160mm x 160mm test specimens are stuck onto degreased and etched aluminum plates with the dimension of 150x150x8mm and are stored for 72 hours in standard reference atmosphere. The projecting test specimen is then cut with a sharp knife (razor blade) along the test plate. Afterwards, the test specimens are stored for 48 hrs. at 70°C and are then cooled down for 2 hours in standard reference atmosphere of 23+/-1°C and 50% relative humidity. Measurement of the shrinkage at two measuring points in longitudinal and transervse directions should be done.

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16.5 Resistance against detergents: The test is to be carried out with two test solutions Duration of test: 24 hrs.

‘A’ Solution: ‘B’ Solution:

40% phosphoric acid 15% emulsifying agent 45% water (distilled)

10% Fatty alcohol polyethylene Glycol ether - 10% Sodium cumene sulphonate (40% solution) - 5% NTA liquid (40% solution) Trilon A, BASF) - 5% Triethanclamine - 20% Totally demineralized water

Emulsifying agent: Oleyl-stearlyl alchohol mix (with iodine value 50) with 10mol ethylene oxide. Max. application concentration for test solution A and B 1:4 respectively.

17.0 Packing:

Cut films are to be dispatched, bundled up and securely packed in cardboard. Other graphics are to be rolled up on a cardboard roll/tube with the film side on the outside and shall be dispatched under safe transit.

18. Guarantee and replacement: 18.1 The time period of guarantee should be 1 year for stuck films. 18.2 The supplier shall replace all the graphics rejected on final acceptance due to their non

compliance with the requirements and those product that show deficiencies during the time period of guarantee by products complying with the requirements within a period of six weeks.

18.3 The warranty for the printing inks should be available with the manufacturer/printer of the graphic film from the ink supplier.

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