Government 2.0 Kami Watson Huyse, APR “Strategy” by Joey Gangoza, Flickr
Government 2.0
Kami Watson Huyse, APR
“Strategy” by Joey Gangoza, Flickr
The More Things Change…
The More They Stay the Same
Corporate Control is a Myth
“You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”
- Joe Ragan, NewsradioAs quoted in “Groundswell” by Charlene Li and Josh Bernoff
“Of the people, by the people, for the people.”
Social Anthropology
Listen
People Are Talking
Photo by Chen, Flickr
Are You Listening?
Photo by Niclas Lindh, Flickr
The Connected Company
From “The 5 Competencies of the Connected Corporation,” Communication Overtones, http://twurl.nl/ojcxsv
5 Barriers to Implementation
1. Internal Access2. Reporting Requirements3. Fear of Risk4. Policy Roadblocks5. Resistance
@netsolcares
Customer Service
NetSol Evaluation
Participate
Technographics: Women 25-34
Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com., http://tinyurl.com/2vv3dv
Social Etiquette
1. Transparency2. Privacy3. Disclosure4. Truthfulness5. Credit
David Scott Meerman, The New Rules of Marketing and PR
The Elected Connected
Fairfax County, Virginia
Barriers to Implementation
Contribute
“Ask not what your [community] can do for you, but what you can do for your [community]”
From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r
“Of the people, by the people, for the people.”
White House
NASA.gov/Collaborate
Tactics and Tools
Hot Online Communities
• Facebook• Twitter• LinkedIn• Plaxo
• Ning• BlogHer• Kirtsy• Digg
Let’s Talk Strategy
Your Digital Footprint
Finding Your Voice
Government Can Entertain
Resources
• http://del.icio.us/kamichat/OCGovernment
BIBLIOGRAPHY– Naked Conversations, Robert Scoble and Shel Israel– The New Rules of Marketing and PR, David Scott
Meerman– Now is Gone, Geoff Livingston– Measuring Public Relationships: The Data-Driven
Communicators Guide to Success, KD Paine (purchase at www.measureofsuccess.com)
– Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back, Rohit Bhargava
– Groundswell, Charlene Li and Josh Bernoff
Kami Watson Huyse, APRPhone: (713) 568-5750
E-mail: [email protected]: kamichat
Blog: Communication OvertonesWeb site: www.myprpro.com