GovCamp 2016 - Co-Creation

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CO-CREATION

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UND

CO-CREATION

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UND

CO-CREATION

The joint creation of value by

the company and the customer;

allowing the customer to co-

construct the service experience

to suit their context Prahalad and Ramaswamy, 2004, p. 8 – aus dem Wikipedia Artikel über Co Creation übernommen

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CO-CREATION

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CO-CREATION

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ERGEBNIS AUS DER DISKUSSION

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