Gourmet2016 evaluation en

OTP Bank Gourmet Festival2016

The Gourmet Festival• Gourmet Festival exists since 2005 and it is organized by Sziget since 2011 in

the „Millenáris Park”, Budapest. The event’s aim is to bring the Hungarian top quality gastronomy closer to wider audience

• Primary target group: 25-45 years old, category „A-B”, from Budapest and Pest County.

• 3 days event (Friday-Saturday-Sunday), which is preceded by a professional day on Thursday, where first the exhibitors, business partners, journalists can discover the exciting supply.

• Gourmet Festival stands out from the traditional gastronomic festivals with its unique feature that presents the top Hungarian gastronomy, not only with drinks (wines), but with food of most excellent restaurants, handicraft products, coffee shops, confectioneries and gourmet shops.

The number of visitors proves the Festival’s success; 14 000 visitors came within 3 days in 2016.

Why is Gourmet Festival unique?

• It is the only gastro-event in Hungary, where the food of top 50 restaurants of the

country can be tasted in one place at the same time. It offers Hungary's best flavors

through metropolitan and rural restaurants, high-quality wineries, breweries and

distilleries, confectioneries and exciting gastro-manufactories – and from all of them the

best.

• Premium event: visitors are mostly with „A” income status, high ratio of visitors

has higher education and most of the visitors are employees – mainly managers.

• The exclusive location, Budapest Millenáris Park, suites perfectly this premium target

group: high standard installations, beautiful environment, intimate atmosphere and

stage are easy to approach.

OTP Bank Gourmet Festival 2016Video

CommunicationTV Size Amount

M1 30 15Duna TV 30 15AMC 30 68Spektrum 30 34TV Paprika 30 98Sport1 30 34Sport2 30 36

Radio Size AmountPetőfi Rádió 30 45Kossuth Rádió 30 26

Indoor Size AmountGourmet leporelló éttermekben   30 000

Közterület Size AmountCitylight Clp 250

Internet    gourmetfesztival.hu official  Facebook hirdetés  Instagram hirdetés  Index.hu banner 600 000 AVBlog.hu life & style online mix banner 400 000 AV

NoSalty.hu

rovatszponzoráció, banner  

Funzine.huprogramajánló, banner  

Borászportál banner  Mediaworks online mix banner 300 000 AVMarquard online mix banner  Centrál Média online csomag mix banner  HetiVálasz.hu banner 60 000 AVMagyar Konyha.hu banner 50 000 AVSzakmai blogok: Városban, Chilli és Vanília, Világevő    

Press Size AmountGourmet műsorfüzet   15 000GoodFood 1/1 1Magyar Konyha 1/1 2Stahl Magazin 1/1 1Vince 1/1 2Jamie Oliver Magazin 1/1 1Gusto Magazin 1/1 1Éva 1/1 1InStyle 1/1 1Marie Claire 1/1 1Magyar Narancs 1/1 1Funzine 1/1 1Heti Válasz 1/1 2Népszabadság junior page 1Lakáskultúra 1/1 1Fanny Konyha 1/1 1National Geographic 1/1 1Nők Lapja Konyha 1/1 1Story 1/1 1

We supported the 2016 Gourmet Festival with a 160 million HUF media campaign

Communication

Mobil app• Exhibitors• Menu• Programs• Map• News, notifications• Festival info

WebsitePageviews: 226 805

Facebook

23 300 followersIn 2016 the website of Gourmet was renewed; it awaits visitors with spectacular videos in the homepage’s background and with user friendly surface.

We promoted the event with shared prize games on Facebook

Research data source: Ipsos Zrt.

I have my own company

I am the head of a departement at a company I work

i am an employee

I am a student

I am retired

I do not work at the moment

26%

25%

33%

10%

3%

3%

7

49% 51%

Residence Gender

17%

31%

31%

12% 7%

2% 18-25

26-34

35-44

45-54

55-64

65+

Age

Education

Middle school or less 0%

Labour school 1%

High school 23%

Currently at University 11%

BA/MA 64%

N=411

Job

N=429

I almost have to spend my whole salary

I spend a big part of my salary but I cannot save money

I have no financial problems, I can save money and let myself a little luxury

I can let myself a lot more than other people

I do not want to answer

1%

18%

63%

15%

3%

Financial Circumstances

Budapest 66%Pest 8%Fejér 3%Győr-Moson-Sopron 3%

Heves 2%Borsod-Abaúj-Zemplén 2%

Veszprém 2%

Komárom-Esztergom 1%

Somogy 1%Bács-Kiskun 1%Baranya 1%Hajdú-Bihar 1%Nógrád 1%Zala 1%Tolna 1%Csongrád 0,5%Vas 0,5%Jász-Nagykun-Szolnok 0,2%

Higher than average lifestyle

8

I eat often at restaurants

I go abroad several times in a year

I often buy at gourmet and deli shops

I use private banking services

87%

63%

56%

48%

Internet

Friends, family

Social media

Newspaper/ magazin

Television

Radio

Street advertisement

60%

38%

26%

22%

17%

11%

9%

In 2016 social media and print media played a big role in the festival's reputation, but the majority still heard about it on the Internet or from friends

63% visited the website of Gourmet Festival

51% visited the Facebook Page of Gourmet Festival

9

Information about the festival Meeting with advertising

lot of times sveral times few times never

22%

34%

24%16%

New program venue: Gourmet workshop

10

A new program element started in 2016, the Gourmet workshop was available with prior registration. During one and and a half hour long sessions of mini cooking classes smaller groups of visitors could acquire the art of fish and meat processing and the preparing of barbecue and cooked vegetables conducted by renowned chefs.

11

How do you rate the programs wich were on the stage?

Almost half of the visitors heard about Gourmet workshop, where participants could learn for example what is a creative baker like, how cooked vegetables will be reinvented, what is needed for a proper BBQ, how the fish shall be prepared, what the sheaf shall be decorated with and what is the truffel.The Gastro Stage remains a popular program venue.

0%

1%

16%

32%

51%

Have you ever heard about Gourmet workshop?

46%

54%

yes no

94% of visitors would return next year

5 –Excellent

4

3

2

1 – Very weak

SummaryThis year two raw material moved the imagination of master chefs as a new concept – the fish and venison. The reason is that before Gourmet the sterlet and red deer were the two basic material of the world’s most famous chef competition – Bocuse d’Or – which was also held in Budapest in Europe. This is not the only common point of the Chef competition and Gourmet: the farewell event of Bocuse d’Or – the Breakfast of Champions – was held on the first day of Gourmet, where the profession could greet the winner of the European final - Tamás Széll – for the first time. Of course beside the best restaurants in Budapest and the dishes made of fish and game much more were added to the palette: stylish rural restaurants, selected metropolitan street-food places, new wave confectionaries, the best Asian flavors and numerous presentations made the event complete.

Thanks for the support of our sponsors!

The organizer of the festivalSziget Cultural Management Ltd.

• One of Europe’s best-known festival organizers, and the biggest one on the Hungarian youth event market.

• Established 1993. The office has 60 full-time employees. • Market leader in event and festival organization, with an annual turnover of over

30 Million EUR.• Its market share based on revenues amongst events in Hungary is cca. 85%.• Number of visitor entries of our events was approximately 1.000.000 people in

2016.

Sziget Festival in 2011 and 2014: „Best Major European Festival”

Balaton Sound in 2012: „Best Medium-sized European Festival“

B.My.Lake in 2013: „European Best New Festival”

VOLT Festival in 2015: „ Best Medium-sized European Festival”

Sziget Festival in 2015: „Best European Line-up”

Festival portfolio 2017

Gourmet FestivalDate: 12 – 15 May 2017Location: Budapest, Millenáris

Park

Gyerek SzigetDate: June 2017 (4 weekends)Location: Hajógyári Island

Telekom VOLT FestivalDate: 27 June – 1 July 2017Location: Sopron, Lővér camping

Balaton SoundDate: 5 – 9 July 2017Location: Zamárdi, beach

SzigetDate: 9 – 16 August 2017Location: Hajógyári Island

NAGYON BALATON

BmyLake: 23 – 26 August 2017

STRAND: 23 – 26 August 2017

Location: Zamárdi, beach

See You next year!18-21. May 2017Millenáris Park