GOTR Power Point

GIRLS ON THE RUN

Shirisma Shavers

  “Gir ls on the Run” was founded in August 1996 by Molly Barker. I t was created af ter Barker broke free of “the gir l box,” what she described as a box over her spir i t that told her how to act, look , and feel as a gir l in her society. Running helped her break free of this perception while making her feel “strong, beautiful , power ful .” She later created the curr iculum for Gir ls on the Run which helps bui ld self -esteem in young gir ls that they can carry on to their adulthood. Barker began the program with 13 gir ls in Charlotte, N.C. Today it has over 140 counci ls in the United States and Canada.

Public Relations Objectives:

  Increase participation of girls and communities (especially Unicoi)

 Main objective is to get as many people out to the race as possible

 Sponsorship to help fund the event and the girls who would like to race

  Incorporate new Green Sneakers sponsor into program

CLIENT RESEARCH

Key Publics:  3rd through 8th grades

girls, 8-13 years of age  Northeast Tennessee:

Carter, Greene, Hancock, Hawkins, Johnson, Unicoi, and Washington counties

 Parents  Supporting community  Local businesses  Area elementary and

middle schools

Public Relations Strategies/Tactics:

  News Release to local papers

(Unicoi, Elizabethton, Johnson City etc…) announcing “Girls on the Run 5K” event

  Feature article about how “Girls on the Run” af fects the community

  Brochure to be handed out after race or for girls to hand out to community

  PSA about Girls on the Run and Green Sneakers charity to radio stations

  Social Media plan   Emergency plan

PR PLAN/ OVERVIEW

  Release late March, early April   Event date: May 20, 2012   Contact: Jessica Thomas ⎪423.502.6910⎪   [email protected]

Girls on the Run Head to Milligan College on May 20: “As Girls Run, Their Body Image Soars”

 May 20th 2012   $20 registration fee and shirt   Green Sneakers Donations

NEWS RELEASE

30 Sec PSA “GIRLS ON THE RUN” WILL HOST THEIR BI-ANNUAL 5K RUN ON SUNDAY, MAY 20th, AT 2 P.M. ON THE MILLIGAN COLLEGE CAMPUS. THEY WILL PARTNER WITH THE NON-PROFIT “GREEN SNEAKERS,” COLLECTING USED RUNNING SHOES TO GIVE TO OTHERS IN NEED. GIRLS FROM 20 DIFFERENT SCHOOLS IN THE FIVE SURROUNDING COUNTIES WILL COMPETE. THEIR FAMILY, PEERS, AND COMMUNITY ARE ALSO ASKED TO JOIN THEM. REGISTRATION IS 20 DOLLARS UNTIL MAY 4th, 25 DOLLARS THEREAFTER. FOR MORE INFORMATION, CALL JESSICA THOMAS AT FIVE-ZERO-TWO-SIX-NINE-ONE-ZERO.

PSA

 Shirisma Shavers

GIRLS ON THE RUN

We inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which

creatively integrates running

GIRLS ON THE RUN

History

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Contact Us:

http://www.gotrnetn.org/index.htm

DIRECTOR JESSICA THOMAS

[email protected]

Girls on the Run is a life-changing after school program for 3rd through 8th grade girls.

The highly interactive curriculum combines self-esteem enhancing lessons with uplifting workouts aimed to develop the whole girl; her physical, mental, emotional and social self.

Young girls are empowered with a greater self-awareness, a sense of achievement, and a foundation in team building to help them become strong, contented and self-confi dent women.

learn dream live run.

P.O. Box 5622 Johnson City, TN 37602

GIRLS ON THE RUN NORTHEAST TENNESSEE

www.gotrnetn.org

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GOTR is great for

Community outreach

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Green Sneakers

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Girls on the Run 5KSunday, May 20, 2012, 2 p.m.

Milligan College Campus

This non-competitive event benefits Girls on the Run of Northeast Tennessee and will be held at the beautiful Milligan

College campus.

Event is not timed. A clock will display time at the finish line, but individual

times will not be recorded.

Online registration is now open and closes May 17, 2012. The fee is $20.00

until May 4, 2012 and $25.00 thereafter. If you register by May 4,

2012 you are guaranteed a race t-shirt. Registration will be open race day.

Girls and the public are encouraged to register online at

www.stronggirlsrun.com; printable forms are also available.

http://greensneakers.org/

SOCIAL MEDIA PLAN

Facebook

Twitter

Webpage

Flickr

Blog

Youtube

 Interviews  Two young ladies from Boones Creek Elementary  Two students from Milligan College  A woman who used to coach Girls on the Run

Awesome facts  Girls on the Run

group raised $1000 for Giving Tree

 Sponsorship by local companies and organizations

 ETSU and Milligan involvement

FEATURE ARTICLE

  Souths ide E lementar y GOTR g i r ls ra ised over $1 ,000 for thei r school ’s “Fuzzy Tree” pro ject to help d isadvantaged k ids at thei r school .

Mother and Daughter s : A mother and daughter encouragement team—Nedra Veron ick (center ) w i th Hayden ( le f t ) and Jor i—f rom Fa i rmont E lementar y jo in hands in runn ing the 2011 GOTR 5K run .

Fin ishl ine: Race par t ic ipants for the 2011 GOTR race cross the f in ish l ine .

EMERGENCY PLAN

The GOTR 5K run will be held on May 20, 2012. The race will go on, rain or shine, unless there is lightning.

  This emergency plan will lay out steps to take in order to alert the

community if weather is to delay the event. •  New date for run •  Media notifications

  CEO Statement: Because of the threat of severe weather, we must postpone the Girls on the Run 5K race this Sunday the 20th at Milligan College. We have reschedule for Sunday May 27th at 2 p.m. at Milligan College. We are sorry for the inconvenience it causes any of our participants, as it is something we cannot control. We are very excited about this race, and hope that everyone will stay fit, keep running, and be ready for the run next week!"