[ fin fin ]
Got Centerpiece? So Does Everyone Else.
Jun 29, 2015
Higher ed has a problem with its websites. Many of us are past that first big hump of "The Millennial Redesign." We've plopped down money on a shiny new CMS. Our design is hip and groovy. But an issue snuck in when we weren't looking. Centerpieces have become a staple component of the ever important home page. The problem is that they have homogenized us. We're all doing it, and we're all doing it the same. This presentation will look at a number of sites and their centerpieces, look at common themes, address why our current trend is a problem, and make suggestions as to where we can go and what we can do to stand out and differentiate ourselves.
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[ fin fin ]
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Michael Fienen
CTO, nuCloud, LLCWriter, .eduGuruDirector of Web Marketing, Pittsburg State University
@fienenfacebook.com/michael.fienenlinkedin.com/in/fienen
[ Got Centerpiece? So Does Everyone Else. ]#heweb10 #tnt10
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[ we suck ]
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[ 3 goals ]
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[ inspire ]
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[ motivate ]
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[ innovate ]
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[ past ]
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[ dark ages ]
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[ ten years ago... ]
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[ differently ]
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[ clueless ]
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[ experimenting ]
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[ no fear ]
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[ but today... ]
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[ serious ]
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[ edge ]
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[ cool ]
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[ conform ]
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[ branding standards ]
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[ marketing identity ]
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[ hurdles ]
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[ THE REDESIGN ]
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[ >1200 sites redesigned ]
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[ since 2007 ]
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[ routine ]
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[ normalize ]
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[ dilution ]
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[ jQuery, mootools, dojo ]
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[ Blueprint, 960GS, YUI Grids ]
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[ Content Management Systems ]
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[ industry homogeny ]
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[ collaboration ]
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[ your homepage ]
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[ One Big Question ]
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[ HOW? ]
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[ notice anything? ]
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[ well done ]
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[ pretty ]
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[ no #girlsundertrees ]
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[ #girlsingrass? ]
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[ 3 categories ]
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[ visual ]
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[ informational ]
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[ storyteller ]
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[ one thing in common ]
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[ lacking ]
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[ actionable ]
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[ boring stat time ]
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[ .4% clickthroughs/month ]
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[ content strategy ]
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[ 79% can track... ]
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[ ...only 26% do... ]
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[ Marketing + PR/Comm = 89% ]
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[ ROI ]
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[ Relying On Insignificance ]
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[ effort ]
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[ SMSU.edu ]
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[ Judged Best Overall Web Site ]
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[ People's Choice Best Home Page ]
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[ Judged Best Redesign ]
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[ Best Visual Design ]
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[ magic sauce ]
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[ calls to action ]
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[ engage ]
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[ verbs ]
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[ commands ]
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[ symptom ]
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[ improve ]
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[ measure ]
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[ goals ]
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[ old conventions ]
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[ new standards ]
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[ first impressions ]
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[ thank you, you're all beautiful ]
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[ except @tonydunn ]
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[ fill out your comments! ]#heweb10 #tnt10
@fienen
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