Jan 13, 2015
Why the Gort Cloud Matters
• Creates brand positioning• Enforces credibility• Fluid and expanding• Technologically driven
TOP 10
#1
Honesty isn’t only the best policy …….. it’s the only policy.
#2
Green is not the primary driver of choice. For most products,
it’s just icing on the cake.
#3
Price and performance really are important.
#4
Green consumers are not a demographic, but a
psychographic. It’s a way of thinking.
#5
The power of convenience.
#6
It’s easier to speak to the choir…..
#7
…… and easier still if the product looks as green
as it claims.
#8
The fear factor.
#9
It’s what you don’t pay for that may count most.
#10
K.I.S.S.
The Power of the Gort