Right Opportunity = Right Business Culture Culture = Organizational culture is an idea in the field of Organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization Business Culture Principal: Opportunity tied to the word “money” DEVALUES the word “opportunity”!
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Right Opportunity = Right Business Culture
Culture = Organizational culture is an idea in the field of Organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization
Business Culture Principal:Opportunity tied to the word “money”
DEVALUES the word “opportunity”!
TimingAnd
Positioning
0
10
20
30
40
50
60
70
80
90
100
1% 10%
50%
90% 99%
Innovation Maturity
.1%
99.9%
Growth
The S-Curve
0
10
20
30
40
50
60
70
80
90
100
1% 10%
50%
90% 99%
Innovation Maturity
.1%
99.9%
Growth
Perc
ent o
f Urb
an H
ouse
hold
s
1900 1907 1914 1921 1928 1935 1942Cars only for
the RichModel T Design
Assembly Line
Installment Financing
90% Urban Adoption
The S-Curve in Cars
Perc
ent o
f Hou
seho
lds
47%2000
50%
10%
20081990
1995
2001
Time
Innovation Growth Maturity100
9080
70
6050
40
30
2010
01994
90%
.1% 2%
13%
Mobile Phone S-Curve
Source: Forrester, Census Bureau
58%
2002
200786%
Point of DiscontinuityPeter Drucker Application of S-Curve To Healthcare
Discontinuity
Foster, Richard; Innovation 1988
Time | Energy | Money
ChaosConfusionTurmoilFear
Satu
ratio
n
Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare
Discontinuity
Alder, Richard; Physician Executive 1995
Time | Energy | Money
ChaosConfusionTurmoilFear
Illness
Wellness
Satu
ratio
n
Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare
Alder, Richard; Physician Executive 1995
Time | Energy | Money
ChaosConfusionTurmoilFear
Illness
Wellness
Satu
ratio
n
Awareness = Broken (System + Results)
Change = Solutions Being Implemented
Conclusion: Fixing Illness Does NOT Work!
• 500
1980 1990 2000 2010 2020 2030
2
4
6
8
10
American Institute for Research Analysis of Scott-Levin
$ Tr
illio
ns
12
14
16
0
18
Window of Opportunity
Timeline of Window = ???Financially Breaking System = When, Not If
Three “P” Test for Analyzing any Opportunity
1. Proven (Past)2. Prepared (Present)3. Positioned (Future)
Proven
Multiple success stories over 40 years
Management Team is proven in all cycles
Prepared - Company
Financially Sound
International
Investing in Future
Prepared – Product Culture
16 year product history
Long-term core relationships in place
Sales & support systems in place
Primary studies / entrance barrier
Positioned
Answer for Health and Income
Both health and income in long-term uptrend/Demand driven
Tenants of Income Model Plan B 3-5 year part time to full time Relationship model Product vs. opportunity driven model
Early stages of S-Curve model for healthcare industry and Juice Plus
The S Curve in Juice Plus+
10% 90%
Time
Gro
wth
1993 2009
Proven
Prepared
Positioned
Innovation Growth Maturity
Cant measure thispart of the timeline
10% 90%
Time
Gro
wth
1993 2009
What’s Driving Growth?Innovation Growth Maturity
1. Congruent opportunity culture
2. Healthcare System
3. JuicePlus is foundational
CHOICE
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